Experience Security Beyond the Key: Dani Barretto Unlocks the New Generation of Smart Living at the Smart Yale Home Pop-Up in ACE Builders SM City Fairview

Unlock Real Life Security: Upgrade to a Smart Yale Home with Exclusive 50% OFF Launch Flash Deals and Up to 30% OFF Nationwide Promos

(L-R): Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager; Aya Castillo, Product Marketing Manager; Dani Barretto, #MySmartYaleHome Ambassador; Arcel Uy Yam, Vice President for Sales and Marketing - CBK Hardware Inc.; and Ronald Roldan, Senior Assistant Vice President for Marketing, ACE Hardware

Stepping into a hardware store used to be about buying tools, nails, and traditional brass padlocks. But in today’s fast-paced world, a home is no longer just a physical structure—it is a personal sanctuary. As modern Filipino families navigate busy routines and complex schedules, complete home wellness requires a living space free from daily friction, stress, and anxiety.

Building upon the momentum of its initial activations, Yale Home Philippines—under global access solutions leader ASSA ABLOY—partnered with ACE Hardware Philippines at ACE Builders, SM City Fairview to launch the third chapter of its nationwide campaign. Titled “Yale: The New Generation — Experience Security Beyond the Key,” this retail activation serves as the creative event execution under Yale’s master umbrella platform: “Unlock Real Life Security. Upgrade to a Smart Yale Home.”

The pop-up activation shifts the conversation from basic key-and-lock hardware to an integrated smart home ecosystem, moving consumers beyond traditional, key-based protection toward smarter, seamless ways of securing the people, spaces, and valuables that matter most.

Redefining Home Protection Through Modern Living and Wellness
Mr. Jonathan Kwong, Director and General Manager of ASSA ABLOY Philippines, set the vision for this next chapter of smart living:

“We are thrilled to host Leg 3 right here at ACE Builders, SM City Fairview. ACE has always been the go-to destination for home upgrades and solving everyday home challenges, making them the natural partner as we evolve this campaign,” Kwong shared. He highlighted how modern security expectations have shifted, noting: “Today, home security is no longer just a final afterthought; it’s an integral part of modern living. Security isn't just about locking doors anymore—it's about seamless access, peace of mind, and effortless control, whether you're at home or away.”

(Top L-R): Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager; Dani Barretto, #MySmartYaleHome Ambassador; Aya Castillo, Product Marketing Manager
(Bottom): ASSA ABLOY Philippines team with Dani Barretto, #MySmartYaleHome Ambassador

Emphasizing the core philosophy behind the interactive pop-up, Kwong added: “Every experience today centers around one core thought: ‘Don’t just see the price. Experience the value’. We want to answer two simple customer questions: 'What problem does this solve for me?' and 'Why is a premium Yale Home smart lock worth investing in?'”

To bring an authentic voice to home safety and daily peace of mind, Yale Home welcomed entrepreneur, lifestyle advocate, and host of Spotify Philippines’ Top 3 podcast The Bare It All Podcast, Dani Barretto, as a #MySmartYaleHome Ambassador.

(Top): Dani Barretto, #MySmartYaleHome Ambassador
(Bottom): Ozzie Llige (Myx VJ and host), Dani Barretto, Aya Castillo, Product Marketing Manager; Anjie Lou delos Reyes, TeknoGadyet editor

As a hands-on mother, a multi-hyphenate businesswoman running her wellness product line Wellness Whispers, and an authentic voice on digital media, Barretto embodies the modern Filipino home manager juggling daily friction points:

“For me, wellness isn't just about meditation or healthy living—it starts right at home when you feel safe, secure, and stress-free. Essential peace of mind begins when your home environment supports your daily peace,” Barretto shared. She emphasized that holistic wellness extends directly into our living spaces: “You know, people often think wellness is just meditation or clean eating, but for me, real mental wellness starts right at home—with feeling safe and having zero friction in your daily sanctuary.”

Reflecting on her own daily routine, she added: “In our house, if you lose five minutes looking for keys, the whole morning dominoes—late sa school run, late sa meetings. Nagulo agad 'yung morning peace mo. Yale Home’s whole promise is to 'Protect your home and peace of mind,' and having the Yale Luna Elite+ on our main door has honestly been a total game-changer for our family's peace of mind.”

(Top): Anjie Lou delos Reyes, TeknoGadyet editor, Dani Barretto, #MySmartYaleHome Ambassador (Bottom): Aya Castillo, Product Marketing Manager, and Myx VJ and host Ozzie Llige

Solving Everyday Home Struggles Through Smarter Security
Moving away from static shelf displays, ACE Builders SM City Fairview featured full-scale working door installations where shoppers actively tested solutions against six universal household anxieties: Lost Keys, Busy Hands, Family Access, Unexpected Visitors, "Did I Lock the Door?", and Security When I’m Away.

Guided by ASSA ABLOY Product Manager Ms. Aya Castillo and tech editor Mr. Anjie Lou Delos Reyes of Teknogadyet, the interactive walkthrough showcased how physical locks and smart safes directly address real-world home friction points:

Top: Aya Castillo, ASSA ABLOY Philippines Product Marketing Manager
Bottom: Anjie Lou delos Reyes, TeknoGadyet editor

The Flagship Touchless Experience: Yale Luna Elite+ (Dani's Top Pick)

To solve the chaos of Busy Hands and Lost Keys—like balancing three grocery bags while fishing for keys in the dark—Castillo showcased the flagship Yale Luna Elite+. Featuring touchless PalmScan technology (which reads unique 3D vein patterns under the skin in a fraction of a second) and hands-free 3D FaceScan, the lock recognizes users instantly even in low light or while wearing caps and glasses. With 7 versatile entry modes (PalmScan, FaceScan, PIN, RFID, fingerprint, app control, and mechanical backup keys), no one in the family—from young children to visiting grandparents—gets left out.

Dani Barretto, #MySmartYaleHome Ambassador with the Yale Luna Elite+

Effortless Starter Living: Yale Uno
For first-time home-upgraders, condo owners, and Gen Z professionals seeking simplicity without intimidating tech, the sleek all-black Yale Uno offers effortless access. Engineered for a natural grip, the fingerprint scanner is built directly into the handle thumb-grip—allowing users to touch, turn, and open in one fluid motion, eliminating the need to duplicate keys for housemates or roommates.

Dani Barretto, #MySmartYaleHome Ambassador with the YDL325 series and Yale Uno

Interior Privacy and Safety: Yale YDL325 Series

Addressing interior doors for master bedrooms, home offices, and children's rooms, the Yale YDL325 Series introduces instant Panic Release mode. Designed to relieve parents' anxiety about children accidentally locking themselves inside, simply pushing the inner lever handle downward automatically unlocks the door from the inside in a single motion for immediate emergency egress, while maintaining total perimeter protection from the outside.

Complete Peace of Mind: Yale Solis Safes Collection
Extending security deeper inside the home and office, the Yale Solis Safes collection combines heavy-duty protection with modern furniture aesthetics. Built with rust-resistant solid steel, 20mm motorized bolts, six protective steel layers, a 3-minute tamper lockout alarm, and USB-C emergency power, each unit features automatic interior LED lighting that illuminates the moment the door glides open.

Dani Barretto, #MySmartYaleHome Ambassador and the Yale Solis Safes. Special Offer: 30% OFF on Yale Solis Safe 230L, 250, 400 and 560 from October 16-31, 2026 at ACE Hardware stores nationwide.

Ranging from compact bedside models like the Yale Solis 230L and 250 for laptops, gadgets, and daily essentials to high-capacity storage like the Solis 400 and 560 for business contracts, legal documents, and luxury collections, the series offers a sleek, non-intimidating way to organize and protect essential possessions. As a helpful added feature for responsible homeowners, the Solis collection also serves as a convenient, ready-made option for gun owners needing a compliant safe photo when applying for or renewing their License to Own and Possess Firearm (LTOPF) under current PNP-FEO requirements—ahead of Yale's upcoming launch of a dedicated Firearm Safe line engineered specifically for firearm security.

Connected Living Made Simple: The Yale Home App
Highlighting how app integration simplifies daily life rather than complicating it, Delos Reyes shared his perspective on smart home connectivity. “Honestly, once you start setting up your home with smart tech, there’s really no going back! For us, it’s all about removing those small everyday frictions,” Delos Reyes shared.

Explaining how smart security quietly streamlines daily routines, he noted: “Like, instead of worrying if we locked the main door when we leave or scrambling for keys when we get home with heavy groceries, everything just works seamlessly in the background. We want to make the technology work with and for us, not the other way around.”

Pointing to Yale’s proprietary software integration as a key advantage, he added: “That’s actually the big differentiator with Yale—they have their own dedicated Yale Home App. You get real-time alerts whenever someone’s at the door, two-way talk directly through the 4.7-inch Digital Door Viewer screen, or Auto-Unlock via Bluetooth.” Reiterating the precision engineering working silently behind the scenes, Delos Reyes concluded: “Older digital locks rely on noisy 2-to-3-second backpack mechanisms. Yale's fully automatic lock-case architecture delivers whisper-quiet unlocking in under one second. What you don't see matters too.”

Exclusive Launch Perks, Promos & Price Drop Deals
To celebrate this next chapter and make keyless living accessible to every Filipino home, Yale and ACE Hardware rolled out massive discounts, free gifts, and exclusive rewards:

Special Promos

Shoppers at ACE Builders SM City Fairview enjoyed an exclusive 50% OFF 1-Day Flash Deal on October 15, followed by up to 30% OFF introductory savings from October 16 to 31 across ACE Hardware stores nationwide.

Featured Security Solution	Standard SRP	Launch Day Flash Deal (50% OFF - Oct 15)	Nationwide Promo (30% OFF - Oct 16–31)	Special Inclusions / Perks
Yale Luna Elite+ (Flagship / Dani's Pick)	₱67,499.00	₱33,749.50	₱47,249.30	FREE Yale Smart Outdoor Camera + FREE Installation in Metro Manila
Yale Uno (Compact Single-Grip)	₱19,999.00	₱9,999.50	₱13,999.30	FREE Installation in Metro Manila
Yale YDL325 Series (Square or Circle)	₱12,999.00	₱6,499.50	₱9,099.30	FREE Installation in Metro Manila
Yale Solis Safe 230L	₱16,699.00	₱8,349.50	₱11,689.30	FREE Yale VCA5127 Cylindrical Knobset
Yale Solis Safe 250	₱17,299.00	₱8,649.50	₱12,109.30	FREE Yale VCA5127 Cylindrical Knobset
Yale Solis Safe 400	₱19,699.00	₱9,849.50	₱13,789.30	FREE Yale VCA5127 Cylindrical Knobset
Yale Solis Safe 560	₱23,899.00	₱11,949.50	₱16,729.30	FREE Yale VCA5127 Cylindrical Knobset

Exclusive Event Rewards

• First Buyer Perk: The very first customer to buy the flagship Yale Luna Elite+ on October 15 received a FREE Yale Uno.
• Top Spender Award: The top single-receipt buyer from October 15 to 31 takes home the pro-level Yale Luna Pro+.

A Shared Vision for Helpful, Modern Homes

Closing the launch event, Mr. Ronald Roldan, Senior Assistant Vice President for Marketing of ACE Hardware Philippines, tied the partnership back to the retail giant’s nearly 30-year mission as "The Helpful Place":

“At ACE Hardware, we know that genuine protection goes far beyond traditional hardware—it's about how seamlessly safety fits into our modern, everyday routines,” Roldan reflected.

He highlighted how practical innovation transforms family living: “Hearing everyone's takeaways today really highlighted one thing: for every single home worry, Yale gives us a smart, practical solution. Whether it’s auto-unlocking when your hands are full of groceries or giving you instant, real-time app updates while you're away, Yale takes away the overthinking so you can simply focus on enjoying your day and being present for your family.”

Top: Ronald Roldan, Senior Assistant Vice President of ACE Hardware
Bottom: Dani Barretto, #MySmartYaleHome Ambassador, with ACE Hardware executives

Emphasizing ACE Hardware's role in advancing retail experiences, he noted: “Throughout today’s showcase, ACE Hardware is proud to take this campaign one step further. Beyond displaying innovative products, ACE is helping bring to life what the next generation of home security looks like—championing a shift from traditional, key-based locks toward smarter, more seamless ways of protecting the people, spaces, and everyday moments that matter most.”

Roldan concluded with an open invitation to modern homeowners: “Together, we invite every Filipino customer to experience security beyond the traditional key: don't simply look at the technology—use it. Don't simply compare features—understand the problems they solve. And don't just see the price—experience the value.”

The Smart Yale Home Pop-Up Booth remains open for interactive, hands-on demonstrations from October 15-31, 2026 at ACE Builders, SM City Fairview.

Unlock Real Life Security. Upgrade to a Smart Yale Home.

Join the conversation using #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #ACEHardwarePH

For more information, visit and follow Yale Home Philippines on social media: Facebook, Instagram, and TikTok. You can also follow ACE Hardware Philippines on: Facebook, Instagram, and TikTok.

DTI Fair Trade Permit No. FTEB-269336 Series of 2026
DTI Fair Trade Permit No. FTEB-269367 Series of 2026

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Beyond the Key: Smart Yale Home Pop-Up Booth heads to ACE Builders SM City Fairview with Dani Barretto, dropping massive 50% OFF Flash Promos

Yale Home Philippines steps into a new chapter this October 15–31 alongside lifestyle icon Dani Barretto, kicking off with a massive 50% OFF 1-day flash deal on October 15 and exclusive nationwide discounts running from October 16 to 31

Building on the momentum of its initial kickoffs in May and June, Yale Home Philippines partners with ACE Hardware Philippines to bring the next generation of smart security to ACE Builders in SM City Fairview, redefining modern home protection by stepping beyond the key. To highlight the real-world impact of keyless living, #MySmartYaleHome Ambassador Dani Barretto will join the October 15 event. As a lifestyle icon, founder of Wellness Whispers, host of chart-topping The Bare It All Podcast, and a hands-on mom, Dani will share how Yale’s smart solutions bring seamless convenience and complete peace of mind to her busy routine.

To celebrate this next chapter, Yale is dropping massive promos and exclusive rewards for ACE Hardware customers from October 15 to 31, giving homeowners the ultimate opportunity to upgrade their living spaces.

Exclusive Offers, Perks & Price Drop Deals
Enjoy 50% OFF for ONE DAY ONLY on October 15 at ACE Builders SM City Fairview!
Yale Luna Elite+: ₱33,749.50 (from ₱67,499)
Yale Uno: ₱9,999.50 (from ₱19,999.00)
Yale YDL325 Smart Lock (Square & Circle): ₱6,499.50 (from ₱12,999)
Yale Solis Safe 230L: ₱8,349.50 (from ₱16,699)
Yale Solis Safe 250: ₱8,649.50 (from ₱17,299)
Yale Solis Safe 400: ₱9,849.50 (from ₱19,699)
Yale Solis Safe 560: ₱11,949.50 (from ₱23,899)

If you miss the event day, you can still catch special introductory savings of up to 30% OFF on these exact featured products from October 16 to 31 across ACE Hardware stores nationwide.

Be First. Claim the Elite Experience
Be the very first to buy the flagship Yale Luna Elite+ on October 15 and get a FREE Yale Uno, on us.

Shop the Highest Single Receipt. Win Pro-Level Luxury.

The top single-receipt buyer from October 15-31 takes home the Yale Luna Pro+.

Go Elite for the Ultimate Upgrade

30% OFF on Yale Luna Elite+ for ₱47,249.30 (from ₱67,499) PLUS a FREE Yale Smart Outdoor Camera with FREE installation within Metro Manila.

Your Easy Switch to Smart Living

30% OFF on Yale Uno for ₱13,999.30 (from ₱19,999) with FREE installation within Metro Manila.

Smart Access, Shaped for Your Style

30% OFF on Yale YDL325 Circle or Square for ₱9,099.30 (from ₱12,999) with FREE installation within Metro Manila.

Seamless Protection for Your Valuables

30% OFF on Yale Solis Safes
230L for ₱11,689.30 (from ₱16,699)
250 for ₱12,109.30 (from ₱17,299)
400 for ₱13,789.30 (from ₱19,699)
560 for ₱16,729.30 (from ₱23,899),
PLUS a FREE Yale VCA5127 Cylindrical Knobset.

Don't miss your chance to experience keyless convenience firsthand—visit the Smart Yale Home Pop-Up Booth at ACE Builders SM City Fairview starting October 15 to 31, step beyond the key, and discover the next generation of smart home living.

Unlock Real Life Security. Upgrade to a Smart Yale Home.

Join the conversation using #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #ACEHardwarePH

For more information, visit and follow Yale Home Philippines on social media: Facebook, Instagram, and TikTok. You can also follow ACE Hardware Philippines on: Facebook, Instagram, and TikTok.

 
DTI Fair Trade Permit No. FTEB-269336 Series of 2026
DTI Fair Trade Permit No. FTEB-269367 Series of 2026

About Yale Philippines

For your home. For what you love. For you.

Trusted every day since 1840, millions of families have relied on Yale to keep the things that matter most—their homes, loved ones, and belongings—safe, connected, and protected. As part of ASSA ABLOY, the world’s leading provider of access solutions, Yale Philippines delivers a smarter way to protect your home, bringing intuitive, connected security right to where life happens.
Offering a complete lineup of smart locks, safes, and hardware engineered for real life—so you can protect what matters wherever you are, whenever you want—Yale brings smart security so seamless it takes care of itself. Yale Philippines is committed to helping Filipino families build safer, smarter, and worry-free home sanctuaries with true peace of mind.

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Ring the Bell, Open the Door: Iza Calzado Unlocks the Ultimate Real-Life Security Upgrade at the Smart Yale Home Booth in Wilcon Balintawak

The excitement builds as the second stop of the experiential smart home showcase introduces the sleek, silver trimming finish of Yale Zuri for modern living, offering limited perks and exclusive discounts of up to 35% off on introductory prices

L-R: Ms. Aya Castillo, Product Marketing Manager, ASSA ABLOY Philippines Inc.; Ms. Rosemarie Bosch Ong, Senior Executive Vice President and Chief Operating Officer, Wilcon Depot Philippines; Ms. Iza Calzado, #MySmartYaleHome Ambassador; Mr. Carl Lim, President, CEO, COO, Limson Marketing Inc.; Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc.

The future of home security continues its journey at Wilcon Depot Balintawak as Yale Philippines brings the second leg of its Smart Yale Home Pop-up Booth experiential showcase to one of the country’s key destinations for builders, designers, and homeowners. Wilcon Depot Balintawak serves as the premier venue for this stop, celebrating progress toward future-ready living alongside brand ambassador Iza Calzado. With over 100 branches nationwide, Wilcon Depot continues to champion “Building Big Ideas” by bringing together home improvement and smart security to meet the growing demand for homes that are not only well-designed and functional but also safe, convenient, and ready for modern lifestyles.

Running until the end of June, the immersive experience brings to life the theme “Unlock Real Life Security. Upgrade to a Smart Yale Home,” inviting smart living enthusiasts to discover how connected security solutions can seamlessly fit into modern Filipino lifestyles, bringing greater convenience, confidence, and peace of mind to everyday living.

Opening the program, Mr. Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager, highlighted the stellar momentum of the Smart Yale Home Pop-up Booth. “Fresh from a successful campaign kick-off in May, we’re pleased to continue building momentum for our Smart Yale Home Pop-up booth through partnerships like this,” Jonathan shared, noting the growing enthusiasm among Filipino homeowners for connected, lifestyle-driven home solutions. “The strong response we received reaffirmed the growing interest in smarter, more connected home security solutions, and we're excited to continue that conversation.” He added that with Yale Smart Locks now accessible in all Wilcon Depot stores nationwide, the brand looks forward to helping more Filipinos discover the benefits of smarter and more secure living.

Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc.

Ms. Rosemarie Bosch Ong, Wilcon Depot Senior Executive Vice President and Chief Operating Officer, expressed Wilcon Depot’s excitement in supporting Yale and its latest smart home innovations, showcasing how these solutions align with the evolving needs of modern Filipino families. She noted that lifestyle priorities are shifting, with homeowners now looking far beyond durability and design alone. “They are also prioritizing convenience, connectivity, and security," Rose emphasized. "Smart home solutions like Yale's latest innovations reflect this shift—offering protection that is intuitive, reliable, and seamlessly integrated into everyday life.”

Ms. Rosemarie Bosch Ong, SEVP-COO of Wilcon Depot Philippines

The Experiential “Unlocking the Door” Booth Opening

The centerpiece of the event was the highly experiential, ceremonial opening of the Smart Yale Home Pop-up Booth, led by Ms. Aya Castillo, Product Marketing Manager of ASSA ABLOY Philippines, alongside the afternoon's charismatic host, MYX VJ Ozzie Llige. Instead of a traditional ribbon-cutting, the event unfolded like an interactive home visit. Standing at the booth's main entrance, Aya demonstrated the advanced FaceScan feature on the flagship Yale Luna Elite+ smart lock, seamlessly unlocking the door with just a glance before she and Ozzie entered the smart home living room area.

Moments later, the Yale Luna Elite+ integrated built-in doorbell chimed as the event’s first "visitors"—Mr. Jonathan Kwong, Ms. Rosemarie Bosch Ong, and Mr. Carl Lim, President, Chief Executive Officer, and Chief Operating Officer of Limson Marketing Inc.—rang the bell and were warmly welcomed inside. Stepping through the front door and into the cozy living space, they symbolically "unlocked the door" to a more connected lifestyle. But the surprises didn't stop there. A second friendly chime from the Yale Luna Elite+ echoed through the smart home booth announcing the final, star-studded guest of the afternoon: actress, host, entrepreneur, devoted mom, and #MySmartYaleHome Ambassador Ms. Iza Calzado. Joining the team inside the living space, Iza beautifully reinforced the idea that smart security can be both stylishly modern and effortlessly part of a warm, welcoming home.

The Smart Lock in Focus: Yale Luna Elite+

As the undisputed showstopper of this experiential smart home showcase, the Yale Luna Elite+ was given a grand spotlight right at the threshold, proving why it serves as the ultimate modern home upgrade. Described as a masterpiece of industrial art with smart technology working quietly inside, the flagship lock boasts seven versatile access options, making the daily struggle of fumbling for house keys a thing of the past.

During the interactive tour, Iza explored the lock's most futuristic features, including its built-in radar that detects an arriving homeowner from a meter away, instantly activating an ultra-fast 3D face recognition scan for a seamless, glance-and-go entry. She was particularly enchanted by the touchless PalmScan feature—a unique "#giveme5" experience where users simply hover their hand to scan their distinct vein pattern.

 
Yale Luna Elite+

The conversation then shifted to seamless smart home integration as tech expert and Pinoy Metro Geek founder Ian Fuentes joined them in the living area. Highlighting how connected living can flawlessly elevate everyday routines through the flagship lock's ecosystem, Fuentes shared, “With the Yale Home App, your phone is your command center. Home is wherever you are, because you’re always connected,” emphasizing how today’s smart security is designed to bring more ease, freedom, and flow into modern living.

Pinoy Metro Geek, Mr. Ian Fuentes

Connecting this seamless tech experience back to her busy everyday rhythm as a working mom, Iza shared how this effortless, touchless entry fits beautifully into a wellness-driven lifestyle. “You know how much I love working out and being outdoors in my garden," Iza noted. "When I get back inside, my hands are usually full with my dumbbells, towel, yoga mat, and water bottle. Home is really my safe space—it’s where I unwind and recharge. So having a lock like this just makes things easier; I don’t have to fumble for keys just to get inside the house.”

Beyond its touchless entrance options and app integration, the Yale Luna Elite+ functions like a personal concierge for the front door. The interior side features a crystal-clear 4.7-inch electronic screen paired with two-way audio, allowing family members to instantly see and speak with anyone outside. Combined with an automatic Welcome Light that greets you at the end of a long day, a built-in sensor that captures photos of motion before a guest even reaches the porch, and a robust Smart Dual-Battery System for round-the-clock operation, the lock elegantly redefines home security as an intuitive gesture of hospitality.

Exploring the Smart Yale Home: From Everyday Spaces to Private Sanctuaries
Moving past the living room, Aya and Iza explored the other doors within the booth, showcasing how smart technology adapts beautifully to every room in the house. Iza tested the everyday convenience of the Yale Uno smart lock—a sleek, premium black entry point featuring a fingerprint sensor resting naturally under the thumb for single-motion unlocking. She also marveled at the compact Yale YDL325 Series, available in bold square or classic circle profiles, designed specifically for interior spaces like home offices or walk-in closets with an easy plug-and-play, no-drill installation.

Yale Uno, YDL325 Circle, YDL325 Square

The immersive tour then guided the guests to the cozy bedroom layout where the focus shifted to safeguarding life's most meaningful treasures. Here, they explored the Yale Solis Safe Series, motorized steel safes meticulously engineered with advanced fingerprint access and built-in LED lighting to blend effortlessly into modern spaces like high-end furniture. Iza sampled various sizes, noting how the bedside-friendly 230L perfectly fits travel kits and family photo hard drives, while the 560L flagship behaves like a motorized master archive. "With everything we juggle as parents, you just want to check it off your mind," Iza shared, reflecting on the deep peace of mind the safes offer to busy family life. "I don’t want to overthink if the passports are safe or where I put my watch. I’m assured that everything is protected.”

Yale Solis Safes

The event also marked the official debut of the Yale Zuri smart lock—the premium new addition specifically spotlighted for this leg of the tour. Flaunting a sophisticated silver trimming finish that instantly upgrades any entryway, the Zuri bridges practical daily utility with striking minimalist design. It pairs a natural-grip fingerprint sensor on a traditional lever handle with full Yale Home App control, PIN, and RFID options. Built for everyday household peace of mind, the Zuri also boasts intuitive voice guidance for zero-effort setup, a protective fake PIN feature, and built-in damage and break-in alarms.

Yale Zuri

Delivering Global Innovation to Filipino Homes

Closing the event, Mr. Carl Lim, President, Chief Executive Officer, and Chief Operating Officer of Limson Marketing Inc., highlighted how strategic collaboration continues to drive the adoption of smart home innovations among Filipino consumers. He emphasized Limson Marketing’s vital role in bridging world-class technology with local households. “Our commitment is to ensure that ASSA ABLOY’s world-class innovations are seamlessly delivered to Wilcon Depot’s massive nationwide network, and ultimately, into the hands of Filipino homeowners who deserve the very best,” Carl stated.

Mr. Carl Lim, President, CEO, COO of Limson Marketing Inc.

Carl expressed immense pride in partnering with ASSA ABLOY and Wilcon Depot to ensure that intuitive, future-ready home protection becomes widely accessible to customers across the country.

Unbeatable Introductory Deals & Festive Perks
To celebrate this second leg and make premium smart security fully accessible, ASSA ABLOY Philippines, Limson Marketing Inc., and Wilcon Depot are rolling out exclusive introductory discounts* of up to 35% off on the newest Yale smart locks throughout June across all Wilcon Depot branches nationwide:

• Yale Luna Elite+: Available at a special introductory price of ₱55,243.50 (down from ₱84,990), uniquely bundled with a complimentary Yale Smart Video Doorbell and Chime.
• Yale Zuri: Open for exclusive pre-order via Limson Marketing stores nationwide for just ₱19,500 (down from ₱27,990).
• Yale Uno: Offered at a sleek promotional price of ₱12,743 (down from ₱16,990).
• Yale YDL325 Series: Available for just ₱7,992 (down from ₱9,990) to smarten up interior doors.
• Yale Solis Safe Series: Starting at an accessible ₱11,192 for the 230L model, ₱11,592 for the 250 nightstand model, ₱13,192 for the 400 vault, and ₱15,992 for the flagship 560 fortress safe.

Trusted Every Day: Unlock Real Life Security. Upgrade to a Smart Yale Home
This June, take the next effortless step toward smarter living with Yale’s latest innovations. Designed to fit seamlessly into everyday routines, Yale’s smart security solutions perfectly combine convenience, reliability, and effortless confidence. Visit the Smart Yale Home Pop-up Booth at Wilcon Depot Balintawak to experience a brand that has been Trusted Every Day for over 180 years.

Want to unlock the latest trends? No fumbling for keys required—just tap and follow Yale Home Philippines on social media to stay connected with the newest smart home updates:

• Facebook: www.facebook.com/yalehomephilippines
• Instagram: @yalehomephilippines
• TikTok: @yalehomephilippines

Lock in the best home improvement ideas and exclusive deals by following Wilcon Depot on:

• Facebook: www.facebook.com/WilconDepot.PH
• Instagram: @wilcondepot.ph
• TikTok: @wilcondepot.ph

Share your Smart Yale Home moments and join the conversation online using the official event hashtags: #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #WilconDepot

* DTI Fair Trade Permit No. FTEB-258986 Series of 2026

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The Next Door Opens: Smart Yale Home Pop-up Booth Brings Special Perks, Gifts, and Savings to Wilcon Depot Balintawak

A new star joins the second leg of the Smart Yale Home Pop-up Booth Roadshow this June at Wilcon Depot Balintawak as Yale Zuri makes its debut, featuring its sleek silver finish designed for modern living

Fresh from a successful kickoff last May, Yale Home Philippines continues its Smart Yale Home Pop-up Booth Roadshow with its second stop at Wilcon Depot Balintawak, running from June 15 to 30, 2026. Bringing to life the experience “Unlock Real Life Security. Upgrade to a Smart Yale Home,” the immersive “Y”-shaped booth remains on display, giving visitors an up-close look at Yale’s latest innovations, including the flagship Yale Luna Elite+, Yale Uno, Yale YDL325 Series, and the Yale Solis Safe Series, with a first-hand preview of the Yale Zuri also part of the experience.

As one of the country’s key destinations for homeowners, builders, designers, and renovators, Wilcon Depot Balintawak serves as the venue for this stop, celebrating progress toward future-ready living. With over 100 branches nationwide, Wilcon continues to champion “Building Big Ideas” by bringing together home improvement and smart security to meet the growing demand for homes that are not only well-designed and functional but also safe, convenient, and ready for modern lifestyles.

To celebrate the roadshow's arrival at Wilcon Depot Balintawak, Yale is offering exclusive promotions* available only from June 15 to 30, 2026:

The Complete Smart Elite Bundle

The Yale Luna Elite+, Yale Home’s flagship smart lock, will be available at 35% off, bringing its price down to ₱55,243 from ₱84,990. Customers will also receive a free Yale Smart Video Doorbell and Chime, limited to the first 20 purchases each, along with free installation within Metro Manila.

Premium Safety, Extraordinary Savings

The Yale Uno smart lock offers everyday safety at a more accessible price, now available at 25% off, now at ₱12,743 from ₱16,990, with free installation within Metro Manila.

The Perfect Shape of Smart Security

Designed for modern indoor spaces, the Yale YDL325 Series combines style and safety in one seamless solution, available at 20% off, now at ₱7,992 from ₱9,990, also with free installation within Metro Manila.

Smart Defense for Your Peace of Mind

Customers looking for a secure storage can also enjoy special prices on the Yale Solis Safe Series, all offered at 20% off:

• Yale Solis 230L – ₱11,192 (from ₱13,990)
• Yale Solis 250 – ₱11,592 (from ₱14,490)
• Yale Solis 400 – ₱13,192 (from ₱16,490)
• Yale Solis 560 – ₱15,992 (from ₱19,990)

Sophisticated Silver, Exceptional Value

Making its way into the spotlight, the Yale Zuri introduces a fresh take on smart home protection with a sleek design and intuitive functionality. It is available at 30% off, now priced at ₱19,500 from ₱27,990, and is available in all Limson Marketing stores nationwide.

In addition to these special offers, customers can also enjoy exclusive rewards available only at Wilcon Depot Balintawak:

An Elite Gift for Our Very First Customer

Be the very first customer in line to purchase a Yale Luna Elite+ and make your way to owning a Yale Uno smart lock as compliment, available on June 16–17, 2026.

A Grand Reward for Our Ultimate Customer

Make the highest single-receipt purchase of Yale Smart Locks and take home a Yale Luna Pro+ as an exclusive reward, running from June 16–30, 2026.

With the growing demand for connected living and smarter home solutions, the Smart Yale Home Pop-up Booth offers consumers a chance to explore the future of home security firsthand. Whether building a new home, upgrading existing security systems, or starting a smart home journey, visitors can discover practical solutions that combine trusted everyday protection with modern convenience.

Trusted Every Day: Unlock Real Life Security. Upgrade to a Smart Yale Home
This June, take the next step toward smarter living with Yale’s latest innovations. Designed to fit effortlessly into everyday routines, Yale’s smart security solutions combine convenience, reliability, and effortless confidence. Visit Wilcon Depot Balintawak and discover a brand that has been Trusted Every Day for over 180 years.

For more information, visit and follow Yale Home Philippines on social media:
Facebook (www.facebook.com/yalehomephilippines),
Instagram (https://instagram.com/yalehomephilippines), and
TikTok (tiktok.com/@yalehomephilippines).

You can also follow Wilcon Depot on:
Facebook (https://www.facebook.com/WilconDepot.PH),
Instagram (https://www.instagram.com/wilcondepot.ph/), and
TikTok (https://www.tiktok.com/@wilcondepot.ph).

Join the conversation using #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #WilconDepot

* DTI Fair Trade Permit No. FTEB-258986 Series of 2026

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Unlock Real Life Security. Upgrade to a Smart Yale Home. Step into the future of connected living with smart solutions trusted every day to protect your home and peace of mind.

A first-of-its-kind immersive pop-up booth by Yale, global leader in access solutions, transforming a retail space into a fully realized smart home environment, running from May 1–31, 2026 at True Value Shangri-La Plaza, and featuring #MySmartYaleHome ambassador Isabel Oli-Prats.

Global leader in access solutions Yale, under ASSA ABLOY Philippines, officially unveiled the future of connected living with the theme “Unlock Real Life Security. Upgrade to a Smart Yale Home.” at the Smart Yale Home Launch held last May 1 at True Value, Level 6, Shangri-La Plaza. The in-store launch introduced a new generation of smart security solutions designed to simplify everyday life for Filipino homes.

Opening the program, Mr. Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager, emphasized Yale’s enduring legacy and forward-looking vision. “Since 1840, Yale has been protecting homes. From a small lock shop in Connecticut to being present in over 120 countries today, our foundation has always been built on trust, quality, and innovation,” he shared. Kwong highlighted how security has evolved beyond physical protection into a more connected, intuitive experience, adding that the launch represents “a smarter way of living that fits today’s lifestyle—bringing together convenience, control, and peace of mind.”

Mr. Jonathan Kwong - Director and General Manager, ASSA ABLOY Philippines Inc,

True Value Philippines reaffirmed its commitment to bringing meaningful home solutions closer to Filipinos. In her partner’s message, Ms. Cynthia Chavez, Assistant Vice President of True Value Philippines, noted that customers today are seeking more than just durability—they are looking for smart, practical upgrades that enhance everyday living. “We’re proud to support Yale in this milestone. These innovations reflect where home security is going, and how we continue to grow with the needs of Filipino families,” she said, adding that Yale products are now available across True Value stores nationwide.

Ms. Cynthia Chavez - Assistant Vice President, True Value Philippines

The highlight of the event was the unveiling of the Smart Yale Home Pop-Up Booth led by Mr. Jonathan Kwong, Ms. Aya Castillo, Product Marketing Manager of ASSA ABLOY Philippines, Ms. Cynthia Chavez, and Herco Trading Inc. President and CEO, Mr. Willy Co. More than a traditional product reveal, the installation offered a distinctly immersive and unconventional launch experience—transforming retail space into a fully realized smart home environment. Designed in the shape of a “Y,” the booth featured actual working doors and three home simulation rooms, each showcasing Yale’s latest innovations: the Yale Luna Elite+, Yale Uno, Yale YDL325 Series, and Yale Solis Safes.

Unveiling of the Smart Yale Home Pop-Up Booth

The Smart Yale Home brought each product to life through real-world scenarios. Aya led a walkthrough of the booth, joined by actress, mom, lifestyle personality, and #MySmartYaleHome ambassador Ms. Isabel Oli-Prats, who experienced the space firsthand alongside #ThePratties family as they put the finishing touches on their new home. The walkthrough offered a relatable glimpse into how Yale’s smart security solutions seamlessly integrate into everyday living, reinforcing the brand’s vision of making connected, intuitive protection part of modern Filipino homes.

The Yale Luna Elite+ takes center stage as Yale’s flagship smart lock, setting a new benchmark for modern home security. Blending advanced biometrics with refined, contemporary design, it is engineered not just as a security device but as a statement piece for the home. What makes the Luna Elite+ truly distinctive are its next-generation access features — FaceScan and PalmScan. Powered by 3D structured light technology, FaceScan enables fast, accurate, and touchless recognition in under a second, while PalmScan reads unique vein patterns through a simple gesture, offering a highly secure and almost impossible-to-replicate form of authentication. These features deliver a seamless, contactless entry experience that stands apart from conventional smart locks.

 

Beyond its cutting-edge access capabilities, the Yale Luna Elite+ is designed to elevate everyday living. It supports multiple entry options including fingerprint, RFID, PIN code, mechanical key, and mobile control via the Yale Home App, ensuring flexibility for every type of user. A built-in screen allows homeowners to view visitors in real time, complemented by two-way communication and motion detection alerts for added awareness and control. Its smart dual-battery system ensures continuous operation, reinforcing reliability alongside innovation. Isabel praised the lock’s functionality, noting how its contactless features make it both fun and hygienic—especially practical for families with children.

Another practical solution for the household is the Yale Uno. Designed for simplicity, also integrates a fingerprint sensor directly into the lever handle, enabling users to unlock and open the door in one seamless motion. It supports PIN, RFID, and key access, catering to different comfort levels with technology. With features such as Panic Mode for instant full security, Passage Mode for easy movement during gatherings, and a weather-resistant build, the Yale Uno delivers reliable, everyday protection in a clean, modern form. Isabel also tried the RFID function of the Yale Uno, allowing her to assign RFID cards to the kids for easy and secure access at home.

Yale Uno

The Yale YDL325 Series introduces intelligent access to interior spaces such as bedrooms, home offices, and private storage areas. With its sleek Square (YDL325S) and Circle (YDL325C) variants, the YDL325 combines style with convenience through plug-in installation that requires no complex modifications. It enables quick and secure entry via fingerprint, app control, or key, while its compact design and status indicators ensure it blends naturally into any home environment. The result is a more cohesive and secure living space, where every room can be protected with ease.

Completing Aya and Isabel’s tour in the bedroom of the Smart Yale Home is the Yale Solis Safe Series (Yale Solis 230L, 250, 400, and 560), designed to safeguard life’s most valuable possessions. Built with laser-cut precision and reinforced by solid locking bolts, each safe offers robust physical protection complemented by modern access options such as fingerprint recognition, PIN code, and dual authentication. Inside, LED lighting enhances visibility, while external backup options ensure access is never compromised. Crafted from durable steel and finished with a multi-layer coating system, the Solis safes are engineered to withstand both time and environmental conditions, making them a dependable storage solution for documents, heirlooms, and personal valuables.

 

Aya also shared a data-driven look at the accelerating adoption of smart home technology in the country. Citing global and regional projections, she noted that the Philippine smart home market is expected to reach approximately USD 350 million by 2030, with smart security solutions—particularly smart locks—growing at an estimated 7.4% annually. And by 2029, more than half of Filipino households are projected to adopt at least one smart home device, signaling a clear shift from traditional setups to more connected, app-enabled lifestyles. Today, millions of Filipinos already use smart devices at home, reflecting a growing demand for solutions that offer not just protection, but also convenience and real-time control.

Against this backdrop, Yale is strengthening its position as a trusted yet forward-looking brand in the Philippines, bridging its 180-year heritage with modern innovation. Aya emphasized that while many new entrants are entering the smart home space, Yale stands out by combining proven security expertise with user-friendly technology and design that fits seamlessly into everyday life. Through its expanding portfolio, from entry-level smart locks to premium biometric systems and integrated home solutions, Yale is making smart security more accessible across different household needs and price points. Supported by strong retail partnerships and nationwide availability, Yale continues to build confidence among Filipino consumers who are looking for reliable, intuitive, and well-designed upgrades for their homes. The event brought together key partners, media, and lifestyle and tech personalities to witness Yale’s latest innovations firsthand—marking a significant step in making smart home security more accessible in the Philippines.

As guests were given a hands-on experience of these innovations through the immersive Smart Yale Home, tech personality PJ Icogo, founder of GizGuide, also shared insights on smart home integration, emphasizing how Yale’s solutions fit seamlessly into modern digital lifestyles. He highlighted the role of the Yale Home App as the central hub that connects these devices, allowing homeowners to remotely lock and unlock doors, manage access for family members or guests, and monitor activity in real time. With features such as customizable access schedules, instant notifications, and Bluetooth and Wi-Fi connectivity, the app enables users to stay in control whether they are at home or away, making everyday security more intuitive, flexible, and connected.

PJ Icogo, founder of GizGuide, talks about home integration with the Yale Home App

Closing the event, Mr. Willy Co, Herco Trading Inc. President and CEO, emphasized the importance of collaboration in bringing these innovations to market. “Our role has always been to ensure that quality products reach Filipino homes through the right channels and partners. Together with Yale, ASSA ABLOY, and True Value, we remain committed to making smart, reliable security more accessible to everyone,” he said.

Mr. Willy Co - President and CEO, Herco Trading Inc.

The Smart Yale Home experience continues beyond launch day, inviting the public to explore and interact with these innovations firsthand. Visit the Smart Yale Home pop-up booth until May 31, 2026, at True Value, Level 6, Shangri-La Plaza, Mandaluyong City.

To make smart security more accessible to Filipino households, Yale and True Value are rolling out exclusive month-long promotions this May across all True Value stores nationwide, with introductory discounts of up to 20% to 35% on key products. The Yale Luna Elite+ is available at a special price of ₱55,243.50 (from ₱84,990), the Yale Uno at ₱13,592 (from ₱16,990), and the Yale YDL325 Series at ₱7,992 (from ₱9,990), while the Yale Solis Safe Series starts at ₱11,192 for the 230L, ₱11,592 for the 250L, ₱13,192 for the 400L, and ₱15,992 for the 560L. Shoppers can also enjoy limited-time perks such as bundle offers, free installation on select items, and special rewards, including a free Yale Smart Indoor Camera with every Yale Luna Elite+ purchase. Customers at the Shangri-La branch may also qualify for a chance to win a Yale Luna Pro+ through the highest single-receipt purchase program, making the upgrade to a Smart Yale Home even more rewarding.

 

 

For more information, visit and follow Yale Home Philippines on social media: Facebook (www.facebook.com/yalehomephilippines), Instagram (https://instagram.com/yalehomephilippines), and TikTok (tiktok.com/@yalehomephilippines). You can also follow True Value PH on Facebook (https://www.facebook.com/TrueValueShangriLa), Instagram (https://www.instagram.com/truevalueph/), and TikTok (https://www.tiktok.com/@truevalueph). Join the conversation using #YaleHomePhilippines #TrustedEveryDay #ASSAABLOYPH #MySmartYaleHome #TrueValuePH.

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