lifestyle and culture

November 21, 2023

LG PH Marks a Milestone: Life's Good Day 2023

On November 10, 2023, LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023. Held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.
LGEPH employees participate to a blood letting activity
The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.
LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values
  1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
  2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
  3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.
LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines). 
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November 20, 2023

Auditions NOW OPEN for PETA's One More Chance, The Musical

Philippine Educational Theater Association’s (PETA) much-awaited production for 2024, “One More Chance, the Musical,” featuring the music of the massively popular and award-winning Filipino nine-piece band, Ben&Ben, announces the casting call for auditions starting Monday, November 20, 2024.

Interested applicants who want to audition will have the chance of a lifetime to portray the roles of Popoy, Basha, the Thursday Barkada, and other ensemble characters from the cult-classic movie.

Applicants must submit 16 bars, or 1 stanza and 1 chorus, of the best part of any Ben&Ben or OPM song, along with 4 bars of choreography to any contemporary modern music. The full set of requirements can be found at this link: https://tinyurl.com/OMCauds.

The deadline for all casting submissions will be November 26 at 11:59 p.m. Live auditions at the PETA Theater Center will follow from December 4–5.

“One More Chance, the Musical” is slated to open in April 2024 at the PETA Theater Center.

For more information on this much-awaited musical, follow PETA Theater on Facebook, Instagram, Twitter, and TikTok: @petatheater. For partnerships, email PETA at petatheater@gmail.com. For questions regarding auditions, email petaonemorechancetm@gmail.com.

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November 17, 2023

LG Philippines Joins ESGS 2023, Unveils Gaming Monitors for Thrill-Seekers

The Electronic Sports and Gaming Summit (ESGS) marked its 10th edition last November 3-5 at the World Trade Center in Pasay City, bringing together enthusiasts, cosplayers, gamers, and tech aficionados for an unforgettable celebration. In a remarkable first-time participation, LG Philippines took center stage at ESGS 2023 by setting up its own booth, complete with gaming areas that showcased an array of monitors tailored to meet the unique preferences of every gamer.

LG's booth featured four remarkable monitors, each designed to deliver the ultimate gaming experience, whether it's an action-packed game or an adrenaline-pumping thrill ride. Among the highlights were the "UltraGear Racing," where a driving simulator was connected to the 45GR95QE, offering a lifelike racing experience. Additionally, "UltraGear Sports" demonstrated the monitor's optimal gaming frame rate when paired with a Nintendo Switch.

At the heart of LG's gaming showcase was the 45GR95QE, an ideal monitor for gamers with its 45" WQHD 21:9 Curved OLED Display. Boasting a 240Hz Refresh Rate, this monitor ensures that images are displayed at an astounding 240 times per second. The impressive 0.03ms Grey-to-grey Response Time ensures that the monitor can keep up with fast-moving images in action-packed games. With a 1.5M:1 Contrast Ratio, the monitor strikes the perfect balance between the brightest whites and the darkest blacks, delivering an exceptional gaming experience. The inclusion of AMD Free Sync Premium guarantees smooth, low-latency gameplay, making it a must-have for gamers seeking the best gaming experience.

Gamers immersed in LG's monitors found themselves in a world of elevated excitement while playing popular titles such as Call of Duty, Wii Sports, Gran Turismo, or League of Legends. The LG booth attracted countless visitors eager to experience how the monitors transformed their games into a realm of realism, with cosplayers adding to the vibrant atmosphere.



An additional attraction at the LG booth was "The Falling Magnet," adding an extra layer of intrigue and engagement for visitors.

To stay updated on LG's latest monitors, offerings and innovations, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available through authorized dealers nationwide, both in-store and online. For a comprehensive list of retail partners, visit lg.com/ph or explore LG's Official Flagship Stores on Lazada and Shopee.
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