POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil

PascualLab Clinches First Anvil  From the PR Society of the Philippines

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil. 
 
According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.” 
 
This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.  
 
Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.” 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

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This Holiday Season, GO NATURAL With PascualLab’s PELARGO!

One of the pioneers in herbal medicine unveils its newest natural health product this colds season.

Say goodbye to sniffles and hello to wellness! Pascual Laboratories, one of the Philippines’ top pharmaceutical companies, introduces PELARGO—a natural solution to help ease common cold symptoms and keep you feeling your best this holiday season.

PascualLab, one of the pioneers in phyto or plant-based medicines in the Philippines​ and home of the no. 1 natural cough remedy Ascof Lagundi,¹ C-Lium Fibre and other natural-based offerings now comes PELARGO, derived from the Pelargonium sidoides DC. Root.

For centuries, the root of Pelargonium sidoides DC. or South African geranium has been used for the treatment of common colds in South Africa and in Europe.²

It helps relieve cold symptoms such as: Nasal Congestion Runny Nose Sneezing Headache

Pelargonium sidoides DC. Root (PELARGO) works as a natural decongestant that loosens mucus and hastens its flow.²

Research results from 5 clinical trials involving 833 adults show that Pelargonium sidoides DC. Root extract consistently demonstrated efficacy, lessening the severity and shortening the duration of cold symptoms.²

So for relief from common cold symptoms especially this holiday season, #GoNaturalWithPelarGo! #BTS #BreakTheSipon

PelarGo is available in Mercury Drug, Watsons, and Rose Pharmacy outlets nationwide and at PascualLab’s official Lazada, Shopee, and TikTok stores. 

Shopee: https://tinyurl.com/shopeepelargo
Lazada: https://tinyurl.com/pelargo-lazada
TiktokShop:https://tinyurl.com/tiktokpelargo

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Sources:
1 IQVIA data as of 2024
2. Moyo, Mack and Van Staden, Johannes. Medicinal properties and conservation of Pelargonium sidoides DC. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7127097/ Accessed October 2024.

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Alfa Gargle Helps Bring Smiles Through Smile Train Philippines

PascualLab’s Povidone-Iodine brand joins hands with Smile Train to support children with special oral health needs

Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.

As corporate social responsibility is a cornerstone of PascualLab's core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.

Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.

Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.

With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile. For more information about Alfa Gargle and its partnership with Smile Train Philippines, you may visit www.facebook.com/AlfaGargle.

Alfa Gargle is available in all leading drugstores nationwide and PascualLab’s official online stores:

• Lazada: https://www.lazada.com.ph/shop/pascuallab
• Shopee: https://shopee.ph/pascuallabstore
• TikTok Shop: https://www.tiktok.com/@officialpascuallab

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Nursing Board Exam Topnotcher Swears By Glutaphos

Pascual Laboratories, Inc. (PascualLab)’s brain vitamin brand Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vit B1) + Cyanocobalamanin (Vit B12) (Glutaphos) recently gifted 2023 Nursing Board topnotcher Aristotle Castronuevo a year’s supply plus other PascualLab products, for his personal testimonial about the neurotonic.

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison awards Aristotle Castronuevo his year's supply of Glutaphos as a way of thanking the Nursing Board topnotcher for trusting Glutaphos in his academic journey.

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison personally thanked the Bicol – Mindoro native who attributes his recent board success partly to Glutaphos which was introduced by friends who were also taking the exam back in 2023. “Sa tingin ko nakatulong po sa akin ang Glutaphos sa pag-achieve ng dreams ko na makapasa, kaya I want to spread the word -- nakatulong talaga siya for me and gusto kong makatulong sa iba,” Castronuevo muses.  Glutaphos has Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vitamin B1) + Cyanocobalamin (Vit B12) that helps improve mental performance. ¹,² (with good study habits, proper diet and exercise).

Glutaphos  is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada and Shopee stores. #ParaSaBrainTibay #ProudlyPascualLove

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Ascorbic acid (Poten-Cee) is Fifty, Fortified, and Forging Forward

The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 

 
Poten-Cee Is Fifty 
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 
 
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 
• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar. 

Poten-Cee's Beauty of Immunity 
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  
 
Poten-Cee Is Fortified  
Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

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PascualLab Takes Sponsored Youth from World Vision on a Learning Journey

Pascual Laboratories, Inc. (PascualLab) and international charitable institutionWorld Vision’s partnership took an exciting turn on June 4 as one of the top pharmaceutical companies in the Philippines’ welcomed sponsored youth to an exclusive tour around the company’s manufacturing plant. PascualLab volunteers and sponsors took the students ranging from elementary to high school through an immersive trip at PascualLab’s Quality Assurance, Warehouse, and Production areas as well as a trip down memory lane to PascualLab’s rich history of innovation.

In his welcome speech SVP and Chief Manufacturing Officer Higinio “Jun” Porte inspired the students to pursue their dreams whether small or big, be it in the health industry or outside of it.

World Vision Interim National Director Jun Godornes through Public Affairs Manager David Rioferio shared: “Our long years of partnership with PascualLab has significantly helped improve the well-being of the most vulnerable children through programs in health and nutrition, education, including values formation and spiritual nurture, child protection and participation, savings and livelihood, disaster preparedness, and emergency response."

Major Donor Engagement Specialist Monseratt Luna specified: "Thank you for not just allowing but providing the lens for these children to see the world in your perspective, enabling them to be educated in the field of pharmaceuticals and the impact it has on improving lives." Fellow Specialist Christine Penaojas, ended: “We truly felt the #PascualLove through this well-organized trip that enlightened us too on how we’re so aligned in values because of injections of faith all throughout.”

PascualLab and World Vision encourage interested participants to sponsor children via https://www.worldvision.org.ph

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Pascual Laboratories shares the #PascualLove with the children of World Vision

Three years since their partnership with WorldVision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon, finally met their sponsored children face to face, at a bonding activity during PascualLab's anniversary month at the WorldVision grounds in Quezon City.

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City.

PascualLab, a partner of international charitable institution World Vision since 2020, has been sponsoring children in less-fortunate communities in Malabon via the CHOSEN program. Through the program, these children were given the chance to pick their sponsors, essentially choosing people who can help them realize their wishes for education towards better lives amidst challenges including the current health crisis.

Three years into the pandemic and during PascualLab’s anniversary month, the sponsors were finally able to be with the children who have CHOSEN them. Malabon plays a significant place in PascualLab’s history as the Pascual family traces its roots to this Northern part of Manila.

PascualLab VP and CHOSEN sponsor Mia Pascual Cenzon shared: “PascualLab has always had a passion for CSR and a heart for family so we take every chance to help others through our health products and in more ways such as the CHOSEN program”.  

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C-Lium Fibre Pushes for #HealthGoals Via Habit Formation

The top-of-mind brand promotes the benefit of daily fiber supplementation in preventing chronic diseases with #PushNaYanWithMyDailyFiber

I am actually surprised that C-Lium Fibre already has flavors in stock so it's more delicious to take in so we can flush those gut toxins away and live a healthy lifestyle.

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

 
With its 2023 campaign “Push Na `Yan With My Daily Fiber” Pascual Lab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases.

Healthy Lifestyle 
Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.
 
Proper Diet and Nutrition 
Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 
 
Fiber for Fitness 
According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement.
 
One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 
 
1. It binds excess bad cholesterol, excess fat, and sugar and  
2. Pushes them out of the body.
 
According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily.
 
I-Push Na `Yan With My Daily Fiber 
C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.
 
C-Lium Fibre’s husk format comes in regular and flavored variants. 

C-Lium Fiber in Four Easy Steps 
C-Lium Fibre is easy to take: 
1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water

2. Stir for 10 seconds.

3. Drink immediately and completely.

4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 
 
C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

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Piolo Pascual Visits the Home of Poten-Cee

Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ 

For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores: https://www.lazada.com.ph/shop/pascuallab/ and https://shopee.ph/pascuallabstore

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WorldVision and PascualLab join hands in empowering children

Six months after international non-profit organization World Vision joined hands with
Pascual Laboratories, Inc. (PascualLalb), the organization has been able to help 77 more children to enable themselves to choose their future via the program Chosen™

Chosen™ the campaign which was launched last year in various World Vision offices, has been changing lives around the world by empowering children to contribute to the course of their future by giving them the power to choose their sponsors.

 PascualLab, one of the top-of-mind pharma companies for health and wellness products and manufacturing services, known for its unwavering passion for health and life, shares in World Vision’s belief that every child deserves access to healthcare, nutrition, and quality education.

Roy Gerona from PascualLab’s manufacturing plant shares. “It is emotionally rewarding. We feel so blessed that we are given a chance to sponsor a child. We were created by God for a mission,” Wife Almerlyn who also works for PascualLab affirms that one of these missions is charity work: “It is a great feeling to be able to help others”. As parents, they are also happy to show their kids the value of education through Child Sponsorship.

Almerlyn and Roy Gerona

Corporate social responsibility has always been a part of PascualLab’s values and the partnership with World Vision allows employees to live out this value.

“It is an honor for me to be a part of a company that is able to hold on to its commitment for social responsibility despite the pandemic,” testifies Juan dela Cruz (not his real name), one of the employees of PascualLab’s subsidiary Leonie Agri Corp.

Although the pandemic has affected Chosen’s™ launch in early 2020, World Vision was still able to help 255 children find sponsors. The Chosen™ Campaign created a venue for PascualLab staff to help change the lives of children, even at the height of the spread and challenges of COVID-19.

“When the pandemic broke out, it unveiled the great divide between rich and poor in our country. Many have struggled and many are still struggling. Being able to assist someone in our own little way could impact their lives more than we could ever know,” Brithanie Urquico from PascualLab’s corporate office agrees. “I am content and happy to be able to make a difference, especially now that even the smallest of efforts truly counts,” she adds.

Brithanie Urquico

The partnership is also part of PascualLab’s 75th-anniversary celebration, wherein the Pascual family and employees were inspired to share some #PascualLove by giving back and doing something meaningful for their hometown, Malabon. Through the partnership with World Vision, PascualLab’s employees experienced being chosen by children from the child-focused, assisted community in Malabon.

The partnership was sealed in a Memorandum of Agreement signed last April, where 125 PascualLab employees committed to sponsoring children. This new and effective way in child sponsorship through Chosen™ is not only transforming the lives of the sponsored children but also of the sponsors.
“Giving a child the power to choose is like allowing them to create the future that they want. It’s a critical part of our self-development, and each one of the choices that we make shapes our experiences and brings us to where we want to be in our life,” says Angelie Paje of Pascual Consumer HealthCare, Corp.

Angelie Paje

Currently, both World Vision and PascualLab are also endeavoring to make the holiday season more meaningful for the children through letter-writing and other initiatives in the pipeline.

“We at World Vision are grateful to PascualLab for becoming a part of the Chosen™ child sponsorship campaign. This collaboration is a blessing as we achieve hope, joy and justice for all children,” says World Vision National Director Rommel V. Fuerte.

To know how you can change a child’s life by signing up to be Chosen™, you may visit https://www.worldvision.org.ph/chosen/.

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