SM Supermalls ushers in the holidays with a Filipino Christmas

SM Supermalls began the first of 84 Christmas Tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya” a modern Filipino spectacle featuring a Pinoy-themed fashion show set to Pinoy carols and beats by Pinoypela, ROFG and Prestige Band.

Leading the lighting ceremony of a giant Capiz parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano, SM Supermalls President Steven Tan and SM Engineering Design and Development President Hans Sy Jr.

“Ngayong taon, inaanyayahan namin kayong lahat na mahal naming pamilyang Pilipino na ipagdiwang ang pagbibigayan at saya ng tunay na Pasko dito sa SM. Hihintayin naming kayo at ang mga mahal ninyo ngayong araw ng ilaw at liwanag!” Tan shared.

From eco-friendly ornaments incorporating rattan, raffia, abaca and buri that adorn the tree and mall décor, to the glittering curtain of LED lights that brighten the halls, this year’s holiday display at SM Aura is especially meaningful and unique. Taking center stage is the mall’s 33-foot Christmas tree adorned with handmade ornaments using locally sourced materials such as Christmas balls wrapped in rattan and abaca, iridescent orchid blooms of capiz, and traditional bamboo parols. A stunning 3-foot capiz shell star to represent the Star of Bethlehem sits atop the tree bringing light, hope, and joy to mall goers this festive season.

The highlight of the night featured mall tenants Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan in a fashion runway show directed by Runway Productions’ Joey Espino which delighted the audience with its mix of Pinoy streetwear and formal pieces worn with whimsy and fun accessories.

SM Supermalls will continue to launch its much-awaited Christmas centerpieces all over the country, from this week towards the end of October and early November, with uniquely designed and themed trees and holiday installations that promise to delight kids of all ages in each of SM’s 84 malls.

To know more about SM Supermalls’ Christmas launches in your communities and the exciting events that await you and your families this Christmas, visit www.smsupermalls.com or visit @SMSupermalls on social media.

Deadpool plays in SM Aura

Making way for the long weekend is Marvel's merc with the mouth Deadpool, invading the SM Aura Sky Park last May 11 to promote Deadpool 2. A sea of Deadpool cosplayers with their team mates in the X-Force grace the event for a fun-filled night of activities and freebies. Right after the event, we were treated by 20th Century Fox to a special exclusive screening at SM Aura Cinema 1. Can't post a review yet because of embargo.

The X-Force is Deadpool's ally of mutants with Colossus, Negasonic Teenage Warhead (Brianna Hildebrand), Bedlam (Terry Crews), Shatterstar (Lewis Tan), Domino (Zazie Beets) and nuisance members Peter (Rob Delaney) and Vanisher (???), teamed up against all powerful soldier from the future Thanos Cable (Josh Brolin). Promise, I just realized that it was him a few days ago. LOL

Deadpool 2 is best experienced at IMAX theater and will be in theaters, SM regular cinemas, 3D and SM Director's Club starting May 16. Book your tickets in advance via www.smcinema.com.

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SARAH JESSICA PARKER steps on Philippine soil

Sarah Jessica Parker has undoubtedly arrived here in the Philippines to grace the event of SM Store in its newest property, SM Aura in Bonifacio Global City, Taguig.

SJP, more known to her character of Carrie Bradshaw in HBO's Sex and the City has widely conquered the fashion generation and led the crowd into relationships and sassy lifestyle both here and abroad.

the event, said to happen on May 16 at SM Aura will gather fans and fashionistas like Sarah Jessica Parker that SM Store really loves to cater to. see her as she graces the event and follow @thesmstore on Twitter for updates. #SarahJParkerLoveToShopSMStore

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