Rainy Days Just Got Easier with LG-Powered Laundromats

Life’s Good with LG Giant and Titan Max making every laundromat trip a fast, fresh, and easy rainy day solution

Piles of clothes and drying laundry indoors can be quite a challenge especially during the rainy season. For families, it can quickly become an overwhelming chore, one that’s even harder to manage when the heat of the sun is barely felt. With limited drying space at home and a mountain of clothes to wash, the task becomes exhausting. That’s why more and more households are turning to laundromats as a practical, time-saving solution during the wet season.

Laundromats offer the convenience of professional-grade equipment that gets the job done faster and better. Unlike doing laundry at home, washing clothes can stretch all day during the rainy season. Even better if the laundromat is equipped with LG Commercial Washing Machines, which turn dreaded laundry days into an efficient and stress-free experience, especially for families busy with school, work, and everything in between.

LG’s commercial washing machines are built for exactly this kind of demand. The LG Giant Max handles up to 10 kilograms of laundry, while the LG Titan Max takes on 15 kilograms, perfect for families who go through loads of clothes each week. Equipped with LG’s Inverter Direct Drive motor, which is directly connected to the drum, these machines are exceptionally durable and reliable, especially during the busy laundry season. They can withstand the weight of multiple heavy loads and the constant use from a line of customers walking in with large laundry baskets all day. With the large-capacity LG washers and dryers, families no longer need to split their laundry into several cycles or wait hours for clothes to dry indoors. These powerful machines can handle large volumes of laundry in one go, making it possible to wash everything from everyday wear to heavy towels, bedsheets, and even bulky jackets in a single trip.

These 10KG Standard Capacity Frontload Washer and 15KG Large Capacity Frontload Washer offer size and smart cleaning power. The Twin Spray technology rinses clothes continuously while spinning, which means faster wash times and cleaner clothes. And with the Tub Cleaning System built in, families can rest assured that every load is handled in a hygienic drum, free from buildup and residue.

Drying laundry at the laundromat also becomes much more convenient during rainy months. The LG 10KG Standard Capacity Dryer and 15KG Large Capacity Dryer use high-temperature cycles that not only ensure clothes are thoroughly dried but also help eliminate bacteria and allergens, something that’s especially important for families with children. Compared to home drying racks or basic dryers that leave clothes damp or exposed to indoor humidity, LG’s dryers provide a clean, professional finish that’s both efficient and sanitary. With LG-equipped laundromats, families can enjoy faster laundry days and feel totally stress-free knowing their clothes are not just super clean but also safely dried in a hygienic setting.

To make the laundromat experience even more convenient, the LG Laundry Crew App lets you track your laundry’s progress in real time, right from your phone. From checking machine availability to tracking if your load is done, the app gives you full control and peace of mind while you relax or run other errands.

A quick trip to the laundromat means less clutter at home, faster laundry turnaround, and peace of mind knowing that every item is thoroughly cleaned and dried. For families looking to simplify their rainy season routine, LG Commercial Washing Machines offer the perfect blend of power, hygiene, and convenience. Because even on the rainiest days, Life’s Good when laundry doesn’t feel like a chore. Learn more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok. Download the LG Laundry Crew app on the Google Play Store or Apple App Store.

Read More

Life’s Good in Action: LG and Good Neighbors Philippines Partner for Youth Development

With hands-on training from the Learn and Grow program, young Filipinos are gaining the skills and mindset to succeed on their own terms

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, shakes hands with Mr. Nakhyun Seong, Managing Director of LG Philippines

With more Filipinos striving to build a brighter future, LG Electronics Philippines is stepping in through a meaningful partnership with Good Neighbors International Philippines. On July 28, 2025, LG formally signed a Memorandum of Understanding (MOU) to express its commitment to the Learn and Grow vocational training program. As part of this agreement, LG will donate Php 1,200,000 (over USD 20,000) to help provide tools, training assistance, and other essential resources for the program’s students.

Present at the signing ceremony were Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Mark Gerald Paner, Social Development Division Manager of Good Neighbors Philippines; Ms. Maria Julia Orcullo, Field Manager of Good Neighbors Philippines; and Ms. Aimee Jill Fernando, Communication Manager of Good Neighbors Philippines. Their presence marked a shared commitment to uplifting Filipino youth through education. This initiative guides Care Leavers, young people aged 18 and above who are exiting sponsorship programs, toward independence by building their practical skills and creating opportunities for meaningful careers. By investing in youth empowerment, the program also contributes to long-term nation-building, one skilled graduate at a time.

From L-R: Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines

Many young Filipinos today are eager to get ahead, but not all have equal access to the resources and opportunities they need to get started. With around 17.5 million Filipinos still living below the poverty line and youth unemployment at 6.85% in 2023, many of those who do find work are limited to low-wage or part-time jobs. They have few means to pursue education or find decent work, held back by financial constraints and less access to skills training or support systems. San Isidro in Rodriguez, Rizal, is a resettlement community home to urban poor migrants who have relocated due to job-seeking opportunities or displacement caused by natural disasters. The area faces a lack of educational opportunities and economic support, leading to high dropout rates among youth. Few students go on to pursue higher education or vocational training. To help address the situation, Good Neighbors created a program called Learn and Grow.

From Community Care to Career Building
Good Neighbors is an international humanitarian aid and development NGO established in South Korea in 1991, operating in nearly 200 communities across 51 countries. Active in the Philippines since 2008, it supports around 9,000 sponsored children across 11 communities nationwide and focuses on child protection, education, and youth empowerment. As part of this mission, Good Neighbors Philippines launched the Learn and Grow vocational training program for Care Leavers, offering hands-on training in refrigeration and air conditioning (RAC) servicing. With the country’s growing tourism industry and rising temperatures driving demand for appliances like air conditioners and refrigerators, and with 4.87 million foreign tourists visiting the Philippines from January to October 2024 alone, the need for refrigeration and air conditioning services continues to grow. Learn and Grow provides youth with practical, in-demand skills that help them secure employment and contribute to stronger, more self-reliant communities.

A Shared Vision: LG and Good Neighbors Empower the Next Generation

Representatives of Good Neighbors International Philippines with executives from LG Electronics Philippines

To expand the reach and impact of the Learn and Grow program, LG is making a meaningful contribution by providing tools, training assistance, and educational materials for the students. A Korean brand globally recognized for its innovations, LG has long been committed to improving everyday life through appliances powered by cutting-edge Korean technology and making after-sales support more accessible through its service centers that offer reliable repairs for air conditioners, refrigerators, and more. This hands-on industry knowledge further reinforces LG’s belief in the value of programs like Learn and Grow, which equip the next generation with livelihood skills.

“Supporting the Learn and Grow program aligns perfectly with LG’s mission of creating a better life for all. We are proud to be part of an initiative that empowers young Filipinos with skills, opens doors to new opportunities, and contributes to nation-building by helping shape a stronger, self-reliant generation. As a brand that provides after-sales services through our service centers, we understand the importance of technical expertise. That’s why we believe in supporting programs like this—where passion meets purpose and training becomes a stepping stone to a better future,” said Mr. Nakhyun Seong, Managing Director of LG Electronics Philippines.

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, expressed his gratitude for LG’s support, saying, “We appreciate LG Philippines for their dedication to building ‘A Better Life for All.’ We truly value the trust and support of LG Electronics, particularly your Customer Service Team, and see this initiative as the beginning of a long-term, strategic partnership between LG and Good Neighbors. Together, we hope to develop more inclusive CSR initiatives that create meaningful and measurable impact for marginalized communities in the Philippines.”

This meaningful partnership reflects the spirit of LG’s Life’s Good campaign. By uplifting young people with the right tools and training, LG is creating more chances for growth where they matter most. It’s not just about giving; it’s about opening doors, building skills, and fueling ambition. Through Learn and Grow, these future professionals are discovering their strengths, gaining practical experience, and stepping into a future full of promise. Discover more at https://www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

Read More

Pop Goes Boom: Manila Lights Up in a K-Pop Dance Frenzy at the LG xboom by will.i.am AI-Powered Sound Party

LG officially unveiled its next-generation xboom speaker lineup - featuring AI Smart Sound and creative direction by global icon will.i.am in a high-energy launch party at Xylo in BGC

LG Electronics turned up the volume on innovation as it unleashed its latest breakthrough in sound with the LG xboom by will.i.am: Pop Goes Boom Launch during a high-energy celebration at Xylo at the Palace. The venue pulsed with K-pop-powered energy, transforming into an immersive dance floor where electrifying performances by Zephanie and NEW:ID brought the crowd, and the speakers to life. Guests also experienced firsthand the features of the LG xboom by will.i.am speakers through interactive product demonstrations that showcased the lineup’s sleek design and intelligent features.

"Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom by will.i.am collection!" announced Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he kicked off the party. He warmly welcomed guests and performers, igniting the energy for an evening filled with powerful beats and immersive sound. Mr. Park emphasized LG’s bold approach to audio innovation: "Tonight, the bass doesn’t just play, it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!"

Mr. Yongwoo Park, LG Philippines Product Director for Media Solutions

Bringing sound to the centerstage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, walked everyone through the features that make the new xboom lineup the ultimate companion for those who live for music and love to move. “We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

The new LG xboom by will.i.am lineup, Stage 301, Bounce, Grab, and Buds, brings bold sound and smart style to every kind of listener. The LG xboom Stage 301 delivers room-filling audio with its 6.5” woofer and dual 2.5” midrange drivers, plus mic controls for easy karaoke fun. The LG xboom Bounce may be compact, but it unleashes a bold sound with dual passive radiators and twin dome tweeters that bring every beat to life. Built for on-the-go playlists, the LG xboom Grab features a 16mm tweeter for crisp sound and a tube-shaped design that’s easy to carry or hang. For those who prefer solo listening, the LG xboom Buds offer detailed, high-clarity audio with graphene-coated drivers, advanced noise cancellation, and three microphones to keep calls clear wherever you are. Leveraging advanced technology, Auracast allows you to easily link multiple xboom AI speakers, creating an expansive and immersive soundstage with just a tap. The LG XBOOM XL Series, XBOOM Go, and XBOOM RN Series speakers also stood proudly on display.

xboom Stage 301

xboom Bounce

xboom Grab

xboom Buds

LG xboom XL series

All eyes turned to the stage as Philippine KPOP Convention Inc., introduced the night’s featured performers, each bringing their own flair to the KPOP Dance Battle stage.

As the first act to hit the stage, Dazz Official had the crowd hyped and moving along with their charisma and explosive energy.

Dazz Official

Excrementum delivered a performance that highlighted their fluid dance style and bold vision of a genderless concept in the dance community.

Excrementum

Kairos, an all-girl powerhouse formed by Na’Be and Meraki, owned the stage with fierce, synchronized choreography, serving unstoppable girl power and proving just how perfectly in sync they are.

Kairos

Principtium, known for their sharp moves and self-produced K-pop covers, amped the crowd with precision and power.

Principtium

Finally, Psycho stormed the stage with wild energy and an all-out performance that got the crowd roaring.

Psycho

The high-energy KPOP Dance Battle was evaluated by a dynamic trio: Mildred Bugay, LG Philippines Product Manager for Audio; AG Constantino, Marketing Communications Manager; and Wilson, member of the country’s rising pop male group, NEW:ID. After an electrifying night filled with jaw-dropping choreography, powerful stage presence, and non-stop crowd-cheering moments, the panel hailed Principtium as the Champion for their standout performance that stole the show. Kairos wowed the judges with their energy and precision to claim 2nd place, while Psycho brought passion to secure 3rd place. To celebrate the creativity, talent, and heart of all the performers, the remaining teams were also awarded an LG xboom Bounce as a special consolation prize.

Principtium

Kairos

Psycho

The crowd got louder as audience members were invited to join the fun and step into the spotlight to show off their moves and bring the xboom energy to life. With guidance from the dance choreographer, they grooved to the catchy rhythm of “Gnarly” by KATSEYE, confidently following each step while bringing their own personality, charm, and playful energy to the stage. Winners were determined by the loudest cheers from a crowd that was genuinely engaged and full of support. They also took home LG xboom by will.i.am products as prizes.

The crowd went into a frenzy as NEW:ID, the rising pop phenomenon, fired up the crowd with their synchronized moves, and powerful stage presence. Performing fan-favorite tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” turning the venue into a dance floor, with fans waving their light sticks and singing along. “As performers, sound is everything when we're performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It's loud, powerful, and every beat just hits hard.”

NEW: ID

Just when the energy peaked, Zephanie, Idol Philippines 2019 Grand Champion, electrified the crowd with her show-stopping performance. Her clear, commanding vocals, amplified by LG xboom AI’s precision tuning and deep, balanced sound, cut through the crowd and pulled everyone in. Performing powerful renditions of and “Problem,” and “Bang Bang” Zephanie showed why she’s one of today’s most promising vocalists.

Zephanie

With LG xboom by will.i.am’s advanced audio tech, every note hit harder, turning a great performance into an unforgettable moment. "On stage or in my daily routine, LG is always by my side. It really helps to have a speaker you can rely on, and the LG xboom by will.i.am speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream."

The night ended on a feel-good finale as DJ Dara took over the rhythm, keeping the energy alive with her signature mix of upbeat K-pop tracks and party dance music.

DJ Dara

This is the future of music. LG made sure everyone felt it, reminding the crowd that Life’s Good when powered by music, technology, and real connection. In collaboration with will.i.am’s forward-thinking creative vision, the LG xboom by will.i.am isn’t just a speaker, it’s a statement. Smart, adaptive, and bold, these speakers fuse cutting-edge technology with deep, immersive sound, designed to move with you and move you. Whether you're at home, on the go, or in the zone, the LG xboom delivers the sound you need, exactly when and where you need it.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

Read More

The Success Story of Express Clean Laundry, Powered by LG Commercial Washing Machines

From one shop to 22 branches nationwide—how reliable machines and smart systems drove business growth and long-term success

Peak seasons demand more than just speed—they require dependable systems, consistent performance, and equipment that delivers every single time. Reliability isn’t just a value–it’s a driving force behind every operation led by Arles Uy Jr., CEO of Express Clean Laundry under AAU Corporation, one of the Philippines’ top direct dealers of LG Commercial Laundry Machines.

With 22 LG Laundry Lounges strategically located across the country, Express Clean showcases operational excellence through branches that serve as live showrooms, service centers, and training hubs. These are located in key cities including San Pedro, Cabuyao, Imus, Sto. Tomas, Poblacion, Lucena, Pasay, San Jose Del Monte, Angeles, Baguio, Vigan, Dagupan, Naga, Legazpi, Puerto Princesa, Cebu, Iloilo, Bacolod, Davao, General Santos, and Butuan, Agusan del Sur. Express Clean empowers aspiring entrepreneurs through expert consultancy, proven business models, and access to top-tier LG equipment. It has been recognized as the “Best Reliable Laundry Business Provider” by the Golden Globe Annual Awards and the “Most Outstanding Laundry Machines Business Provider” by the Sterling Asia Awards. More than a laundry brand, Express Clean is a trusted partner in building profitable, future-ready businesses with LG Commercial Washers at the core.

Express Clean - Rising to the Holiday Rush
Arles recalls one holiday season that tested the limits of their operations. “Since day one, LG Commercial Washers and Dryers have been integral to the success of Express Clean.” One holiday season put this to the test, with a sudden surge of customers crowding their shops and stretching their machine capacity to its limits. “We had a lot of people coming in all at once, lining up for the machines. The demand could’ve caused a lot of delays with older washers, but with LG’s commercial washers, we were able to keep everything moving smoothly.”

That efficiency was made possible by LG’s high-capacity models and proven durability. “The high-capacity models allowed us to handle more loads at once without sacrificing quality. Plus, the machines are so durable and reliable that we didn’t run into any breakdowns, which meant we could keep operations smooth and meet all our customers’ needs on time.” As a result, customers were impressed by how quickly their laundry was done. They left satisfied, and his team was able to make the most of the increased traffic during a critical period.

That level of performance has become the standard at Express Clean, with LG Commercial Laundry Machines helping ensure the business’s daily operations run smoothly. “The reliability and energy efficiency of LG’s commercial washers have completely transformed how we manage daily operations. The machines rarely require maintenance, which allows us to focus on serving customers instead of dealing with equipment issues.” With reduced utility costs and minimal downtime thanks to the machines’ durability, the team can concentrate on delivering fast, consistent, and high-quality service every day.

Trusted by Business Owners, Loved by Customers: Why LG Commercial Washers Stand Out
Customers have taken notice of the superior performance of LG washers, particularly their speed and consistency. “Our customers love the LG washers! They’ve noticed how quickly their laundry gets done without compromising the quality of the wash. It’s faster and more effective than other laundromats they’ve tried, and we’ve seen an increase in repeat business because of it.” Customers appreciate the customized settings that deliver a gentle, precise wash for every fabric type. Quiet operation has also become a welcome feature for those who prefer doing laundry at night, creating a more peaceful experience.

Arles speaks with genuine conviction when talking about LG. “I recommend LG Commercial Washers! They’re reliable, efficient, and incredibly easy to use. They’ve made a big impact on our operations and profitability. That’s why I always say: build your business on a strong foundation with quality equipment like LG.” What drives Arles most is knowing that Express Clean Laundry makes a real difference in people’s daily lives. For him, the most rewarding part of the business is helping make everyday routines easier for customers. Seeing loyal faces return and hearing positive feedback reassures him that their service stands out, and that kind of connection is what keeps the team going.

Shaping Laundry Business Success with LG Commercial Laundry System
Mr. Chang Hee Doh, LG Philippines Product Director for Commercial Washers, expresses his confidence in the brand’s role in supporting local entrepreneurs. “LG Commercial Washers are powered by trusted Korean technology and designed with Smart Solutions that make daily operations easier for entrepreneurs." Known for their energy efficiency, reliability, and durability, these machines are built to support long-term business growth. "We’re committed to transforming laundry days into smoother, smarter routines, freeing up more time for Filipinos to focus on what truly matters. Partnering with Express Clean, as with our other valued laundry partners we proudly support, has given us the opportunity to demonstrate the strength of LG’s Commercial Laundry System in a fast-paced, high-demand environment, showing how it can drive operational efficiency and business growth while upholding service excellence.”

Running a business goes beyond chasing profit, it’s about building a system that works for both the team behind the counter and the customers they serve. Life’s good when operations run smoothly, your staff feel supported, and customers keep coming back because they’re happy with your service. When all of that comes together, the long days feel worth it. There’s real peace of mind in knowing your business is running well and growing steadily.

Start your own success story with LG Commercial Laundry System today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on www.facebook.com/LGCommercialLaundryPH or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

Read More

Celebrating 12 Years of OLED Excellence, LG Showcases “Fragments” by Isaiah Cacnio at the National Museum of Natural History

LG pays homage to the 127th Philippine Independence Day and launches the next generation of OLED and QNED TVs with Affectionate Intelligence, partnering with Isaiah Cacnio for a groundbreaking digital art exhibit that brings the nation’s rich culture, heritage, and biodiversity to life

"What Breaks, Flows" by Isaiah Cacnio, 12000 x 6000 px Digital on six (6) 55" LG OLED C5 AI TVs

LG Philippines brought together art, technology, and heritage at the National Museum of Natural History through a special partnership that exemplifies the beauty and diversity of Philippine geography and identity. The centerpiece of the event was “Fragments”, a solo art exhibition created in collaboration with Isaiah Cacnio, the first digital and motion graphics artist to be featured at the National Museum.

"Stories in Stone" by Isaiah Cacnio, 6480x2160px Digital on three (3) LG 77" OLED AI TVs

"Where Fire Begins" by Isaiah Cacnio, 6000x6000px Digital on four (4) LG OLED C5 AI TVs

This immersive exhibit harnesses cutting-edge LG OLED display technology to reinterpret the Earth’s story, shining a spotlight on the extraordinary geological and ecological richness of the Philippines. From volcanic beginnings to weathered stone and flowing water, the exhibit captures the powerful natural forces that have shaped both the physical landscape and the spirit of the Filipino people.

Digital and motion graphics artist Isaiah Cacnio during the reveal of the "Fragments" solo art exhibit with the LG OLED AI TVs at the National Museum of Natural History

Running for an entire month, the exhibit invites visitors to the Ayala Reception Hall on the second floor of the National Museum of Natural History to explore the nation's rich biological history through three captivating digital pieces: “Where Fire Begins,” “Stories in Stone,” and “What Breaks, Flows”, all brought to life by LG OLED AI TVs. These works seamlessly blend art, science, and emotion to reflect the Philippines' geological and cultural evolution. As Cacnio explains, “Even in fracture, there is flow. Even in separation, there is connection.” His work reminds us that, just as nature molds the Earth, shared history and resilience continue to shape our identity as a people.

"Fragments" exhibit brought to life by LG OLED AI TVs at the Ayala Reception Hall of the National Museum of Natural History

Cacnio also reflects on his milestone, saying, “It’s a great honor to be one of the few artists to use LG OLED for art, joining global artists like Refik Anadol, Steve Harrington, and many others.” Through LGOLEDArt.com, LG continues to support digital creators worldwide by offering OLED as a canvas for artistic expression, ushering in a new era of immersive media art. “New media and digital art are growing internationally, and I’m proud to be the first artist from the Philippines to take part in this movement,” he adds.

LG StanbyME

Following the unveiling of these innovative digital art pieces, LG reaffirmed its steady commitment to the preservation and celebration of Filipino culture through a donation of over ₱500,000 worth of display technology, ranging from TVs, including LG StanbyME units, and monitors, to the National Museum of Natural History. With the installation of LG’s latest displays, the museum now offers a more immersive and dynamic way for visitors to engage with its galleries, blending cutting-edge technology with the Philippines’ vibrant culture and natural history.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III and LG Philippines Managing Director Mr. Nakhyun Seong

From its initial donation at the museum’s opening in 2018 to recent support for the National Museum of Fine Arts, and now to its latest donation to the National Museum of Natural History, LG hopes to continue enriching communities by blending technology, education, and cultural appreciation. This latest effort reflects LG’s dedication to honoring the past while embracing the future, marking a milestone as the world’s No. 1 OLED TV brand for 12 consecutive years.

LG Philippines Managing Director, Mr. Nakhyun Seong shares his welcome remarks

Mr. Nakhyun Seong, Managing Director of LG Philippines, emphasized the significance of the celebration and the strong partnership between LG and the National Museum of the Philippines. He reflected on the meaningfulness of marking the 127th anniversary of Philippine Independence at the National Museum of Natural History, surrounded by the country’s rich biodiversity.

Highlighting the creative collaboration, Mr. Seong shared, “That spirit comes alive in our partnership with the very talented and young motion graphics artist, Mr. Isaiah Cacnio, whose art beautifully bridges nature, technology, art, and geology, bringing the natural world to life through digital creativity.”

Connecting the donation to LG’s milestone, he stated, “Today, we celebrate 12 years of LG as the world’s No. 1 OLED TV brand, a milestone built on innovation, passion, and trust. As a world-leading Korean brand, LG will continue to help make Filipino lives better—blending global technology with local culture, championing nation-building, and helping preserve the Philippines’ rich natural heritage and biodiversity.”

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park shares his insights on Affectionate Technology

LG’s Product Director for Media Solutions, Mr. Yongwoo Park, explained the brand’s philosophy behind its Smart Life Solutions, introducing LG’s vision of Affectionate Intelligence—AI that adapts thoughtfully and personally to human needs. “We don’t just build smart TVs. We build experiences that are warm, personal, and intuitive,” he said, noting how LG’s AI-powered OLED TVs transform everyday life into something more effortless and meaningful.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III, expresses appreciation for LG Philippines' meaningful donation

Director-General Jeremy Barns, CESO III of the National Museum of the Philippines, expressed deep appreciation for LG Philippines’ generous donation. He called the partnership “yet another milestone in a long-standing collaboration that has allowed us to push the boundaries of what a museum can be in the 21st century.”

LG UHD TV at the Ayala Reception Hall of the National Museum of Natural History

Barns emphasized the evolving role of museums in today’s fast-paced technological landscape, stating, “We are increasingly expected to be dynamic, engaging, and responsive, places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations.” He added that the donation enables the National Museum “to do more and do better in bringing our Filipino heritage, our Filipino stories, to life.”

LG TVs seamlessly integrated into the galleries of the National Museum of Natural History, enhancing exhibit experience

He also noted that these new technologies will transform the visitor experience across the museum’s network, shifting from static displays to immersive storytelling and from passive learning to active exploration. “At the core of our work here at the National Museum is the desire to connect—to bring people closer to their heritage, to foster understanding, and of course, to inspire curiosity,” Barns said. “When thoughtfully integrated, technology becomes an instrument through which these goals can be achieved more effectively and with greater reach. We are grateful to LG Philippines not only for the material support but for sharing in our belief that innovation must serve education, access, and cultural preservation. Your partnership with us affirms that the museum experience is continually enhanced and enriched by the tools and technologies of our time.” The donation will expand the museum’s ability to deliver public programs that are more inclusive, engaging, and meaningful to a broader audience.

During the program, LG Philippines Product Manager for TV, Natasha Morano, and LG Philippines Marketing Communications Manager, AG Constantino, introduced the innovative features of the new LG AI TVs. Natasha highlighted the AI Magic Remote’s voice-responsive technology, explaining how users are greeted with a personalized welcome message and that the TV recognizes individual voices, eliminating the need to manually switch profiles. AG emphasized customization, noting users can rearrange apps for a fully personalized home screen with tailored content recommendations.

LG Philippines Product Manager for TV, Ms. Natasha Morano, presents the latest lineup and features of the Next Generation LG AI TVs

LG Philippines Marketing Communications Manager, AG Constantino, presents the exciting features of the Next Generation LG AI TVs

Together, they showcased how LG OLED and QNED TVs deliver more than stunning visuals—“Every frame tells a story, every color sings, and every moment comes alive, bringing the future of entertainment into your home.”

(Front L-R): National Museum of the Philippines Deputy Director-General for Museums, Mr. Jorell Legaspi; National Museum Director-General Mr. Jeremy Barns, CESO III; LG Philippines Managing Director, Mr. Nakhyun Seong; Motion Graphics Artist Isaiah Cacnio; LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park
(Back L-R): Celebrity and host, Robi Domingo; Professional basketball player and Batang Gilas coach, LA Tenorio; LG Philippines Product Manager for TV, Ms. Natasha Morano; Actress and filmmaker, Bela Padilla; Athele, Mika Reyes; LG Philippines Marketing Communications Manager, AG Constantino

Robi Domingo with "What Breaks, Flows" by Isaiah Cacnio on LG 55" OLED C5 AI TVs

TV host and an avid LG user Robi Domingo revealed how the new LG OLED G5 has enhanced his home experience. “At home, my LG OLED G5 TV has been with me through binge-watching weekends and bonding moments with my wife. The AI Picture Pro is amazing, it makes every frame sharp and bright,” he shared. Powered by AI Super Upscaling, Object Enhancer, and Dynamic Tone Mapping, AI Picture Pro brings out stunning clarity and lifelike detail in every scene, making each viewing experience feel more immersive than ever.

Bela Padilla with "Where Fire Begins" by Isaiah Cacnio on LG 65" OLED C5 AI TVs

Actress and filmmaker Bela Padilla highlighted the LG OLED C5’s immersive display technology, saying, “I play Hogwarts Legacy, Little Big Planet, and God of War, and the graphics let me see every detail and texture with smooth, lag-free gameplay. With Perfect Color technology, you get 100% Color Volume and Color Fidelity.” For gamers like Bela, the LG OLED C5 delivers a serious competitive edge with G-Sync compatibility, 144Hz Variable Refresh Rate (VRR), ultra-fast 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification—ensuring smooth, blur-free visuals perfect for high-performance gaming.

Mika Reyes with "Stories in Stone" by Isaiah Cacnio on LG 77" OLED G5 AI TVs

Volleyball star and content creator Mika Reyes spoke of the convenience of the LG OLED B5’s AI Magic Remote and lauded its ‘Multi View’ feature, which allows simultaneous streaming and multitasking on the big screen.

LA Tenorio with the LG 100" QNED TV

Professional basketball player and Team Philippines Gilas Youth coach LA Tenorio shared how the LG QNED TV has become an essential tool during his strategic game review sessions. "Watching the replays on the big 100-inch screen, it really helps when I’m reviewing even the smallest movements or gaps in defense. The clarity and motion smoothness make it feel like you’re right there on the court," he shared. "With the 120Hz refresh rate, every fast play, every quick pass is so smooth and clear. It’s perfect for someone like me who needs to study the game closely."

LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, highlights the message of "Life's Good" and optimism

Closing the program, LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, emphasized the significance of the donation and LG’s mission. “By integrating LG OLED TVs, where cutting-edge technology meets timeless artistry, we create immersive experiences that connect people to our nation’s cultural treasures. With LG, you’re connected to a world of vibrant colors, positivity, and optimism.”

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

Read More