LG’s Commitment to Innovation is Recognized with Numerous Awards at CES 2024

LG Continues Long-Standing History of Honors at World’s Preeminent Consumer Technology Show With More Than 200 Awards & Accolades

At this year’s CES®, LG Electronics (LG) was honored with more than 200 awards and recognitions for a wide range of innovations and technologies across the home appliance, home entertainment and B2B categories.

The LG SIGNATURE OLED T – the world’s first 4K wireless transparent TV – led the way with countless honors as the Best TV or Best in Show from a wide range of press outlets.

With LG’s reputation as the global leader in OLED technology – the company continues to assert its dominance at CES, taking home the industry’s top awards and honors for its latest OLED TV lineup including the aforementioned LG SIGNATURE OLED T and the LG OLED evo M4, G4 and C4 TVs. Utilizing the wireless technology introduced in last year’s M3 TV, LG’s 77-inch LG SIGNATURE OLED T is considered the next step in the evolution of OLED TV technology and was honored by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, Forbes, The Verge, Wirecutter, PCMag and Mashable.

LG OLED T

The LG OLED evo series featuring a new 144Hz refresh rate and LG’s Alpha 11 AI processor was also applauded by CNET, TechRadar Pro, PCGamer and BGR. Additionally, Digital Trends highlighted the LG UltraGear OLED gaming monitor 32GS95UE in its lineup of best monitors seen at CES 2024 noting its one-of-a-kind ability to toggle between 4K at 240Hz and FHD at 480Hz with the press of a button.

LG also garnered accolades from top publications such as USA Today and Tom’s Guide for its new LG Wash Combo™ All-In-One with Heatpump™ Technology. Marking LG’s commitment to a greener world – the new Wash Combo uses 60 percent less energy than a vented model.1 The cutting-edge home appliance was widely recognized for its compact ventless design and ability to complete a wash-and-dry cycle in under two hours.

Named as a winner of Reviewed’s Accessibility Awards for CES 2024 – LG’s Universal UP Kit – a collection of innovative home appliance accessories and add-ons embracing universal design has been crafted to enhance usability for individuals facing physical challenges. It was also recognized in Apartment Therapy’s Best Home Design Products from CES 2024.

From the Consumer Technology Association’s (CTA) CES Innovation Award program alone, LG won 34 CES Innovation Awards including two Best of Innovation Awards given to the LG 4K Transparent OLED T and the 83-inch 4K OLED Zero Connect TV (M4).

Highlights from LG’s over 200 awards and recognitions earned at CES 2024 include:

LG SIGNATURE OLED T (77-inch)
· CNET: Best TVs of CES 2024
· Digital Trends: Top Tech of CES 2024 Awards
· PCMag: The Biggest (and Coolest) TVs at CES 2024
· Engadget: Best of CES 2024
· Reviewed: The Reviewed Awards: CES 2024 – Home Theater
· TechRadar: Best Gadgets of CES 2024 – Best TV
· The New York Times: Wirecutter: Best of CES 2024
· Tom’s Guide: Best of CES 2024 Awards – Best Design
· The Verge: The Verge Awards at CES 2024 – Best in Show
· CNN Underscored: Best of CES 2024 – Best TV
· NBC News: Best of CES 2024
· Fox News: Top 10 Tech of CES 2024
· The Hollywood Reporter: Best of CES 2024 – Best OLED TV
· Variety: Best of CES 2024 – Best 4k TV
· Popular Science: Best New Gadgets and Tech from CES 2024
· Rolling Stone: Best of CES 2024

LG OLED TVs (M4, G4, C4 and B4)
· Tom’s Guide: Best TVs of CES 2024 – LG OLED evo G4
· Reviewed: The Reviewed Awards: CES 2024 – LG OLED evo G4
· TechRadar Pro: 2024 Pick Awards – LG OLED evo M4
· Tech Advisor: Best of CES 2024 – LG OLED B4
· Gear Patrol: Coolest TVs and Monitors Revealed at CES 2024 – LG OLED evo G4, C4, and OLED B4

LG QNED TVs
· Tom’s Guide: Best TVs of CES 2024 – LG 98 inch QNED TV
· Residential tech today : CES 2024 Reflections and Superlatives- LG 98 inch QNED TV

LG gram Pro Laptops
· Digital Trends: Best and Most Exciting Laptops at CES 2024 – LG gram Pro
· Inverse: Best Laptops Announced at CES 2024 – LG gram Pro 2-in-1
· Laptop Mag: Best of CES 2024 – Best 2-in-1: LG gram Pro 2-in-1
· Live Science: CES 2024: Best Laptops for Coding & Programmers – LG gram Pro 2-in-1

LG CineBeam Qube Projector
· PCMag: Best of CES 2024 – Best Projector
· WIRED: Best of CES 2024 – Best Home Theater
· Gizmodo: Best, Coolest, and Weirdest Gadgets at CES 2024
· Yanko Design: Best of CES 2024

LG UltraGear OLED Gaming Monitor
· Digital Trends: Best Monitors of CES 2024
· Inverse: Most Eye-Popping Gaming Monitors from CES 2024
· The Shortcut: The Shortcut CES 2024 Awards
· Windows Central: Best of CES 2024 – Best Gaming

LG Wash Combo™ All-In-One with Heatpump™ Technology
· Reviewed: The Reviewed Awards: CES 2024
· Tom’s Guide: Best Smart Home Gadgets of CES 2024 – Best Smart Appliance
· Tom’s Guide: Best of CES 2024 – Best Home Appliance
· Good Housekeeping: Coolest Gadgets at CES 2024

LG Smart Home AI Agent
· Reviewed: CES 2024 – Top 9 New Gadgets You Need To See
· Mashable: The Best of CES 2024
· The Washington Post: The Best (and Strangest) Tech We Found at CES 2024
· T3: Best of CES 2024 Awards – T3’s Top Tech from This Year’s Show

For more information on LG’s CES 2024 awards and honors and additional information about LG’s products announced at CES, please visit LG Newsroom.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Unveils 'MyView' 4K Smart Monitor at CES 2024

Presenting Impressive Image Quality, Access to Entertainment and Productivity Apps via webOS even without having to connect to a PC

LG Electronics’ (LG) new lineup of ‘LG MyView’ smart monitors will be revealed at CES 2024. Designed for productivity and entertainment, each monitor comes with the acclaimed webOS platform and offers a variety of user-friendly features and connectivity options. The LG MyView branding, which is making its debut in 2024, communicates the personalized user experience delivered by the company’s premium smart monitors.

LG MyView smart monitors enable users to stream movies, series and sports, listen to music and work remotely without having to connect to a PC. The new-for-2024 models – including the CES Innovation Award-winning 32SR85U – are equipped with LG IPS 4K displays that provide impressive picture quality. Thanks to webOS, LG’s latest smart monitors boast an intuitive interface, a tailored user experience and a world of apps to choose from. To suit different tastes, some LG MyView models are available in a variety of colors, including essence white, mild beige, cotton pink and cotton green.1

Adopting 31.5-inch, 4K (3,840 x 2,160) IPS panels, the new LG MyView displays (models 32SR85U, 32SR83U and 32SR70U) raise the bar for picture quality in the smart monitor category. The displays feature a slim form factor with a 3-side virtually borderless design to enhance the viewing experience and save space. The 32SR85U and 32SR83U come with an adjustable stand featuring a circular cutout, while the 32SR70U has a low-profile base for a compact and stylish appearance. The 32SR85U has been honored with a CES 2024 Innovation Award, a 2023 Red Dot Design Award and a 2023 iF Design Award.

With webOS 23 onboard, LG MyView supports remote work and home entertainment, offering access to a vast and growing catalog of popular streaming services, productivity programs like Microsoft 365 and Google Calendar and compatibility with AirPlay 2 and Miracast for wireless screen mirroring.2 Built-in Wi-Fi and Bluetooth offer connection to the Internet and compatible peripherals. The 32SR85U can be paired with a detachable Full-HD (1,920 x 1,080) webcam3 ideal for video conferencing and interactive applications.

YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company, emphasized, “LG MyView smart monitors deliver excellent picture quality, the convenience of webOS and wireless connectivity, a sleek design and much more. Our personalized lifestyle monitors can meet each customer’s individual needs, providing them with an elevated user experience whether they’re watching, working or working out.”

The latest LG MyView Smart Monitor models will be on display at the LG booth at CES 2024 in Las Vegas from January 9-12.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

1 Available options may vary by model and country.
2 Productivity programs require a subscription. 3 Sold separately.

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LG’S Newest 4K Lifestyle Projector Doubles as a Stylish Objet

Boasting Premium Picture Quality with Outstanding Color and Contrast, LG CineBeam Qube 4K Transforms Almost Any Indoor Spaces into Cinemas

LG Electronics (LG) is introducing its latest lifestyle projector, the unique LG CineBeam Qube (model HU710PB). The new 4K model can quickly transform an indoor space into a movie theater and features a compact and light design with a convenient 360-degree rotatable handle. LG’s projection solution also serves as a stylish interior accessory, its eye-catching minimalist aesthetic adding a touch of modern sophistication to the room.

Although one of the smallest projectors available, LG CineBeam Qube is a powerful performer, capable of projecting 4K UHD (3,840 x 2,160) resolution images measuring up to 120 inches. Equipped with an RGB laser light source and LG’s cutting-edge image refining technologies, the new model delivers exceptionally clear, sharp pictures boasting a 450,000:1 contrast ratio and 154 percent coverage of the DCI-P3 color gamut.

The color accuracy of the CineBeam Qube means movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene. Additionally, LG’s premium 4K projector comes with Auto Screen Adjustment, which has an auto-focus feature that automatically optimizes image placement and size for a superb viewing experience, every time.

Running on the LG webOS 6.0, the CineBeam Qube provides intuitive control and easy access to a diverse selection of streaming services, such as Netflix, Disney+, Prime Video and YouTube.* When not in use for content consumption, users can turn on the projector’s image-mapping function and enjoy captivating digital images that enhance the ambiance of their space.

“Great for spaces large and small, LG CineBeam Qube is a unique lifestyle projector possessing all the qualities consumers look for when choosing a new projection solution,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG’s upgraded projector lineup offers a range of lifestyle-enriching devices that present outstanding spatial integration and versatility as well as immersive, cinematic viewing experiences.”

Visitors can experience LG CineBeam Qube alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.
* Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country.

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LG Introduces QNED TVs with Enhanced Picture Quality and Extensive Screen Choices

Powered by the α8 AI Processor, LG’s Latest QNED TVs Elevate the Home Entertainment Experience with Lifelike Picture Quality on Ultra-Large Screens

LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalization features and sophisticated design.

Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the α8 AI Processor, improving upon its predecessor with an 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance, and a processing speed that is 1.6 times faster.

Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects, and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning.

In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV's speakers, resulting in a mesmerizing 3D sound experience.

Featuring LG’s Quantum Dot and NanoCell color technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced color reproduction, the authentic colors of QNED TVs heighten the visual depth for a more immersive and three-dimensional home entertainment experience.

Achieving realistic contrast, LG QNED Mini LED TVs utilize Precision Dimming technology to improve gradations and accurate backlight control, and LG QNED TVs feature local dimming technology for vivid contrast and exceptional brightness.

The LG QNED Mini LED TV QNED90 model features Million Grey Scale that differentiates between shades of gray and represents gradation with a 20-bit accuracy, providing immensely vibrant contrast.

Boasting a sleek and sophisticated design with a slim profile of only 29mm, LG 2024 QNED TVs, including the QNED85 and QNED 80 models, blend into any space and add a premium touch to the household. The TVs can also be mounted on the wall, providing greater flexibility for furniture and appliance arrangement.

LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program, LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This incredible offer extends to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will come to additional models in the QNED TV lineup and more regions worldwide soon.

By utilizing the latest LG webOS smart TV platform, users can create individual profiles to tailor the experience to their preferences. The TVs can differentiate between voices based on the user profiles and offer personalized recommendations by interpreting patterns from their comprehensive usage history.

Furthermore, the main home UI screen of the newest version of webOS features Dynamic Q Card for fast, effortless access to its services, with customized organization into groups, such as Home Office, Home Hub, Sports and Games. To enjoy users’ favorite digital media, LG 2024 QNED TVs also support Apple AirPlay and Chromecast for enhanced convenience in connectivity and compatibility with mobile devices.

Enhancing the user experience for individuals with diverse abilities, LG 2024 QNED TVs supplies an array of accessibility features including dedicated menu settings, sign language avatars, remote control tutorials, and guides for quick problem resolution.

LG's 2024 QNED TV lineup caters to customers' diverse needs and preferences with a broad range of screen sizes, led by the ultra-large 98-inch blockbuster, a truly massive screen that will fully immerse viewers with its magnitude. The addition of the giant 98-inch model addresses the growing demand for larger TVs in the premium LCD TV market, and the extensive lineup also provides customers with multiple alternatives that will ideally suit any space, including 43, 50, 55, 65, 75 and 86-inch screens.

“The LG 2024 LG QNED TV lineup takes the viewing experience to a whole new level with an advanced processor that enables outstanding audio-visual experiences across various screen sizes, while also providing a personalized user experience tailored to each individual’s unique lifestyle and preferences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “We remain committed to delivering an unparalleled customer experience, drawing upon our decade-long expertise with webOS.”

CES 2024 visitors will have the opportunity to explore LG’s most recent innovations and technologies in home entertainment experiences at the company’s booth (#16008, Las Vegas Convention Center) from January 9-12. To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Ushers In 'Zero Labor Home' with Its Smart Home AI Agent at CES 2024

Company’s Game-changing Innovation Leverages the Latest AI, Autonomous Mobility Technology and Conversation Services for a Smarter Life at Home

LG Electronics (LG) is ready to unveil its innovative smart home Artificial Intelligence (AI) agent at CES 2024. LG’s smart home AI agent boasts robotic, AI and multi-modal technologies that enable it to move, learn, comprehend and engage in complex conversations. An all-around home manager and companion rolled into one, LG’s smart life solution enhances users’ daily lives and showcases the company’s commitment to realizing its “Zero Labor Home” vision.

With its advanced ‘two-legged’ wheel design, LG’s smart home AI agent is able to navigate the home independently. The intelligent device can verbally interact with users and express emotions through movements made possible by its articulated leg joints. Moreover, the use of multi-modal AI technology, which combines voice and image recognition along with natural language processing, enables the smart home AI agent to understand context and intentions as well as actively communicate with users.

Functioning as a ‘moving’ smart home hub, this AI agent connects with and controls smart home appliances and household IoT devices. Through LG’s latest collaboration with Qualcomm Technologies, Inc., the AI agent is equipped with the Qualcomm®, Robotics RB5 Platform, enabling powerful on-device AI features such as face and user recognition. The AI agent utilizes its built-in camera, speaker and various sensors to gather real-time environmental data, including temperature, humidity and indoor air quality. LG’s advanced AI technologies analyze this data, continuously learning and combining it with external information. The AI agent can even act as a pet monitor and security guard, providing users with the ability to see and care for their pets remotely and sending alerts if any unusual activity is detected.

What’s more, the LG smart home AI agent offers exceptional versatility and scalability. For example, it can autonomously patrol the home when no one is there, moving from one room to another and sending notifications to the user’s smartphone if it finds an open window or any lights left on. Additionally, it can help conserve energy by connecting with a smart outlet and turning off unused devices throughout the house.

When the user returns home, the AI agent greets them at the front door, discerns their emotions by analyzing their voice and facial expressions, and selects music or other content to suit their mood. It also assists users in their daily lives by providing transportation details, weather updates, personal schedules, or reminders to take medications.

With the smart home AI agent and its active hub features, LG aims to liberate users from the burden of housework, and seeks to establish itself as a dominant player in the smart home market.

“Our groundbreaking smart home AI agent combines cutting-edge autonomous mobility and AI technologies with advanced communication capabilities and services to help free customers from household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A smart life solution company, LG will continue to help customers experience a smarter, more enjoyable life at home.”

Visitors to CES 2024 from January 9-12 can see all of the LG’s latest smart life solutions, including the smart home AI agent, at the company’s booth (#16008, Las Vegas Convention Center).

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Unveils Transparent Antenna for Vehicles With Saint-Gobain Sekurit at CES 2024

Designed in Partnership With Global Leader in Glazing Solutions, LG’s Next-gen Transparent Antenna Delivers Seamless Design and Enhanced Telecommunications

LG Electronics (LG) will unveil its transparent antenna for automobiles at CES 2024. LG’s transparent film-type antenna, which is applied directly to vehicle glass, was designed in collaboration with renowned French glass manufacturer, Saint-Gobain Sekurit. A transformative telecommunications technology, the company’s transparent telematics solution is expected to make waves in the rapidly evolving mobility sector while further strengthening LG’s position in the automotive solutions market.

The automotive industry, where electric vehicles are now the norm and autonomous and software-defined vehicles are soon to arrive, is set for a connectivity revolution. This transformation demands cutting-edge telecommunications environments capable of real-time data exchange within high-tech personal spaces.

Designed for compatibility with various types of glass and vehicle designs, LG’s transparent antenna will be available as an on-glass or in-glass solution. The broad surface application of the film-type antenna guarantees reliable telecommunications performance and provides scalability to handle increased network traffic. Extremely adaptable, LG’s latest telematics innovation offers improved connectivity with support for 5G, GNSS (Global Navigation Satellite System) and Wi-Fi.

The transparent antenna can be seamlessly integrated in car windshields or glass sunroofs. This means vehicle manufacturers don’t have to make any design concessions when developing new models as it removes the need for the kind of housing typically required to accommodate conventional antennas. The film-type antenna features more than 80 of LG’s patented innovations, including the design capability to make antenna patterns transparent and transparent electrode technology. LG, in partnership with Saint-Gobain Sekurit, enhanced product integrity by developing a method to apply the transparent antenna onto glass. The leading glass maker is equipping electric vehicles worldwide.

“We’re pleased to unveil our smart glass featuring LG’s transparent antenna technology,” said Thibaut Heitz, Innovation and R&D Director of Saint-Gobain Sekurit. “In collaboration with LG, a leader in vehicle component solutions, we are pioneering advancements in vehicle telecommunications. Our common objective aim is to provide an enriched and unique in-vehicle environment, bringing the future of mobility to fruition.”

“Created through our close partnership with Saint-Gobain Sekurit, the transparent antenna is a next-generation product that has proven its exceptional communications performance for automotive applications via vehicle tests,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “As a global leader in telematics and automotive solutions, LG is committed to advancing its technological capabilities and will continue to introduce new solutions that drive the evolution of the mobility experience.”

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Presents Vision to 'Reinvent Your Future' with AI-Powered Innovations at LG World Premiere

LG CEO Redefines AI as ‘Affectionate Intelligence,’ Highlights the Technology’s Key Role in Elevating the Customer Experience and Creating a Better Life for All

LG Electronics (LG) today held its LG World Premiere press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024, ‘Reinvent your future.’

CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. Having gained a rich understanding of global consumers and their living spaces for close to seven decades, the company is now going beyond the home, expanding its business into diverse spaces including mobility, commercial and virtual. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customization, Servitization and Sustainability.

AI Redefined as ‘Affectionate Intelligence’
In its journey to innovate and elevate the customer experience, LG has identified AI as one of the most essential enablers of success. Rather than fixating on the evolution of the technology itself, LG is dedicated to demonstrating how AI can provide tangible benefits in the real world.

The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.

Real-Time Life Intelligence
During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI solutions, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimized to learn and analyze users’ ‘physical’ and ‘emotional’ life patterns.

Whereas many companies rely on internet-based data to train their AI, LG has the advantage of being able to draw on ‘real life’ data gathered from billions of connected devices, encompassing LG smart products and a wide range of IoT devices. This dataset can provide valuable insight into customer-device interactions, as well as customers’ environments, behavior patterns and emotional states. This multi-faceted data can also give the company a more complete picture of its customers’ lives at home, enabling the delivery of better and smarter lifestyle solutions.

Orchestrated Intelligence with LG AI Brain
CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.

Ultimately, this allows the company to provide intelligent services and experiences for the various spaces in customers’ lives, all delivered in a more intelligent and efficient manner, showcasing the attentiveness embedded in LG’s concept of Affectionate Intelligence.

Commitment to Responsible Intelligence
LG is acutely aware of its responsibility to employ AI in an ethical manner and is dedicated to being accountable for the impacts and consequences of its decisions and actions. The company aims to develop AI systems that benefit all users, promote safe behavior and ensure the security of all collected personal data.

Highlighting this commitment is the company’s robust data security system, LG Shield, designed to protect personal data and information at every stage of the process, from collection and storage to utilization. Dedicated to realizing Responsible Intelligence, LG aims to surpass required industry benchmarks for the implementation of AI.

In his concluding remarks at LG World Premiere, CEO Cho emphasized that LG's approach to AI is firmly rooted in the belief that customers should have full control. He also added, “Life's Good. This is our solid and uncompromising promise that motivates us to create a better life for our customers, even in the age of AI.”

At the event, CEO Cho was joined on stage by Jung Ki-hyun, vice president and head of LG’s Platform Business Center, and Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company, who introduced AI-based innovative technologies and strategies.

Starting with the home, vice president Jung presented a blueprint for LG’s AI-based smart home. In line with the vision to transform into a smart life solution company, the company is incorporating LG’s unique ‘Affectionate Intelligence’ technology into the ThinQ platform. Mr. Jung not only unveiled innovative new services, such as ‘ChatThinQ,’ a generative AI chatbot that enables natural conversations with customers, and ‘3D Home View,’ a 3D visualization of the home for integrated control of spaces in an intuitive way, but also revealed plans to launch a new smart home hub.

And, in mobility, the company shared its vision for cars as a ‘living space on wheels’ powered by software-defined vehicle (SDV) solutions. In line with this vision, Eun Seok-hyun, president of LG VS Company, introduced LG αWare, the company’s suite of software solutions for SDV. LG αWare includes versatile software modules to enhance existing vehicle operating systems and to assist in building new platforms; operation solutions to help software developers throughout the SW development process from design to deployment; in-cabin entertainment solutions that enable high definition content viewing and high quality sound; and human-machine interface solutions that utilize AR/MR and AI technologies to provide an immersive in-vehicle experience. The company also introduced LG ‘Alpha-able,’ a mobility concept embodying its hardware and software solutions that bring together the company’s vision of future mobility, which will be on display for the first time at CES 2024.

Visit LG’s dedicated CES site (www.LG.com/CES2024) and the LG Global YouTube channel for more information on what the company has in store for CES 2024, and to keep up with all the latest news during the event (January 9-12).

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Accelerates Next-generation Autonomous Driving and Infotainment Solution

LG’s Innovative In-vehicle Infotainment Capabilities Combine with Magna’s Cutting-edge ADAS and AD Technologies in Companies’ Latest Collaboration

LG Electronics (LG) will hold a private demonstration for major automakers at CES 2024, introducing a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies. Developed by LG in collaboration with Magna, a global mobility tech company, the game-changing future mobility platform is expected to arrive on the market in the near future.

Initiated in 2023, the collaboration leverages the combined technological prowess of LG and Magna, to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.

The single electronic module supports multiple IVI systems and ADAS/AD domain integration, and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space. This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of rich data across domains.

Via a dedicated Human Machine Interface (HMI), LG’s platform can provide drivers and passengers with compelling, new experiences – and more intuitive interactions – when using advanced automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualization software. Additionally, the solution can be customized to meet any OEM’s integrated communications and IVI system needs. 2027 model year vehicles are expected to be the first to benefit from this advanced technology.

“We are extremely pleased with the progress we have made on this future mobility technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”

Another successful collaboration between the two companies, LG Magna e-Powertrain unites Magna’s expertise in electric powertrain systems with LG’s capabilities in component development for e-motors, inverters and on-board chargers. Announced in 2021, the joint venture, which encompasses engineering, design and manufacturing, enables LG and Magna to proactively respond to market trends and deliver innovative solutions to fulfill customers’ evolving needs.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Smart TVs Unlock Limitless Entertainment and Personal Growth with New Apps

From Education to Casual Games, Art and Wellness, LG Smart TVs are delivering experiences filled with Enjoyment, Personal Growth and Excitement for All

LG Electronics (LG) presents an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment.

Supporting individuals of all ages on a lifelong journey of learning, the new LG smart TV services recognize unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV product appearance with its debut on LG TVs, Udemy empowers individuals and organizations with flexibility and effective skill development by offering access to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, from programming and data science to leadership and team building. The lecture recommendations are personalized to each individual, using the power of AI systems that analyze and match learners’ unique interests and goals.

LG smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that encompasses all key academic subjects, including reading and language arts, math, science, health, social studies, art, and music on an LG smart TV, diving into a dynamic world of engaging learning experiences. Young learners can also delight in interactive learning with digital educational content from The Pinkfong Company, which presents engaging songs and stories featuring the globally-beloved characters Pinkfong and Baby Shark. What’s more, the upcoming Baby Shark World for Kids app on LG’s webOS platform promises diverse experiences, including English learning, cultivating healthy habits, singing and dancing to the rhythm, and enjoying cinema versions of movies – all within an interface optimized for TV.

LG smart TVs further elevate the entertainment experience with the ability to delight in a variety of casual games. Volley, a leading creator of voice AI games, brings its top games directly to the big screens of LG Smart TVs, including ‘Jeopardy!’, enjoyed by more than 20 million players worldwide. Anipang Match, a web3 casual puzzle game developed by Wemade Play, integrates a play-to-earn model within the WEMIX PLAY blockchain game platform, delighting users with its cute characters and offering valuable coin rewards. Making its TV product debut, the larger screen will create a more immersive gaming experience, with intuitive play via the LG Magic Remote.

The most recent services and features available on LG smart TVs cater to various lifestyles and individual preferences. Users can prioritize their health and wellness with Alo Moves, the award-winning holistic wellness platform by popular athleisure brand Alo Yoga that provides expert-led yoga, fitness, mindfulness, self-care, and nutrition programs for all levels. The platform is hyper-personalized and provides class recommendations based on users’ goals and interests. With Saatchi Art and Daily Art Story, a home will effortlessly transform into a captivating art gallery with professionally curated collections. What’s more, thanks to technologies developed by leading digital art platform company DASVERSE, LG Smart TVs deliver visually stunning quality that brings artwork to life.

LG’s latest innovations and achievements in creating a smarter, better life will be on show at CES 2024 from January 9-12 in the company’s booth (#16008, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Ultragear Unveils World's First 4K OLED Gaming Monitor with Dual-Hz Feature

2024 UltraGear OLED Gaming Monitor Lineup Introduces Pixel Sound Technology, Delivering Clear, Cinematic Audio That Brings a New Dimension to Gaming

LG Electronics (LG) is set to unveil its latest lineup of UltraGear™ OLED gaming monitors, designed to provide superior gaming experiences. The expanded lineup includes the highly anticipated 32-inch 4K gaming monitor (model 32GS95UE), which boasts a 240Hz refresh rate, an ultra-fast 0.03ms Gray-to-Gray (GtG) response time, and LG’s Dual-Hz feature and Pixel Sound technology. The company is also introducing stellar 39- and 34-inch models with ultra-wide curved screens: the 39GS95QE and the CES 2024 Innovation Award-winning 34GS95QE.

The First Dual-Hz Gaming Monitor to Offer 4K 240Hz / FHD 480Hz
The groundbreaking 32GS95UE is the first UltraGear monitor equipped with the new Dual-Hz feature, allowing users to switch between 4K (3,840 x 2,160) at 240Hz and Full-HD (1,920 x 1,080) at 480Hz with one simple click. This time-saving innovation, easily managed via a hotkey or joystick’s directional switch, lets users instantly apply the optimal combination of screen resolution and refresh rate for the genre of game they’re playing. For fast-paced action titles and shooting games, users can select FHD 480Hz, while visually rich story-driven games can be enjoyed in 4K 240Hz.

In addition to the Dual-Hz feature, the 32-inch UltraGear OLED possesses an impressive 0.03ms (GtG) response time that helps eliminate motion blur, boost clarity and deliver dynamic gameplay. This, combined with the exceptional color and contrast that LG’s self-lit OLED technology is known for, takes the visual experience to a whole new level.

The 32GS95UE further enhances the user experience with its minimal screen bezels and powerful, nuanced sound. LG’s 4-side virtually borderless design provides a stunning display that doesn’t distract from the on-screen action. The monitor creates an exhilarating, three-dimensional soundscape with Pixel Sound technology and an integrated front-facing sound system featuring two woofers and support for DTS Virtual:X. The speakers are cleverly hidden behind the OLED panel itself, eliminating the need for external speakers and saving valuable desk space.

Elevating Gaming Immersion Through Innovative Design
The CES 2024 Innovation Award-winning 34-inch 34GS95QE and its larger sibling, the 39-inch 39GS95QE, expand the gaming experience with their 800R-curved, 21:9 aspect ratio UltraWide Quad-HD (3,440 x 1,440) resolution OLED displays. Elevating user immersion, these panoramic monitors also feature LG’s Anti-Glare & Low Reflection Coating, a 4-side borderless design, 240Hz refresh rate and 0.03ms (GtG) response time. The 800R curvature and cinematic 21:9 format of the 34GS95QE and 39GS95QE, together with LG’s OLED display tech, add a new dimension to gaming and content viewing.

The latest LG UltraGear OLED gaming monitors also incorporate the new Unity Hexagonal design rear cover, seamlessly integrating sleek aesthetics with efficient cable management. The slim ‘L’ Stand, introduced this year, offers ergonomic benefits, stability and space-efficiency. Along with tilt-, height-, pivot-, and swivel-adjustability, the stand has a smaller footprint than 2023’s V-shaped stand, helping to free up space and increase desk usability. The stylish and functional stand also provides installation flexibility and contributes to the monitors’ unapologetically futuristic look.

More Models to Meet Gamers’ Diverse Demands

Along with the new 32-incher, and the 34- and 39-inch curved models, LG’s 2024 UltraGear OLED gaming monitor lineup welcomes two 45-inch monitors and a 27-inch monitor (models 45GS95QE, 45GS96QB, and 27GS95QE). These upgraded versions of the highly acclaimed 45GR95QE and 27GR95QE further enhance the UltraGear family, delivering the exceptional gaming experience that LG's premium gaming monitor brand is known for. With high refresh rates, fast response times and outstanding picture quality, these monitors meet the expectations of discerning consumers. Additionally, all three models are VESA DisplayHDR™ True Black 400 certified, offering high-brightness screens that produce deep blacks and enhance the depth and detail in darker game environments.

A strong performer, the 45-inch 45GS96QB takes users deeper into their favorite games; its UltraWide QHD resolution curved (800R) OLED display and built-in speakers ensuring realistic visuals and sound. Meanwhile, the 27GS95QE is a great option for smaller spaces, providing a 27-inch flat screen OLED display with all the specifications and features needed for next-level gaming.

“LG’s new lineup of UltraGear OLED gaming monitors elevates the gaming experience with groundbreaking technologies and a variety of sizes and form factors,” said Lee Yoon-suk, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG is dedicated to leading the gaming monitor segment and meeting gamers' needs, designing innovative products that deliver a deeply satisfying visual and audio performance.”

To learn more about the new UltraGear OLED gaming monitors, visit LG.com US starting this month.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG’s 2024 Soundbars Deliver Complete At-Home Entertainment with Rich Audio

With Immersive Sound, Versatile LG TV Integration and Enhanced Features,

LG Provides Elevated Audio Experience With Latest Soundbars

LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.

Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.

WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.

At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.

The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.

LG S95TR Soundbar

The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.

LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen's level.

A dedicated bracket for the S70TY model* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.

LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.

In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.

LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.

“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG's premium soundbar products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and LG QNED TVs.”

LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

* This dedicated bracket for the S70TY model is available for separate purchase.

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More LG Smart TV Owners Set to Enjoy the Latest webOS Upgrade, Making Their TVs Feel Brand New

Coming to Earlier LG Smart TV Models, webOS Re:New Program Gives More Users Access to the Elevated Home Entertainment Experience Most Recent Platform Provides

LG Electronics (LG) announced that it is offering the latest upgrade* of the webOS smart TV platform to owners of older LG Smart TVs, effectively evolving their smart TV into the ultimate home entertainment hub.

In early 2024, the webOS Re:New program will bring the latest webOS upgrade to every model in LG’s 2022 OLED TV lineup, LG OLED Flex, LG OLED Objet Collection Posé, as well as LG’s 2022 QNED Mini LED 8K (QNED99/95 series), promising users the joy of a new TV experience for the next five years. This upgrade will be extended to more LG TVs worldwide in the future to add more entertainment and versatility to the TV experience across the world.

With the latest version of webOS, LG Smart TV owners can enjoy an even more personalized TV experience with a Home Screen that greets users with recommendations according to their tastes. The user interface is highly customizable, which means viewers can personalize the selection of content and services and access them with even greater ease. And to make the process even more seamless, the Quick Card UI intuitively sorts diverse content and services into categories like music, games and sports within a user-centric interface that resembles mobile user interface design.

What’s more, courtesy of advanced security technology and an optimized operating system, users are protected with a high level of stability, security and seamlessness throughout the entire viewing experience.

With more LG Smart TVs adopting the latest webOS upgrade, content providers and service developers will have more opportunities to spread new content, services and features to a wider audience.

LG has shared its bold vision to become a media and entertainment platform, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated content across its wide-ranging products. Powering more than 200 million LG Smart TVs worldwide, webOS will continue to evolve through significant upgrades to constantly revolutionize the customer experience. LG is poised to invest heavily in its webOS business to secure a vast library of content and services so that it can cater to the diverse lifestyles and preferences of consumers, strengthening its competitive edge in content selection and convenience.

“Demonstrated by the constant improvement to the webOS platform’s UX and UI, LG is firmly dedicated to elevating convenience and security, ensuring that users benefit from a hassle-free and secure experience when using our products,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Planning Division. “We strive to provide life-enriching experiences for our customers by delivering a wide range of content and services on our TVs.”

The LG Home Entertainment Company’s latest innovations will be on show at CES 2024 from January 9-12 at the LG booth (#16008, Las Vegas Convention Center).

To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.


*Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.

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LG's Washer for Tumblers Set to Introduce a More Hygienic and Sustainable Lifestyle at CES 2024

For a More Eco-Conscious Way of Living, LG mycup Makes Regular Tumbler Users’ Daily Lives Cleaner and More Convenient

LG Electronics (LG) is set to unveil its innovative tumbler washer, LG mycup, at CES 2024. This unique cleaning solution features state-of-the-art technology to enhance the daily hygiene of tumbler users, while its sophisticated design embodies LG’s commitment to environmental sustainability. With the increasing number of eco-conscious consumers using tumblers, LG mycup simplifies the cleaning process and encourages the regular use of reusable cups and tumblers.

This practical washer lets users clean one tumbler at a time by simply placing it inside and selecting from two cleaning courses – Quick Wash and Extra Wash – through the LG mycup app. The cleaning process is then conveniently displayed on the upper display panel to let users check wash status and receive an app notification when the cycle is complete.

Both courses utilize a 65-degree Celsius hot water cycle to ensure thorough and sanitary cleaning. By employing bubble jet technology, the Quick Wash course cleans the inside of the tumbler in just 30 seconds. And for the thorough cleaning and drying for harder-to-clean residues like dairy, the Extra Wash course utilizes an integrated air-drying design to clean and gently dry the tumbler with a multi-directional water jet and powerful hot air.

Designed to take up minimal space, LG mycup’s slim and compact design maximizes space utilization without compromising performance. Its space-efficient dimensions1 make it ideal for various environments, from trendy cafés to busy offices and educational institutions. The washer’s simple yet modern design seamlessly integrates into any interior, combining functionality and aesthetics.

As part of LG’s ESG commitment, Better Life for All, the innovative tumbler washer incorporates eco-conscious technologies from LG dishwashers to save water. For example, LG’s Bubble-Jet technology significantly reduces water usage while maintaining exceptional cleanliness standards.2 What’s more, LG mycup aims to encourage more people to use tumblers as a way of living a low-carbon lifestyle that reduces disposable cup waste.

“The compact, easy-to-use LG mycup washer cleans tumblers fast and effectively with its powerful cleaning capabilities, which promotes a sustainable lifestyle that protects our planet for future generations,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop products that impact our customers’ daily lives and the environment in a positive way, as we pave the way to a cleaner future.”

Visitors can experience LG mycup alongside the company’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

1 Product dimensions: 230mm width, 420mm 430mm depth, 900mm height (excluding display height).

2 The bubble jet nozzle applied to the Quick Wash mode of the LG mycup tumbler washer for the field test provides 17 percent reduction in water usage. Based on the joint research result conducted with Seoul National University. Results may differ depending on load compositions and environmental factors.

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LG Styler Introduces New Era in Clothing Care Management at CES 2024

New Styler Features a Handheld, High-Pressure Steamer, the

Dynamic Moving Hanger, and the Dual TrueSteam Technology

LG Electronics (LG) is unveiling its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger™ and Dual TrueSteam™ technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance.

A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing.1 Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler.

Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides a delicate and powerful garment care. It boasts enhanced dust removal, deodorization,2 drying, and wrinkle mitigation with a Twisting twisting Motion, a rotating mechanism. It also contributes to Styler’s upgraded cycles, such as the Fine Dust Cycle, which twists and shakes up to 350 times per minute to remove large and fine dust particles from clothing.3

A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength. The course for delicate fabrics such as silk and cashmere utilizes only one of the system’s two heaters, delivering gentle fabric care through optimized steam-flow control. Dual TrueSteam also enables the Styler’s Sanitary Course cycle, a specialized cycle that keeps clothes hygienically clean by eliminating over 99.99 percent of the germs and 11 different kinds of harmful bacteria. 24

Additionally, LG’s latest clothing care solution has a built-in ventilation system to automatically circulate air throughout the room. It also offers a dehumidification function that can collect up to 10 liters of moisture35 from the room without opening the door of the Styler; ensuring a pleasant indoor environment and preventing clothes from becoming damp after being ‘refreshed by Styler.’

For convenient management, the new Styler’s time-saving Pants Press adopts an upgraded hanging structure that enables sharper, wrinkle-free creases. What’s more, the new Styler has an intuitive-to-use LCD touchscreen that makes course selection quick and easy.

“The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics, and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.”

Visitors to CES 2024 from January 9-12 can experience all of LG’s latest innovations, including the new LG Styler, at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

1 Tested by Korea Apparel Testing & Research Institute (KATRI) using built-in high-pressure handy steamer in new LG Styler on a cotton business shirt. Visible wrinkles were reduced by 50 percent.

2 Tested by Korea Apparel Testing & Research Institute (KATRI) using the Refresh cycle of the new LG Styler on a cotton business shirt according to KS K 0891:2014 standard.

3 Based on LG internal test results, the revolutions per minutes (RPM) of Dynamic Moving Hanger of the new LG Styler ranges from 120 to 350 depending on the cycles. Results may differ depending on actual usages and environmental factors.

2 4 According to Intertek research, the Sanitary Course cycle eliminates 99.99 percent of 11 types of viruses, including influenza A viruses (H1N1, H3N2), influenza B virus, Infectious Bovine Rhinotracheitis virus (IBRV), Porcine epidemic diarrhea virus (PED), Porcine Entero A virus, Human Coronavirus OC43, Infectious Canine Hepatitis Virus, Human Rota virus, Hepatitis A virus, and Rhino virus. A recent experiment conducted by KATRI also demonstrated the effectiveness of the Sanitary Course cycle in neutralizing bedbugs.53 Based on LG internal test results, the LG Styler’s dehumidification feature collects 10 liters of moisture per 24 hours, measured in an enclosed space with a temperature of 27 degrees Celsius and 60 percent humidity (LG Styler door opened at an angle of 45 degrees or greater). Dehumidification performance may vary based on the usage environment.

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