Congratulations Watsons Philippines for being named Retail Asia’s Health and Beauty Retailer of the Year - Philippines at the recently concluded virtual 16th Retail Asia Awards 2021. The one-stop source for retail intelligence for Asia, Retail Asia gathers and recognizes the region’s most outstanding retail initiatives in its annual prestigious and exciting awards event.
Watsons won the Marketing Initiative of the Year award for its “Stay Strong and Beautiful” campaign at the same time. With 300 influencers using the hashtag #staystrongstaybeautiful and to date, the campaign has already reached over 31 million unique users from Facebook, Instagram and Google. Watson’s e-catalogue, which offers various promos, has also reached 18.7 million users.
Watsons, through their campaign, responded to the shift caused by the COVID pandemic in 2020 by highlighting the importance of both health and beauty in navigating difficult challenges. They also provided alternative shopping experiences to ease the worries of their customers through watsons.com.ph and call the delivery service which covers around 100 store hubs servicing nearby areas.
Watsons has always been highlighting the importance of health and wellness by promoting products like vitamins, supplements, hygiene and personal care products both in store and in their shared content online to spread messages of self-care, DIY personal care and protection.
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