DITO Telecommunity Celebrates 100 Years of Devotion at Peñafrancia Festival 2024

A showcase of culture and local talent through seamless connectivity

Traslacion of Our Lady of Peñafrancia
(Official Page of Naga City Government and Photo by: Gab Relayo)

Naga City experienced all-out fun and connectivity at this year’s Peñafrancia Festival with DITO Telecommunity. Celebrating 100 years of the Canonical Coronation of Our Lady of Peñafrancia, DITO ensured to make this grand religious event even more joyous with vibrant experiential booths, performances, and engaging activities to showcase Bicolano culture through its collaboration with the City Government of Naga. This century of deep faith and devotion was honored in a way that brought together tradition, community, and modern connectivity.

Miss Bicolandia 2024: A Showcase of Grace and Empowerment
DITO aims to enhance the experience of Filipinos by proudly sponsoring key festival activities. A highlight was the Miss Bicolandia 2024 pageant, celebrating the grace, intelligence, and talents of young women from the Bicol region. The anticipated Coronation Night held on September 11, 2024, concluded with Miss DITO Telecommunity Bicolandia’s, Mikki Angela Barcela being crowned as the Miss Bicolandia 2024.

Mikki Angela Barcela crowned as Miss Bicolandia 2024 and Miss DITO Telecommunity 2024 (Official Page of Naga City Government and Photo by: Abay Pixels | Aldren Abay)

TODO NA DITO sa Tagboan Arts Festival
DITO further elevated the festive atmosphere at the Tagboan Arts Festival from September 15 to 21, 2024. High-speed connectivity was provided through deployed cell sites on wheels, allowing everyone to enjoy seamless communication throughout the festival. DITO’s Experiential Hub immersed festival goers in fun activities with freebies and made it easier to purchase DITO products such as Level-Up mobile prepaid packs, postpaid FLEXPlans, and the new DITO Home 5G WiFi products.

DITO Telecommunity Experiential Hub at the Tagboan Arts Festival

“DITO is committed to enhancing connectivity and supporting lively communities, and we were thrilled to have been part of this year’s Peñafrancia Festival, bringing exciting activities and our cutting-edge technology to celebrate with the Bicolano community,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Community Spirit Shines on DITO Day
DITO Day took the spotlight at the Tagboan Arts Festival on September 21, 2024. The day was filled with fun activities and events, including the TODO NA DITO Roadshow, where local talents showed their skills in various competitions and the TODO NA DITO Concert. DITO Day not only marked the conclusion of the festival but also brought the community together for a memorable celebration of culture, talent, and entertainment.

TODO NA DITO Roadshow: Celebrating Bicolano Talent
The TODO NA DITO Roadshow was filled with exciting competitions of TODO Gaming, TODO Sayawan, and TODO Kantahan which showcased the vibrant talent and spirit of the Bicolano community. The enthusiasm and energy of the participants not only entertained the audience but also created a sense of camaraderie. The champions included Zone of Lunatics for TODO Gaming, RINCONADANZ for TODO Sayawan, and Eden Mae Broqueza for TODO Kantahan, with each category also having deserving runners-up who contributed to the lively atmosphere.

TODO Gaming, TODO Sayawan, and TODO Kantahan Champions with (L-R) Shiela Briones, DITO Area Sales Manager for South Luzon Region, Hon Nelson S. Legacion, Naga City Mayor, Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, and Jocelyn David, Regional Consumer Sales Director for South Luzon Region

Unforgettable Night of Music at the TODO NA DITO Concert
The festival came to a grand finale with the highly anticipated TODO NA DITO Concert, which featured electrifying performances from local talents like Ched Valencia and Calle IV. The night reached its peak with a spectacular final performance by MAKI, who captivated the audience with his hit songs, including "Saan?"and "Dilaw." His powerful performance ended the celebration on a high note, giving everyone a truly unforgettable experience. Check this video out to get a glimpse of the TODO NA DITO celebration!

MAKI performing at the TODO NA DITO Concert

DITO Telecommunity remains committed to supporting Filipino culture and tradition, while offering innovative technology and solutions to keep local communities connected. For more details about DITO, check out @DITOphofficial on Facebook, Instagram and TikTok or visit https://dito.ph/.

Read More

TODO NA DITO sa Peñafrancia Festival!

DITO Transforms Naga City into a Hub of Excitement and Connectivity

DITO Telecommunity is proudly supporting this year's Peñafrancia Festival, a celebration which shows the deep faith and devotion of the Bicolano people to Our Lady of Peñafrancia. This year’s theme, "Se siempre la Reina!" or "Be Always the Queen!" celebrates the 100th anniversary of the image's canonical coronation.

In cooperation with the City Government of Naga, DITO shows its support for local festivals by bringing communities together and celebrating Filipino culture. To make this year’s festival more exciting, DITO will offer fun experiences and activities, including experiential hubs and dynamic performances to showcase the vibrant local talent that makes the Bicol region remarkable.

A standout feature of DITO’s support is the deployment of cell sites on wheels to provide stronger and more reliable network service. This technological boost is to ensure that participants and revelers of the festival will enjoy high-speed connectivity and seamless communication during the duration of the festival.

“We’re happy to participate and support this year’s Peñafrancia Festival as part of our continuous commitment to weaving stronger communities. This year, we’re bringing exciting activities powered by our next-generation technology to further energize the spirit of the festival and showcase more local Filipino talents,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

TODO NA DITO sa Peñafrancia Festival Activities and Performances
The Tagboan Arts Festival will be happening from September 15 to 21, 2024 at the New Balatas Development Complex, immersing attendees in a week-long celebration of local arts and culture. At the center of the festival is DITO’s Experiential Hub, offering interactive experiences and exclusive freebies with the purchase of DITO products, such as Level-Up mobile prepaid packs, FLEXPlan postpaid plans, and our exciting new DITO Home 5G WiFi products.

Festival goers can fully enjoy the “TODO NA DITO” Roadshow on September 21, 2024, featuring various interactive activities like TODO Gaming, TODO Sayawan, and TODO Kantahan Finals, where local talents will compete for the top prize. The Peñafrancia Festival will be even more memorable with its grand finale—the “TODO NA DITO” Concert Performances include Ched Valencia and Calle IV, with MAKI taking center stage, known for his hits like “Saan?” and “Dilaw.” This highly anticipated concert will cap off the celebration with an unforgettable experience.

“We are excited to bring our “TODO NA DITO” Experiential Hubs, Roadshows, and on-ground events to the Peñafrancia Festival. It’s an opportunity for us to not only showcase our value-packed products, but also to celebrate the culture and spirit of the Bicolanos,” Jimenez added.

Don’t miss this exciting opportunity to celebrate one of the Philippines' largest religious festivals together with DITO Telecommunity. Peñafrancia Festival 2024 is an experience you wouldn’t want to miss! For more information and updates, check out @DITOphofficial on Facebook and Instagram or visit us at https://dito.ph/

Read More