January 12, 2022

The Matrix Resurrections takes over EDSA

Major billboards along EDSA flashed “Return to the Source” and “Follow the White Rabbit” and iconic green digital rain for a literal Matrix takeover. This “roadblock” activation is in celebration of “The Matrix Resurrections” which opens in Philippines today.

The EDSA billboards that participated in the “roadblock” are strategically located in Magallanes, Boni, Guadalupe Bridge, Shrine (Ortigas) and Cubao.

Check out the The Matrix - EDSA Takeover vignette below.

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