Pop Goes Boom: Manila Lights Up in a K-Pop Dance Frenzy at the LG xboom by will.i.am AI-Powered Sound Party

LG officially unveiled its next-generation xboom speaker lineup - featuring AI Smart Sound and creative direction by global icon will.i.am in a high-energy launch party at Xylo in BGC

LG Electronics turned up the volume on innovation as it unleashed its latest breakthrough in sound with the LG xboom by will.i.am: Pop Goes Boom Launch during a high-energy celebration at Xylo at the Palace. The venue pulsed with K-pop-powered energy, transforming into an immersive dance floor where electrifying performances by Zephanie and NEW:ID brought the crowd, and the speakers to life. Guests also experienced firsthand the features of the LG xboom by will.i.am speakers through interactive product demonstrations that showcased the lineup’s sleek design and intelligent features.

"Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom by will.i.am collection!" announced Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he kicked off the party. He warmly welcomed guests and performers, igniting the energy for an evening filled with powerful beats and immersive sound. Mr. Park emphasized LG’s bold approach to audio innovation: "Tonight, the bass doesn’t just play, it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!"

Mr. Yongwoo Park, LG Philippines Product Director for Media Solutions

Bringing sound to the centerstage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, walked everyone through the features that make the new xboom lineup the ultimate companion for those who live for music and love to move. “We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

The new LG xboom by will.i.am lineup, Stage 301, Bounce, Grab, and Buds, brings bold sound and smart style to every kind of listener. The LG xboom Stage 301 delivers room-filling audio with its 6.5” woofer and dual 2.5” midrange drivers, plus mic controls for easy karaoke fun. The LG xboom Bounce may be compact, but it unleashes a bold sound with dual passive radiators and twin dome tweeters that bring every beat to life. Built for on-the-go playlists, the LG xboom Grab features a 16mm tweeter for crisp sound and a tube-shaped design that’s easy to carry or hang. For those who prefer solo listening, the LG xboom Buds offer detailed, high-clarity audio with graphene-coated drivers, advanced noise cancellation, and three microphones to keep calls clear wherever you are. Leveraging advanced technology, Auracast allows you to easily link multiple xboom AI speakers, creating an expansive and immersive soundstage with just a tap. The LG XBOOM XL Series, XBOOM Go, and XBOOM RN Series speakers also stood proudly on display.

xboom Stage 301

xboom Bounce

xboom Grab

xboom Buds

LG xboom XL series

All eyes turned to the stage as Philippine KPOP Convention Inc., introduced the night’s featured performers, each bringing their own flair to the KPOP Dance Battle stage.

As the first act to hit the stage, Dazz Official had the crowd hyped and moving along with their charisma and explosive energy.

Dazz Official

Excrementum delivered a performance that highlighted their fluid dance style and bold vision of a genderless concept in the dance community.

Excrementum

Kairos, an all-girl powerhouse formed by Na’Be and Meraki, owned the stage with fierce, synchronized choreography, serving unstoppable girl power and proving just how perfectly in sync they are.

Kairos

Principtium, known for their sharp moves and self-produced K-pop covers, amped the crowd with precision and power.

Principtium

Finally, Psycho stormed the stage with wild energy and an all-out performance that got the crowd roaring.

Psycho

The high-energy KPOP Dance Battle was evaluated by a dynamic trio: Mildred Bugay, LG Philippines Product Manager for Audio; AG Constantino, Marketing Communications Manager; and Wilson, member of the country’s rising pop male group, NEW:ID. After an electrifying night filled with jaw-dropping choreography, powerful stage presence, and non-stop crowd-cheering moments, the panel hailed Principtium as the Champion for their standout performance that stole the show. Kairos wowed the judges with their energy and precision to claim 2nd place, while Psycho brought passion to secure 3rd place. To celebrate the creativity, talent, and heart of all the performers, the remaining teams were also awarded an LG xboom Bounce as a special consolation prize.

Principtium

Kairos

Psycho

The crowd got louder as audience members were invited to join the fun and step into the spotlight to show off their moves and bring the xboom energy to life. With guidance from the dance choreographer, they grooved to the catchy rhythm of “Gnarly” by KATSEYE, confidently following each step while bringing their own personality, charm, and playful energy to the stage. Winners were determined by the loudest cheers from a crowd that was genuinely engaged and full of support. They also took home LG xboom by will.i.am products as prizes.

The crowd went into a frenzy as NEW:ID, the rising pop phenomenon, fired up the crowd with their synchronized moves, and powerful stage presence. Performing fan-favorite tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” turning the venue into a dance floor, with fans waving their light sticks and singing along. “As performers, sound is everything when we're performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It's loud, powerful, and every beat just hits hard.”

NEW: ID

Just when the energy peaked, Zephanie, Idol Philippines 2019 Grand Champion, electrified the crowd with her show-stopping performance. Her clear, commanding vocals, amplified by LG xboom AI’s precision tuning and deep, balanced sound, cut through the crowd and pulled everyone in. Performing powerful renditions of and “Problem,” and “Bang Bang” Zephanie showed why she’s one of today’s most promising vocalists.

Zephanie

With LG xboom by will.i.am’s advanced audio tech, every note hit harder, turning a great performance into an unforgettable moment. "On stage or in my daily routine, LG is always by my side. It really helps to have a speaker you can rely on, and the LG xboom by will.i.am speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream."

The night ended on a feel-good finale as DJ Dara took over the rhythm, keeping the energy alive with her signature mix of upbeat K-pop tracks and party dance music.

DJ Dara

This is the future of music. LG made sure everyone felt it, reminding the crowd that Life’s Good when powered by music, technology, and real connection. In collaboration with will.i.am’s forward-thinking creative vision, the LG xboom by will.i.am isn’t just a speaker, it’s a statement. Smart, adaptive, and bold, these speakers fuse cutting-edge technology with deep, immersive sound, designed to move with you and move you. Whether you're at home, on the go, or in the zone, the LG xboom delivers the sound you need, exactly when and where you need it.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.