DITO Telecommunity supports Palarong Pambansa 2024: Championing Filipino Talent and Excellence

DITO Telecommunity is proud to co-present this year’s Palarong Pambansa, showcasing its commitment to supporting youth development, sports excellence, and national pride. Happening from July 11-16, 2024 in Cebu City, this partnership marks a significant milestone for DITO, emphasizing its dedication to empowering Filipino communities through technology and connectivity.

DITO executives held a press conference to elaborate on their sponsorship of the Palarong Pambansa, engaging with the local Cebu media. The event highlighted DITO's commitment to supporting youth athletes and promoting sports development in the region.

Champion of Youth Development and Sports Excellence in the Philippines
Evelyn Jimenez, DITO Chief Revenue Officer for Consumer, emphasized the deeper mission behind DITO’s involvement. “DITO Telecommunity is more than just a telco provider. Aside from the next-generation technology and value-for-money products that we offer our customers, part of our core mission is empowering Filipino communities,” Jimenez explained. “Our collaboration with the Department of Education (DepEd) for this year’s Palarong Pambansa strengthens DITO’s standing as a champion of youth development and sports excellence in the Philippines.”

DITO Telecommunity Chief Revenue Officer-Consumer Evelyn Jimenez

Improving the event with high-tech solutions

Retired Major General Rodolfo “Genboy” Santiago, DITO Chief Technology Officer, shared insights on how DITO is enhancing the Palarong Pambansa experience with cutting-edge technology “To further elevate the experience of our athletes this year, I am also happy to share that DITO powered the various headquarters and gaming venues with our high-speed 5G connectivity,” Santiago announced. “Our strength lies in our standalone 5G technology that brings forth greater capacity, wider coverage, and internet connection speeds that are 20 times faster than 4G.”

DITO Telecommunity Chief Technology Officer Ret. Maj. Gen. Genboy Santiago

Santiago highlighted the progress and future plans for DITO’s network expansion. “We started the year with more than 7,000 cell sites covering over 830 cities. Our network currently has 84 percent coverage, and we are on track to target around 87 percent network coverage before the year ends,” he mentioned. In addition, DITO has provided 19,000 SIM cards, deployed cell sites on wheels, and ensured the provision of Wi-Fi in billeting areas and headquarters.

Honoring the values of sportsmanship and national pride
Carla Rodriguez, DITO Telecommunity Regional Sales Director for Visayas, highlighted the importance of this partnership. “We are humbled and thrilled to share with all of you that DITO is proudly serving as the co-presenter for this year’s Palarong Pambansa. This event holds a special place in our hearts as it celebrates the spirit of youth, sportsmanship, and national pride,” Rodriguez stated. “Partnering in such a prestigious event aligns perfectly with our mission to support and uplift communities across the country.”

DITO Telecommunity Regional Sales Manager Carla Rodriguez

The meaning of ’Galing DITO’

During the event, Jasper Evangelista, DITO Brand and Marketing Director, emphasized the significance of the phrase “Galing DITO” and how it’s tied to Palarong Pambansa. He explained that “Galing DITO” has three meanings. The first meaning is “GA-ling,” which means originating from here; the second, “ga-LING,” highlights talent that is proudly Filipino-made and homegrown; and the third reflects “Galing DITO,” showcasing the outstanding quality of DITO’s products and services. Evangelista noted, “Once they try the products and services, mapapasabi sila ng, ‘ang galing!’”

DITO Telecommunity Brand and Marketing Director Jasper Evangelista

As DITO continues to grow and innovate, its collaboration with Palarong Pambansa 2024 is a testament to its unwavering commitment to uplifting Filipino communities and showcasing the “Galing ng Pilipino.” The partnership is set to make this year’s Palarong Pambansa an unforgettable celebration of Filipino talent, diversity, and national pride.

For more information and updates, check out @DITOphofficial on Facebook and Instagram or visit https://dito.ph/.

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DITO Celebrates “Galing” ng Pilipino at the Palarong Pambansa 2024

Pilipino, ipakita mo ang Galing DITO! DITO champions homegrown athletes in the biggest sports event of the year in Cebu City.

DITO Telecommunity renews its commitment to weaving stronger telecommunities and championing Filipino talents across the country as a proud co-presenter of Palarong Pambansa 2024, the largest sporting event in the country. In partnership with the Department of Education (DepEd) and the local government of Cebu City, DITO supports and celebrates the galing of young athletes as they go all out and compete in various sporting events.

The Palarong Pambansa has gathered young Filipino athletes across the Philippines since 1948. This year’s competition will involve the participation of 12,000 athletes, coaches, and officials in 22 regular sports, one demonstration sport, and four Para Games. Several “firsts” will also mark the historic event, including the addition of dance sports as a regular sport and the inaugural participation of athletes from the National Academy of Sports and the Philippine Schools Overseas. The games, slated to run from July 11 to 15, 2024, will be held in Cebu City.

A celebration of galing, determination, and diversity
The Palarong Pambansa has long been a proving ground for the skills, determination, and sportsmanship of young athletes. This year’s theme “Beyond Sports” boosts the holistic development of the athletes in sport and education, while helping strengthen the bond among athletes, their families, and peers – an endeavor that DITO fully supports.

“We at DITO are always committed to help build a stronger, progressive nation,” said Evelyn Jimenez, Chief Revenue Officer for Consumer Business. “Aligned with the principles behind our GalingDITO campaign, we want to recognize undiscovered talents, champion diversity, and empower more Filipinos to showcase their “Galing.” The Philippines is home to rich natural resources, cultural heritage, and homegrown talents; hence, we aim to put the spotlight on Filipino talent and excellence, especially in this gathering of tremendously talented and spirited young athletes from every corner of the Philippines.” Jimenez added.

More than the gold awaiting victors at the podium, DITO sees the coming together of hearts and talents as the bigger goal of events of this magnitude. “The talent and perseverance of every young Filipino athlete contribute to their personal achievements, but collectively, they will help shape an empowering narrative of unity that will positively influence our nation,” added Ms. Jimenez.

As a co-presenter of Palarong Pambansa 2024, DITO will join DepEd, the Cebu City community and its officials, the athletes, their families, coaches, and trainers in the Opening Ceremony on July 9, 2024 at the Cebu City Sports Center.

Exciting activities and exclusive freebies also await event attendees at the GalingDITO Booths. As a ramp-up to the Palarong Pambansa 2024, highly sought-after Pinoy pop boy group ALAMAT, who are GalingDITO Ambassadors, will also have a fan meet on July 7, 2024 at SM City Cebu.

“We’re so happy and honored to be here and take part in this year’s Palarong Pambansa. These activities aim to get DITOzens and Cebuanos into the spirit of the games and spread the celebration of Filipino talent and excellence that our GalingDITO platform fully supports,” Jimenez concluded.

For more information and updates, check out @DITOphofficial on Facebook and Instagram or visit https://dito.ph/.

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