DITO Telecommunity Brings Smiles and Connectivity to the 45th MassKara Festival

DITO activation booths

DITO Telecommunity joined the festivities of the 45th MassKara Festival for the second time, hosting a series of events that celebrated Bacolod’s dynamic spirit and rich heritage. Known for its Carnival-like street parades featuring performers in colorful masks and traditional attire, the festival serves as a tribute to Bacolod’s identity as the "City of Smiles." This year, this grand festival marked its Sapphire Anniversary with lively performances, competitions, and engaging events.

Ms. Carla Rodriguez, Regional Sales Director for Visayas, shared, “In collaboration with the City Government of Bacolod, DITO brought a lineup of activities to make this year’s MassKara Festival even more festive. We aimed to create smiles and lasting memories while strengthening connections with the local community.”

(L-R) Mr. Kenneth Jaum, Regional Sales Support Manager for Visayas, Ms. Carla Rodriguez, Regional Sales Director for Visayas, Ms. Karen Grace Grecia, Area Sales Manager for Visayas

DITO invited local media to capture and share these special moments with Filipinos nationwide, extending the festival’s joy and excitement beyond Bacolod.

"Through our TODO Na DITO campaign, we aim to inspire Filipinos by creating a community where they can express themselves and pursue their passions. The MassKara Festival is an opportunity to showcase Bacolod’s vibrant spirit, and we’re thrilled to be part of this celebration. We’re dedicated to keeping the city connected so every smile and shared moment can be instantly shared online," said Ms. Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Strengthening Network for Bacolodnons

DITO Cell Site on Wheels

To improve connectivity during the festival, DITO deployed a Cell Site on Wheels (COW), providing stable and reliable network coverage. This made it easy for festival-goers to share their experiences online and stay in touch with loved ones.

Event Highlights and Memorable Performances
DITO supported some of the most anticipated events of this year’s festival. The Miss Bacolod 2024 Coronation Night celebrated the city’s finest beauty and talent, with Princess Ella Olmilla being crowned Miss Bacolod MassKara 2024 and Cindy Valencia being awarded as Miss DITO Telecommunity at the USLS Coliseum on October 20, 2024.

(L-R) Zherwin Michaelf Reyes, Sales & Training Development; Peter Romanillos, Regional Trade Marketing Manager; Cindy Valencia, Miss DITO Telecommunity; Karen Grace Grecia, Area Sales Manager; Raymund Lajo, Territory Sales Specialist | Bacolod Yuhum Foundation

The festivities hyped up with the TODO Na DITO ElekTROIKA Divas and the MassKara Electric Float Parade on October 26, 2024. Noreen Palermo won the DITO MassKara Diva Choice Award as the “Best Diva Performer,” while Barangay Pahanocoy won the TODO Na DITO Best Float Award during the MassKara Electric Float Parade. These events filled the city with bright colors, cultural performances, and lively music, adding to the festival’s joyful atmosphere.

Noreen Palermo awarded with the DITO MassKara Diva Choice Award as the Best Diva Performer

Brgy. Pahanocoy awarded with the TODO Na DITO Best Float Award

Barangay Granada emerged as champion for the third consecutive year in the MassKara Street Dance & Arena Competition last October 27, 2024. All contingents celebrated Bacolod’s rich cultural heritage in a unity dance to the tune of “TODO Na DITO” embodying the spirit of harmony and celebration that captured the essence of the "City of Smiles."

MassKara Street Dance contingents perform the Unity Dance to the TODO Na DITO Tune

The Excitement of DITO Days

DITO Experiential Hub

The DITO Days extravaganza at the DITO Corporate Block on Lacson Tourism Strip offered Bacolodnons an opportunity to experience DITO’s reliable connection through the activation booths and DITO Experiential Hub. Attendees enjoyed fun activities and received freebies with purchases of DITO products such as SIM starter packs, Level-Up Prepaid Packs, and FlexPlan Postpaid Plans. Many visitors also explored DITO Home products, including the newly launched DITO Home WOWFi—the world’s first 5G RedCap technology for home use.

DITO Level-Up DITO Experiential Hub, DITO Home

DITO FlexPlans Cafe

Where Talent Meets Excitement: TODO Na DITO Roadshow

TODO Kantahan Contestants

The TODO Na DITO Roadshow was a showcase of the Bacolod community's talent and spirit, featuring thrilling competitions in TODO Gaming, TODO Sayawan, and TODO Kantahan. The champions of these thrilling contests were 6D-HTV Tires Supply for TODO Gaming, Buklod for TODO Sayawan, and Abdurrahman Sultan for TODO Kantahan, captivating the crowd among many other competitors who delivered captivating performances. These events not only entertained everyone but also created a sense of unity among the participants.

A Night of Dance and Music with DITO

DJ Katsy Lee

The TODO Na DITO Concert kicked off with the amazing beats from DJ Katsy Lee on October 25, 2024, drawing enthusiastic crowds, and leaving festival-goers excited for the line-up of performances and festivities to follow.

Alamat in TODO Na DITO Concert

Alamat with Bacolodnons

On its second day, DITO hosted a memorable night featuring Alamat and Hev Abi. Alamat, the passionate P-Pop group, kicked things off with popular hits like "Maharani" and "Dayang," getting fans to sing and dance along. OPM rapper Hev Abi, followed with his songs "Babaero" and "Alam Mo Ba Girl," connecting with the audience through his lively stage presence. The energy and excitement in the air made it a night to remember. DITO’s concert was a fantastic celebration of culture showcasing the incredible talent in Filipino music.

Hev Abi in TODO Na DITO Concert

DJ Jimmy Nocon in TODO Na DITO Concert

DJ Jimmy Nocon brought the TODO Na DITO concert to a spectacular close with his beats that turned Lacson Avenue into a big dance floor.

DITO’s involvement in MassKara 2024 highlights its commitment to fostering meaningful connections and supporting local celebrations. Filipinos can look forward to more memorable experiences with DITO in the future as the brand continues to champion Filipino culture and connectivity. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram and TikTok or visit https://dito.ph/.

DITO Telecommunity Joins the Colorful Celebration of Bacolod’s 45th MassKara Festival

DITO Transforms Bacolod into a Vibrant Hub of Music, Culture, and Connectivity

DITO Telecommunity is back to bring smiles at this year’s MassKara Festival, one of the Philippines’ most anticipated cultural events. Now celebrating its Sapphire Anniversary in its 45th year, this month-long grand celebration of Bacolod’s rich culture and joyful spirit has earned the city the nickname “City of Smiles.” Known for its Carnival-esque street parades, featuring performers in colorful, ornamented masks and tribal wear, the festival is a vibrant reminder of Bacolod’s inauguration as a city.

Dedicated to connecting Filipinos and promoting local talent and festivities, DITO ensures to create meaningful connections in communities and strengthen Filipino culture through its advanced technology. In collaboration with the City Government of Bacolod, this year’s MassKara Festival is set to be even more thrilling with DITO’s vibrant lineup of activities.

The celebration kicked off with the MassKara Festival Grand Countdown Salubong last October 11, 2024. Get ready for the next few days as DITO brings special awards and cash prizes for various events. First, the Coronation Night for Miss Bacolod MassKara 2024 will take place on October 19, showcasing the city’s finest in beauty and talent. The Miss DITO Telecommunity 2024 special award will be given to the candidate who embodies confidence and passion for community-building. The TODO Na DITO sa MassKara ElekTROIKA Divas is a celebration of women in music, along with the TODO Na DITO sa MassKara Electric Float Parade on October 26. Bacolod’s Best Float of 2024 will be awarded to the parade’s most stunning display. This year's festival will wrap up with the exciting TODO Na DITO MassKara Street Dance & Arena Competition on October 27. The Unity Dance Segment will feature talented groups that will dance to the "TODO NA DITO" tune highlighting their creativity and the community's vibrant energy.

"At DITO, we believe our role as a telecommunications company goes beyond connectivity. We are here to empower communities, celebrate local heritage, and showcase Filipino talent. The MassKara Festival is the perfect platform to showcase Bacolod’s spirit, and we are thrilled to be part of this celebration of culture and creativity,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Experience the Excitement of DITO Days at MassKara 2024
DITO is set to bring a spectacular three-day celebration packed with excitement and entertainment at the DITO Corporate Block on Lacson Tourism Strip from October 25 to 27, 2024.

Explore the vibrant and interactive DITO Experiential Hub featuring fun-filled and immersive activities, along with a cozy café for everyone to relax. Attendees can take home freebies with the purchase of DITO products, such as the Sim Starter and Level-Up mobile prepaid packs and FLEXPlan postpaid plans. They can also experience a home upgrade with the DITO Home 5G Postpaid WiFi, DITO Home 5G Prepaid WiFi, DITO Home Prepaid Starter Kit, and the newly launched DITO Home WOWFi, the world's first 5G RedCap technology for home use. With its affordable and accessible internet, this Home WiFi will truly make visitors say “WOW!”.

Bacolodnons can also look forward to the TODO Na DITO Contests on all DITO Days, where talented individuals will compete in the TODO Kantahan, TODO Sayawan, and TODO Gaming events. End each night with unforgettable memories as DITO brings the TODO Na DITO MassKara Concert. Enjoy amazing performances from popular artists, including Cup of Joe, known for their hit song “Tingin” on October 25, the dynamic P-pop group ALAMAT who sang “Maharani,” and the talented Hev Abi, popular for his song “Walang Alam,” both performing on October 26, along with other fantastic DJs and local artists, making it a celebration full of great music and energy.

As Bacolod gears up for the MassKara Festival, DITO is ready to power the city’s most awaited moments, keeping everyone connected as they celebrate the vibrancy and resilience of the Filipino spirit. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram, and TikTok or visit https://dito.ph/.

foodpanda Brings "Magsinadya Like A Panda" to Masskara Festival 2023

Following the resounding success of last year's "Balik Yuhum", Bacolod City was once again aglow with brilliant masks and captivating rhythms during the celebrated return of the Masskara Festival. In collaboration with online food and delivery delivery platform foodpanda, this year's event restored the smiles of the Bacolodnons as both locals and tourists alike immersed themselves in the joys of Sinadya sa Bacolod.

foodpanda joined the exuberant mix this year with its on-ground activation, "Magsinadya Like a Panda”, which ran from October 18-22 on Lacson Street. The food delivery giant gave both its app users and festival-goers an elevated festival experience that encapsulates its brand philosophy: "Live Like A Panda."

The beloved mascot, Pau-Pau, played a central role in all the celebrations, engaging in numerous festival activities. Those who visited the foodpanda booth had the opportunity to partake in a range of activities, experience Pau-Pau's preferred awards, and receive an abundance of giveaways.

Amidst the rhythm of drums and the vibrancy of the dance parades, festival-goers discovered a haven where all their food desires were effortlessly catered to thanks to foodpanda's participation. During the Masskara Arena Competition and Masskanamit Culinary Showdown, foodpanda proudly awarded the coveted 'Pau-Pau's Choice Award.' Additionally, lucky festival attendees participated in various activities and had the chance to win adorable Pau-Pau plushies as part of the festivities. foodpanda's presence at the festival added an extra layer of excitement and fun to the celebration.

"foodpanda's involvement in Masskara Festival is a reflection of our commitment to enhancing our app user's lives beyond just food delivery. It's about amplifying the moments of joy and celebration," says foodpanda Philippines Growth & Marketing Director Patricia Jacinto.

It’s also worth noting that the festival wasn't complete without the special festival vouchers, which ensured that app users enjoyed exclusive discounts on their grocery and food orders, adding an extra layer of excitement to the festivities.

For more information on foodpanda's participation and offerings during Masskara Festival 2023, visit their official website or connect with them on social media. Embrace the spirit of Masskara, and get ready to Magsinadya Like A Panda!

Visit the official website at https://www.foodpanda.ph for more information and exciting offers. Also like and follow the official social media accounts on Facebook, Instagram, Twitter, Tiktok and Youtube.