March 22, 2024

100 Days of Miracles: LG announces call for entries for 2024 LG Ambassador Challenge

Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.

Originating in 2017 in Bangladesh, the LG Ambassador Challenge has since expanded across South Asia, inspiring individuals and organizations to submit proposals aimed at driving meaningful transformation within their communities. The primary objective of this initiative is to empower local changemakers to devise plans that facilitate positive societal impact. Selected proposals receive grants to support the realization of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, 'Ride for Hope' by Bahay Aruga and 'Roof for Siargao' by Red Charity Gala emerged as the winning projects. Last year's winners, including initiatives such as 'Life is Good, When Life Has Light' in Calauan, Laguna, 'Flowing Water for Growing Future' in Lawaguin, Nagcarlan, Laguna, and 'Paliparan Community Livelihood' in DasmariƱas, Cavite, exemplify the profound influence community-driven endeavors can have on fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program's third year. He emphasizes, "The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the 'Life's Good' motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world."

Aligned with the overarching vision of fostering collaboration across various sectors to enhance quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) - Ending poverty in all its forms everywhere, and (SDG4) - Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
All project entries shall include the Entry Form Format which you can also download here or visit

Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):
  • For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
  • Submit the digital format entry in not more than 20MB to email address:

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