DITO executives held a press conference to elaborate on their sponsorship of the Palarong Pambansa, engaging with the local Cebu media. The event highlighted DITO's commitment to supporting youth athletes and promoting sports development in the region.
Champion of Youth Development and Sports Excellence in the Philippines
Evelyn Jimenez, DITO Chief Revenue Officer for Consumer, emphasized the deeper mission behind DITO’s involvement. “DITO Telecommunity is more than just a telco provider. Aside from the next-generation technology and value-for-money products that we offer our customers, part of our core mission is empowering Filipino communities,” Jimenez explained. “Our collaboration with the Department of Education (DepEd) for this year’s Palarong Pambansa strengthens DITO’s standing as a champion of youth development and sports excellence in the Philippines.”
Champion of Youth Development and Sports Excellence in the Philippines
Evelyn Jimenez, DITO Chief Revenue Officer for Consumer, emphasized the deeper mission behind DITO’s involvement. “DITO Telecommunity is more than just a telco provider. Aside from the next-generation technology and value-for-money products that we offer our customers, part of our core mission is empowering Filipino communities,” Jimenez explained. “Our collaboration with the Department of Education (DepEd) for this year’s Palarong Pambansa strengthens DITO’s standing as a champion of youth development and sports excellence in the Philippines.”
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| DITO Telecommunity Chief Revenue Officer-Consumer Evelyn Jimenez |
Retired Major General Rodolfo “Genboy” Santiago, DITO Chief Technology Officer, shared insights on how DITO is enhancing the Palarong Pambansa experience with cutting-edge technology “To further elevate the experience of our athletes this year, I am also happy to share that DITO powered the various headquarters and gaming venues with our high-speed 5G connectivity,” Santiago announced. “Our strength lies in our standalone 5G technology that brings forth greater capacity, wider coverage, and internet connection speeds that are 20 times faster than 4G.”
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| DITO Telecommunity Chief Technology Officer Ret. Maj. Gen. Genboy Santiago |
Santiago highlighted the progress and future plans for DITO’s network expansion. “We started the year with more than 7,000 cell sites covering over 830 cities. Our network currently has 84 percent coverage, and we are on track to target around 87 percent network coverage before the year ends,” he mentioned. In addition, DITO has provided 19,000 SIM cards, deployed cell sites on wheels, and ensured the provision of Wi-Fi in billeting areas and headquarters.
Honoring the values of sportsmanship and national pride
Carla Rodriguez, DITO Telecommunity Regional Sales Director for Visayas, highlighted the importance of this partnership. “We are humbled and thrilled to share with all of you that DITO is proudly serving as the co-presenter for this year’s Palarong Pambansa. This event holds a special place in our hearts as it celebrates the spirit of youth, sportsmanship, and national pride,” Rodriguez stated. “Partnering in such a prestigious event aligns perfectly with our mission to support and uplift communities across the country.”
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| DITO Telecommunity Regional Sales Manager Carla Rodriguez |
The meaning of ’Galing DITO’
During the event, Jasper Evangelista, DITO Brand and Marketing Director, emphasized the significance of the phrase “Galing DITO” and how it’s tied to Palarong Pambansa. He explained that “Galing DITO” has three meanings. The first meaning is “GA-ling,” which means originating from here; the second, “ga-LING,” highlights talent that is proudly Filipino-made and homegrown; and the third reflects “Galing DITO,” showcasing the outstanding quality of DITO’s products and services. Evangelista noted, “Once they try the products and services, mapapasabi sila ng, ‘ang galing!’” |
| DITO Telecommunity Brand and Marketing Director Jasper Evangelista |
As DITO continues to grow and innovate, its collaboration with Palarong Pambansa 2024 is a testament to its unwavering commitment to uplifting Filipino communities and showcasing the “Galing ng Pilipino.” The partnership is set to make this year’s Palarong Pambansa an unforgettable celebration of Filipino talent, diversity, and national pride.
For more information and updates, check out @DITOphofficial on Facebook and Instagram or visit https://dito.ph/.
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