Ascorbic acid (Poten-Cee) is Fifty, Fortified, and Forging Forward

The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 

 
Poten-Cee Is Fifty 
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 
 
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 
• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar. 

Poten-Cee's Beauty of Immunity 
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  
 
Poten-Cee Is Fortified  
Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

Piolo Pascual Visits the Home of Poten-Cee

Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ 

For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores: https://www.lazada.com.ph/shop/pascuallab/ and https://shopee.ph/pascuallabstore

Go Forth, Go Fortified with Poten-Cee Forte

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified

Vitamin C Helps Boost Immunity
By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period. 
 
1000 mg of Vitamin C 
Poten-Cee, the top adult Vitamin C brand² has Forte, with 1,000 mg of Vitamin C that helps further boost immunity.  
 
8-Hour Time Release  
Poten-Cee Forte has an 8-hour time release format that offers longer-lasting Vitamin C protection. With its longer-lasting Vitamin C, Poten-Cee fits people who have a long list of to-do's. Poten-Cee Forte can help fortify their immunity from the moment their day starts until it ends. And these days when there are more people out, working or studying for long hours, Vitamin C can help us increase resistance to infections.⁴   
 
Poten-Cee Every Day 
Ascorbic Acid is recommended for people at risk of Vitamin C deficiency.⁴ Aside from certain vitamin C-rich fruits and vegetables, Poten-Cee Forte can help supply one’s daily vitamin C needs with proper diet and exercise.  Take control of your health and claim it #IAmFortified  
 
Poten-Cee’s Got You Covered 
Poten-Cee Forte is available at leading drugstores and supermarkets nationwide and at PascualLab’s flagship Lazada and Shopee stores. Hurry to a drugstore or supermarket near you - Poten-Cee Forte is available at 20% off via “Tulong sa Kalusugan” (DOH-FDA-CDRR Permit No.: 1049 s. 2022) until November 30, 2022. Follow us on FB @Poten-Cee and on IG @Poten-Cee_PH

Sources:
¹and⁴Carr A, Maggini S. Vitamin C and Immune Function. Nutrients. 2017; 9(11): 1211. doi: 10.3390/nu9111211. 
²IQVIA 2021 Data
³Boyers, Lindsay. How much vitamin C should I take? + Forms & Health Benefits* In https://www.mindbodygreen.com/articles/how-much-vitamin-c-should-i-takeaccessed
September 2022