Holiday Giving Through SM Besties of Joy and ChriSMiles

The happiest kids of San Mateo Day Care Center at their ChriSMiles activity with employee volunteers.

SM Supermalls brought the spirit of the holidays to life as shoppers and employees came together to share joy with children through SM Besties of Joy and ChriSMiles, transforming holiday generosity into meaningful community impact through SM City Marikina, SM City Masinag, and SM City San Mateo.

The pupils under the care of Marikina City Social Welfare and Development happily show off their own SM Besties of Joy

For SM City Masinag, SM Besties of Joy benefited children of Barangay Pintong Bukawe, San Mateo, Rizal, while SM employee volunteers celebrated the season with children from Precious Heritage Children’s Home for ChriSMiles. For SM City Marikina, SM Besties of Joy reached children under the care of the City Social Welfare and Development of Marikina City. Meanwhile, employee volunteers spent a meaningful day with children from Marikina Kids Town, sharing gifts, snacks, and holiday activities. For SM City San Mateo, both SM Besties of Joy and ChriSMiles were dedicated to children from the San Mateo Day Care Center, where SM employees led a cheerful program filled with gift-giving, games, and shared moments of joy at SM City San Mateo’s activity area.

Employee Volunteers of SM City Marikina prepares the SM Besties of Joy before distribution during ChriSMiles activity at Marikina Kids Town

An employee volunteer of SM City San Mateo distributes SM Besties of Joy to the kids of San Mateo Day Care Center

These initiatives reflect SM Supermalls’ commitment to uplifting communities and nurturing a culture of compassion and volunteerism. From the generosity of shoppers to the dedication of employee volunteers, each contribution helped make the holidays brighter for children across East Metro.

SM Supermalls in the East Metro extends its heartfelt gratitude to all shoppers who shared a little extra and donated through SM Besties of Joy, helping spread smiles, hope, and joy this Christmas season.