BARO'T SAYA TUWA AT LIGAYA - Edgar San Diego holds first solo exhibit at Mega Fashion Hall

The pandemic pushed our artists to do further and Edgar San Diego is one of them. His story during the pandemic inspired him to create more and now he's sharing it with the world with his first-ever solo exhibit titled, "Baro't Saya, Tuwa at Ligaya" happening from October 9-15 at the SM Megamall Mega Fashion Hall.

The theme of the exhibit is a ‘Tribute of Joy to the Filipina and her Traditional Dress amidst the Pandemic.’

Edgar’s love for the beautiful Filipina, traditions, costumes, and production design is evident on his paintings, keeping in mind that the colors are bright and the subjects are happy in creating positive vibes which we need most in this pandemic. He chose to deal with beautiful characters in their colorful costumes and nostalgic scenarios.

 

 

Edgar always take inspiration from classic masters like Christian Dior, Balenciaga, YSL, Inno Sotto and Joe Salazar. In the visual arts, he admires Gustav Klimt, Vincent Van Gogh, Edgar Degas, Diego Rivera, Claude Monet, Fernando Amorsolo, and Carlos Botong Francisco.

For his women of style and substance, Edgar’s inspiration comes from Frida Kahlo, Tamara de Lempicka, Betsty Westerndorp, among others.

He is a painter before becoming a fashion designer, he used to hand-paint on formal clothes for established designers during his UST Fine Arts days. He was also a display-window artist at the Plaza Fashion Mart where he had a chance to meet fashion directors, models and more designers whom he we will eventually work with after college.

In 1981, he was invited and became the youngest pioneer of the Fashion Designers Association of the Philippines where he eventually served as president for 4 terms.

Edgar’s citations and awards includes:

• “Haute Couture Designer of the Year” in the Manila Fashion Designers Awards in 1989.
• “Grand Prix Best Costume Award” in Carnival in Rio in Manila, which brought him to Rio de Janeiro, Brazil 1990
• 5-time winner in the Annual Flores de Mayo at The Manila Hotel.
• Philippine representative to the 1989 Asean Fashion Connections in Singapore
• Awarded as one of the Outstanding Alumni of UST College of Fine Arts and Don Bosco Technical Institue

As a costume designer, Edgar’s credits include Repertory Philippines’ “The Wizard of Oz”, “The Man of La Mancha”, “M Butterfly”, “Aladdin”, “The Sound of Music”, etc.; Trumpets’ “The Lion, the Witch and the Wardrobe”, and “Little Mermaid” and New Port theater’s “ Priscilla, Queen of the Desert”.

He also made cinematic costumes for Star Cinema’s “Sarah ang Munting Princesa” and “Ceddie”.

Edgar has also successfully promoted fashion and culture through fashion shows with Filipino communities in New York, New Jersey, California, Florida, Atlanta, Missouri, Chicago, Guam, Honolulu, and London.

His solo gala fashion shows were also presented in Manila, Honolulu, Jakarta and Melbourne.

BARO’T SAYA TUWA AT Ligaya is co-presented by SM Appliance Center, TCL, Amelia's Garden, Artistshop, BERINGER Wines, Doltz Pilar, Flyace Corporation, Gari P. Palmani.

The production team of the exhibit are as follows: Dan Pablo (videographer), Jun Lopez (curator), Willie de Vera (photographer), Toots Tolentino (publicist) and Barbara San Diego (muse).

A percentage of the sales will be donated to Special Services of Jose Reyes Medical Center through Mr. Rheez Chua.

For further details, please check Facebook: Edgar San Diego Fashion & Arts.