An enduring icon for modern Filipino homes

Frigidaire as a legacy brand is more relevant today than ever with design and technological innovations

Frigidaire PerfectMatch in action: three PureFit with Metal-Tech Cooling units blend seamlessly within one kitchen cabinet. From left: 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS); 13 cu. ft. upright refrigerator (model: FR-PR13NBBS); and 12 cu. ft. bottom freezer refrigerator (model: FR-PB12NCBS).

An iconic brand is trusted not only for reliable, consistent quality, but also for ingenuity in technology and functionality.

Frigidaire—the globally trusted consumer brand that has made its mark in Filipino culture by being synonymous with “refrigerator”—ensures its enduring presence with design and technological innovations that make it more relevant than ever to Filipino families.

With its recent reintroduction to the local market, Frigidaire brings a host of features especially suited for  modern interiors and living spaces:

Frigidaire's PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) features innovative PureFit Design Technology, combining a dynamic condenser and specially engineered hinges to achieve a true flush-fit installation creating a sleek, seamless look for modern kitchens.

• At the heart of Frigidaire's latest innovation is PureFit Design Technology, delivering a “no gap” true flush-fit installation that integrates seamlessly with modern kitchen cabinetry.
  
  Featured in the Frigidaire FR-BI18HBBS 18-cubic-foot multi-door refrigerator, PureFit Design combines a Dynamic Condenser and specially engineered hinges to keep the side walls cool, allowing for a true built-in installation. This innovative design provides up to 10% more interior storage capacity—or approximately 150 liters of additional space—while maintaining the same external footprint.
  
  
  

Designed with precision engineering, Frigidaire’s PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) balances slim exterior dimensions (190.2 cm H × 90.5 cm W × 59.7 cm D) with maximum spatial efficiency—delivering approximately 10% increased internal storage capacity without compromising its seamless, modern profile.

• Perfect Match concept, a modular refrigeration system that combines the FR-PF11NBBS (All Freezer), FR-PR13NBBS (All Refrigeration), and FR-PB12NCBS (Bottom Freezer).
  
  Together, these models provide up to 36 cubic feet of total cooling storage capacity while maintaining a seamless built-in appearance. Each unit features PureFit Design Technology, letting homeowners and designers customize premium kitchen configurations without sacrificing aesthetics or functionality.
  

Effortless Access, Uncompromised Vision: Engineered with a 105° wide-angle door opening, the Frigidaire PureFit built-in upright freezer (FR-PF11NBBS) and refrigerator (FR-PR13NBBS) pairing offers maximum internal visibility and seamless reach. Equipped with dynamic condenser, keeping the outer sides cool to the touch—allowing for a gapless, flush integration straight into your kitchen cabinetry.

• Frigidaire’s Metal-Tech Cooling technology is primarily comprised of a stainless steel back panel that ensures even cooling throughout the unit, maintaining consistent temperatures while reducing cool air loss and preventing frost buildup.
  

Compact yet powerful: Frigidaire PureFit with Metal-Tech Cooling 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS) and 13 cu. ft. upright refrigerator (model: FR-PR13NBBS) combined seamlessly with PerfectMatch design technology.

• Frigidaire’s wide voltage range (160V to 260V) also offers versatility and enhanced safety to handle voltage fluctuations, ensuring stable and reliable performance even during power inconsistencies—perfect for everyday use in varying electrical conditions.
• Most importantly, Frigidaire’s i5 Inverter Technology saves up to 60 percent more energy compared to non-inverter units, while delivering more stable and efficient cooling performance—a definite advantage especially for cost-conscious and environmentally smart consumers.

“We are excited for Filipino homeowners to rediscover the same quality and excellence they have come to know of Frigidaire, with modern features and benefits for contemporary living,” says Franklin Chan of CYA Industries, the new official licensee of Frigidaire in the Philippines. The new Frigidaire refrigeration lineup was officially introduced to dealers, business partners, members of the media, and industry stakeholders during the brand's relaunch held on April 22, 2026, at the Monet 1 & 2 Ballroom of Novotel Araneta City.

A century and a decade since the first self-contained refrigerator was introduced by Guardian Frigidaire, the brand truly lives up to its iconic status by continuously pioneering innovation worldwide, and now, bringing it to Filipino homes once again.

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Iconic global home appliance brand Frigidaire makes a comeback in Filipino homes

CYA launches new line of modern, streamlined refrigerators in the Philippines

Frigidaire is positioned to bridge the gap when consumers look for highly reliable and efficient products at a price point that remains practical and value for money. Photo by CYA Industries.

Across the Philippines, one is still bound to encounter someone who quips “pridyider” when referring to the indispensable, everyday kitchen appliance used to store meats and vegetables, make ice, cool drinks and keep leftover food.

It is an enduring reminder of the power of an iconic brand that dominated Filipino households in a post-war era that focused on family values, society building, as well as modern technology.

This year—110 years since the first self-contained refrigerator was introduced by Guardian Frigidaire—the brand continues to bring innovation, quality, and aesthetic design to Filipino homes as an integral part of daily living.

“The Philippines is definitely a vital market in the burgeoning consumer appliance sector worldwide and we are optimistic of tapping into this with such a strong legacy brand,” says Franklin Chan of CYA Industries, the new official licensee of Frigidaire in the Philippines, as part of its robust portfolio.

Globally to this day, Frigidaire remains a powerhouse brand in home appliances, consistently

top-ranked in customer satisfaction. “It is a brand we see bridging generations, especially with today’s strong nostalgia for products that stand for excellent quality and reliability,” says CYA Industries marketing head Norman Reynoso.

CYA Industries recently held a launch event with trade partners and distributors, coinciding with the company’s 25th anniversary, dubbed “CYA at 25: A Quarter of Legacy.” The event was held at Novotel Manila Araneta City in Quezon City—a subtle nod to the Araneta family, who introduced and manufactured Frigidaire in the 1950s.

CYA Industries reiterated its commitment to improving the lives of Filipino families with products that are not only innovative but in step with latest trends in smart and sustainable technology.

At the event, Frigidaire unveiled its latest lineup of licensed refrigerators, chillers and freezers boasting of design features that allow seamless and modular integration into modern kitchen interiors while offering state-of-the-art features such as Purefit technology, Metal-Tech Cooling, cost-saving inverter technology, and eco-friendly refrigerants.

From left: Van Valenzuela, CYA National Sales Manager; Norman Reynoso, CYA Marketing Manager); Mark Chan, CYA Business Development Manager; Franklin Chan, CYA General Manager; and Elena Villamor, CYA Marketing Supervisor. Photo by CYA Industries.

Frigidaire also introduced other cooling products such as air conditioners and semi-commercial beverage coolers, and hinted at more products that Filipino consumers can look forward to, such as washing machines, microwave ovens, and water dispensers.

According to Chan, Frigidaire is positioned to bridge the gap when consumers look for highly reliable and efficient products at a price point that remains practical and value for money—eventually placing “pridyider” once more on Filipinos’ lips.

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