November 1, 2021

Share A Toy at The SM Store

SM shoppers can play Santa this Christmas with their Share-A-Toy project happening from November 1-December 31, 2021. Give cheer to less fortunate children by purchasing from Toy Kingdom's adorable stuffed Teddy bears, books, play sets or educational toy sets. You can also buy these in Share-A-Toy booths in SM Supermalls nationwide. You can also donate bought or pre-loved items to the booths for the benefit of SM Foundation beneficiaries.

Shoppers can also be entitled to a P100 discount coupon for every item donated which can be redeemed on a minimum single-receipt purchase worth P1000.

These toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organization within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio civic and government organizations, and NGOs in a simple turnover ceremony that can be also be done online.

Through the Share A Toy campaign under the SM Share Movement, The SM Store and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart as a way of bringing smiles to children and sharing the happiness and hope to them even amid pandemic. Other SM Store also campaigns like Donate a Book and Share a Gift have received overwhelming support from customers.

Share A Toy purchases and donations are also valid in-store and Call To Deliver transactions. For more updates about the SM Share Movement and ways on how you could donate, visit  and follow its social media pages @thesmstore on Facebook, Instagram and Twitter.

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