Join the festive glow: Christmas Starlights illuminate SM City Masinag

Holidays are getting more and more exciting! A bevy of stars aglow at the mall atrium of SM City Masinag as they light up the holiday centerpiece called Christmas Starlights.

Towering at 40 feet high, the giant Christmas tree in the middle of the atrium glistens with twinkling lights and sparkling ornaments. A star tunnel stands tall and bright to welcome everyone to take photos at the centerpiece. Clusters of gold and red stars hang high at the mall, shining with a warm holiday glow and casting a magical atmosphere throughout the atrium. The scene captures the spirit of the season, beckoning visitors to share in the joy and create cherished memories. 

Leading the grand lighting ceremony of the Christmas Starlights centerpiece are Rizal Vice Governor Reynaldo San Juan, Jr., Antipolo Vice Mayor Josefina Gatlabayan and Councilor Enrico De Guzman. They are joined by SM Supermalls Assistant Vice President for Marketing Jay Aranas, Regional Operations Manager Don Edward Vijandre, and SM City Masinag Assistant Mall Manager Sean Arroyo. Madison Events takes the stage with a thrilling Christmas musical performance, bringing smiles to both kids and those with youthful spirits in the audience. Santa Claus, the beloved symbol of the season, also graces the celebration, sharing positive energy and spreading joy through gifts for the little ones. 

Clockwise from top left: SM City Masinag Mall Manager Mr. Sean Arroyo, Councilor Enrico De Guzman, Rizal Vice Governor Reynaldo San Juan, Jr., and Antipolo Vice Mayor Josefina Gatlabayan

“Each year, our Christmas centerpiece at SM City Masinag never fails to amaze, and this year's ‘Christmas Starlights’ is certainly no different. When we see our shoppers pause to capture photos and flash smiles at our holiday display, it warms our hearts, knowing we've succeeded in making their visit meaningful and unforgettable,” says Sean Arroyo, SM City Masinag Assistant Mall Manager. 

Madison Events

Starting November 15, 2023, SM City Masinag launches "Bears of Joy," an annual charity program by SM Supermalls. Themed B-POP Squad, shoppers are encouraged to participate by acquiring a pair of these huggable bears for P250 from the Bears of Joy booth. One bear will be contributed to a selected charity, and the other will be a delightful takeaway for the donor. SM City Masinag will later donate the collected bears to a designated charitable cause.

B-POP Squad 2023

Follow SM City Masinag Official on Facebook, Twitter, Instagram, and Tiktok for official updates about the lineup of promos and happenings this holiday season.

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SM Supermalls ushers in the holidays with a Filipino Christmas

SM Supermalls began the first of 84 Christmas Tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya” a modern Filipino spectacle featuring a Pinoy-themed fashion show set to Pinoy carols and beats by Pinoypela, ROFG and Prestige Band.

Leading the lighting ceremony of a giant Capiz parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano, SM Supermalls President Steven Tan and SM Engineering Design and Development President Hans Sy Jr.

“Ngayong taon, inaanyayahan namin kayong lahat na mahal naming pamilyang Pilipino na ipagdiwang ang pagbibigayan at saya ng tunay na Pasko dito sa SM. Hihintayin naming kayo at ang mga mahal ninyo ngayong araw ng ilaw at liwanag!” Tan shared.

From eco-friendly ornaments incorporating rattan, raffia, abaca and buri that adorn the tree and mall décor, to the glittering curtain of LED lights that brighten the halls, this year’s holiday display at SM Aura is especially meaningful and unique. Taking center stage is the mall’s 33-foot Christmas tree adorned with handmade ornaments using locally sourced materials such as Christmas balls wrapped in rattan and abaca, iridescent orchid blooms of capiz, and traditional bamboo parols. A stunning 3-foot capiz shell star to represent the Star of Bethlehem sits atop the tree bringing light, hope, and joy to mall goers this festive season.

The highlight of the night featured mall tenants Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan in a fashion runway show directed by Runway Productions’ Joey Espino which delighted the audience with its mix of Pinoy streetwear and formal pieces worn with whimsy and fun accessories.

SM Supermalls will continue to launch its much-awaited Christmas centerpieces all over the country, from this week towards the end of October and early November, with uniquely designed and themed trees and holiday installations that promise to delight kids of all ages in each of SM’s 84 malls.

To know more about SM Supermalls’ Christmas launches in your communities and the exciting events that await you and your families this Christmas, visit www.smsupermalls.com or visit @SMSupermalls on social media.

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