Chinabank welcomes the Year of the Dragon with Michelle Dee as brand ambassador

Chinabank has signed up its first ever brand ambassador, the reigning Miss Universe Philippines Michelle Marquez Dee. The collaboration was formalized on February 14, 2024 at the Chinabank head office in Makati City.

The beauty queen, actress, host, athlete, and model is a fitting and inspiring representative for Chinabank. Michelle, who has won the hearts and minds of Filipinos and the world with her charisma, authenticity, and sense of purpose, is redefining contemporary Filipino culture on a global stage.  Her lifelong autism acceptance and inclusivity advocacy has led her to a degree in BS Psychology and to use her platform and her work with the Autism Society of the Philippines to create awareness about the condition. With Michelle on board, Chinabank is strengthening its brand presence and building a profound connection with the new generation of dynamic and forward-thinking banking customers.

“This engagement with Michelle Dee signifies the beginning of many things to come. For us, Michelle is family.  But beyond her obvious lineage to the bank's co-founders, we firmly believe that Michelle has the qualities to aptly represent a bank with a storied history and an unwavering commitment to building an inclusive and sustainable future for every Filipino,” Chinabank President & CEO Romeo D. Uyan Jr. said during the contract signing.

Michelle expressed her happiness and excitement for her new role, noting that she and Chinabank are a good fit as they share the same high regard for building trust, making an impact, and bringing about change.

“Chinabank isn’t just any bank, it’s been a beacon of trust and resilience for over a century.  Now that’s a lot of years of making a difference in people’s lives and making dreams come true, but it’s also the spirit of making a difference that really resonates with every Filipino heart,” she said. “I would like to keep it real.  I’m here to share my stories and the incredible work Chinabank does…  I can’t wait to make memories and make such ground breaking opportunities for everyone around us as well.”

Chinabank founder Dee C. Chuan was Michelle Dee’s paternal grand-uncle.  Her grandfather was former Chinabank Chairman Dee K. Chiong whose leadership shaped the bank into prominence.  He also led the bank’s early foray into computer technology, becoming the first bank in Southeast Asia to process deposit accounts online.

Chinabank is the fourth largest private universal bank in the Philippines. The bank is set to launch an advertising campaign featuring Michelle as it continues to innovate and improve its products and services with a keen focus on its customers.

LG OLED Celebrates 10 Years of Setting the Standard in Home Entertainment

L-R: Mr. Kim Myeongjin, KCC Director; Mr. Sunho Choi, LGEPH Product Director for Home Entertainment; Mr. Sungjae Kim, LGEPH Managing Director; LG OLED TV Ambassadors, Mari Jasmine, Michelle Marquez Dee, Enrique Gil, and Dominic Roque; Ms. Angelica Dumlao, Product Manager for Home Entertainment 

LG Electronics Philippines recently celebrated a momentous occasion, marking 10 years of LG's OLED technology. The event showcased the remarkable journey of LG OLED TV over the past decade, highlighting its groundbreaking innovations, unparalleled picture quality, and the brand's commitment to pushing the boundaries of what is possible in home entertainment.

The celebration commenced with an opening K-Pop dance number by Project One, setting the energetic tone for the event. Mr. Sungjae Kim, LGEPH managing director, delivered a heartfelt speech, expressing his pride and gratitude for the remarkable progress made by LG OLED TV and its impact on the industry. He said, "We are immensely proud to celebrate 10 years of LG OLED, a technology that has revolutionized the television industry. We have come a long way in delivering the best-in-class home entertainment experience, and this milestone is a testament to the hard work, dedication, and innovation of the LG team. We thank our customers for their unwavering support and belief in LG's OLED technology, which has been instrumental in our success."

Mr. Sungjae Kim, LGEPH Managing Director

LG Electronics Philippines partnered with the Korean Cultural Center in the Philippines (KCC) to launch a donation program aimed at enhancing cultural exchange in the Philippines. Through the contribution of LG OLED TVs, the program seeks to foster cultural understanding and bridge communities. Mr. Kim Myeongjin, Director of KCC, expressed gratitude for LG's generous donation, emphasizing the significance of utilizing advanced technologies to facilitate cultural exchange. "We are honored to host this event at the Korean Cultural Center," said Mr. Kim Myeongjin. "The remarkable LG OLED TV not only strengthens cultural ties but also serves as a medium to introduce Korea to the world and here in the Philippines. Let's maximize these technologies to promote cultural exchange among our communities." With LG's support, we are confident that we can create a vibrant and dynamic space where the beauty and richness of Korean culture can be shared and celebrated."

LGEPH donates 2 LG QNED 8K TVs and one LG XBoom Party Box to Korean Cultural Center

Ms. Angelica Dumlao, product manager for LG TVs , highlighted the key benefits of LG OLED technology. She summarized it concisely: "A, B, C, D, and E represent the pillars of LG's technical leadership in OLED. A stands for the α9 AI Processor Gen 6, showcasing LG's commitment to cutting-edge AI integration. B represents the Brightness Booster and Brightness Booster Max, enhancing picture quality in LG's top OLED TVs." She emphasized LG's confidence in their OLED technology, reflected in their 2-year warranty (C). She mentioned LG's sleek and innovative designs, including the impressive ONE Wall Design (D). Lastly, she highlighted the extraordinary viewing experience delivered by LG OLED TVs (E). Summarizing the advancements, Ms. Dumlao explained, "LG OLED evo TVs feature the α9 AI Processor Gen6, providing clearer details and greater depth. The improved Brightness Booster Max makes LG OLED evo G series TVs up to 70% brighter." She underlined the immersive experience LG OLED TVs offer, stating, "LG OLED TVs bring content to life, providing an α9-Reality immersion." Ms. Dumlao briefly mentioned LG's commitment to customer satisfaction with the 2-year warranty, the importance of design in complementing any decor, and the user-friendly interface of the latest webOS version.

Ms. Angelica Dumlao, Product Director for Home Entertainment

She also highlighted LG's gaming capabilities, stating, "LG OLED TVs support NVIDIA GeForce NOW at 4K, delivering an unparalleled gaming experience." Lastly, Ms. Dumlao emphasized LG's focus on enhancing lifestyle and quality of life, inviting everyone to join in exploring the limitless possibilities of LG OLED technology.

Throughout the event, LG OLED TV ambassadors Mari Jasmine, Michelle Marquez Dee, Enrique Gil and Dominic Roque shared their personal experiences and insights into the transformative power of LG OLED technology. Model and host Mari Jasmine highlighted the sleek and innovative design of the LG OLED One Wall Design, which seamlessly integrates into any living space. She exclaimed, "The LG OLED One Wall Design is a game-changer in home design. Its slim profile and sleek aesthetics make it a perfect fit for any interior, elevating the overall look and feel of the living space."

Mari Jasmine, LG OLED TV Ambassador

Michelle Marquez Dee, actress, model and current Miss Universe Philippines, showcased the cinematic excellence of LG OLED TVs, particularly with Dolby Vision IQ and Dolby Atmos, providing an unparalleled movie-watching experience. She shared, "Watching movies on an LG OLED TV is a whole new level of cinematic immersion. The vivid colors, deep blacks, and stunning contrast, combined with Dolby Vision IQ and Dolby Atmos, transport you right into the heart of the story, making every movie night a memorable experience."

Michelle Marquez Dee, LG OLED TV Ambassador

Enrique Gil, actor and model, shared his passion for entertainment and how LG OLED TV has taken his entertainment adventures to a whole new level. He expressed, "As an actor and performer, I appreciate the true-to-life picture quality and immersive sound that LG OLED TVs deliver. It allows me to experience my favorite movies, TV shows, and music performances with unparalleled realism, enhancing the way I connect with my craft and my audience."

The event also highlighted LG OLED's technical leadership with the five pillars of their technology: α9 AI Processor Gen 6, Brightness Booster and Brightness Booster Max, Confidence with a 2-year warranty, Design featuring the innovative ONE Wall Design, and the extraordinary viewing Experience.

Enrique Gil, LG OLED TV Ambassador

Dominic Roque, actor, model and gaming enthusiast, emphasized the immersive sports-watching experience and the advantage LG OLED TVs offer to gamers. He stated, "As an avid sports fan and gamer, LG OLED TVs have truly enhanced my viewing experience. The combination of fast response times, smooth motion handling, and exceptional picture quality delivers an unparalleled level of immersion, whether I'm watching my favorite sports team or battling opponents in the gaming world."

Dominic Roque, proud LG OLED TV owner

Renowned media outlets Manila Bulletin and Yugatech stand witness to the remarkable journey and enduring excellence of LG OLED TVs. Testimonials from representatives Art Samaniego and Abe Olandres highlight their experiences and praise the outstanding picture quality and longevity of LG OLED TVs. Art Samaniego, technology editor of Manila Bulletin, expressed his admiration for LG OLED TVs, stating, "LG OLED TVs have consistently impressed us with their vibrant colors, deep blacks, and incredible detail. The picture quality is unmatched, making every viewing experience a visual delight. Over the years, LG OLED TVs have proven their worth and cemented their position as a top choice for discerning viewers."

Mr. Art Samaniego, Tech Editor of Manila Bulletin

Abe Olandres, founder of Yugatech, shared his extensive experience with various TVs and commended LG OLED TVs for their unparalleled picture quality and overall performance. He stated, "We have tested and reviewed numerous TVs throughout the years, and LG OLED TVs continue to stand out in terms of picture quality and overall performance. They have truly set the bar high for other brands, and their commitment to innovation and excellence is evident in every aspect of their OLED technology."

Mr. Abe Olandres of Yugatech

LG OLED TVs have redefined the entertainment experience by delivering stunning visuals, unparalleled contrast, vibrant colors, and immersive sound. With their commitment to innovation, LG continues to push the boundaries of what a TV can do, enhancing the overall quality of life for their customers.

As the event came to a close, Mr. Sunho Choi, LGEPH product director for home entertainment, expressed his gratitude to the LG ambassadors, distinguished guests, and media representatives for their unwavering support. He acknowledged the remarkable progress made by LG OLED TV and its impact on the industry, urging everyone to carry the spirit of innovation, excellence, and boundless imagination as they embrace the future of home entertainment with LG OLED TV.

Mr. Sunho Choi, LGEPH Product Director for Home Entertainment

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).