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The first virtual PR Students' Conference happens this November 20 and public relations, marketing, advertising and communications students are gladly invited to participate. The event aims to help everyone to learn to decode the information we consuming and prepare them in the journey to PR for Good through an informative virtual adventure to the different stages of the content journey.
This year, it will be interactive, and nationwide edition of the Students’ PR Congress, the organization’s annual event for students to learn more about the public relations industry from leading practitioners in the field. With the theme “Decoding Content: The Journey to PR for Good”, this year’s Students’ PR Con aims to help participants navigate the new media landscape and tackle the three different stages of the content journey, which are:
- Capture and Consume - aims to address how we contextualize the content that we come across in everyday life to mindfully capture and consume information from different media platforms.
- Curate and Converse - discuss curating content from reliable sources and starting conscientious and fruitful conversations about topics that matter as a way to fight misinformation and become responsible communicators.
- Create and Care - collates all the learnings gained from the previous segments by talking about why creating our own PR for good can show that we care, not only to communicate our messages for self-serving purposes, but to push forward ideas, advocacies and causes that benefit society.
Top PR practitioners in the country are expected to share their expertise as speakers for the online event. For the Capture and Consume segment, Lynda Jumilla-Abalos of ABS-CBN News Digital will tackle “The News and Information Media” while Peach Natividad of Google, Neil Trinidad of Lazada, and Toff Rada of Tiktok will talk about “Social Media and the Emerging Platforms”.
The Curate and Converse segment will include Yvonne Chua of Vera Files and Luz Rimban of Asian Center for Journalism to discuss “Dissecting Fake News, Trolling, Propaganda and Demolition”, and Dr. Randy Dellosa of Pinoy Big Brother and Carlo Ople of PLDT and Unbox for “Being Digitally Ready and Responsible”. Finally, joining the Create and Care segment will be Caroline Veronilla of World Vision, Anna Meloto-Wilk of Human Nature and Cat Trivino of MindNation for the “Forwarding Your Advocacy and Giving Voice for Social Good” discussion.
Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “Students of Communication have always been a significant sector that the PRSP has been reaching out to over the years. As such, we have designed pillar programs that aim to supplement their classroom learning, fuel their interest in public relations, and ignite their desire to pursue careers in our industry. This year's PR Con will give all participants an exclusive glimpse of what their lives as PR professionals could be like.”
Students’ PR Con 2021 is also set to kick-off the upcoming Students’ Grand Prix in January 2022. The upcoming Students’ Grand Prix will be PRSP’s first hack sprint edition of the annual student event and competition. More details will be announced during its launch in the upcoming PR Con.
Everyone, PR practitioners and students are encouraged to take part in the timely issues and conversations in the event. They can register by going to www.prspstudentsprcon.com/register to secure their slots. PRSP’s Students’ PR Con is free but registration is on a first-come, first-served basis, based on allocation per location (NCR, Luzon, Visayas, and Mindanao) and per school, so register early and don't miss out on the biggest virtual event for students this year. Confirmed registrants will receive an email with a link to access the virtual platform for the event.
It will be more exciting with exciting prizes and a concert after-party after the event. PRSP has partnered with Warner Music Philippines and PhilPOP Musicfest Foundation to bring together a line-up of up-and-coming artists for a one-of-a-kind musical experience, which includes Jikamarie, Keiko Necesario, Lara Maigue, Paul Pablo and Reon.
Badges and raffle tickets are also given to those who will complete the talks making participants eligible to games and prizes including a Lenovo laptop. A social media game also encourages everyone to actively participating for exciting incentives. Click on the posters below on more details.
To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.
The first-ever virtual PRSP Students Conference would like to thank these sponsors:
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