LG Honored with Multiple Awards for Innovative Product Design at IDEA 2023

Company Receives Total of 13 Awards for Groundbreaking Lifestyle Solutions,

Including LG PuriCare AeroTower and LG OLED Flex

LG Electronics (LG) has once again been recognized for outstanding product design, earning 13 awards at the International Design Excellence Awards (IDEA) 2023, announced at the International Design Conference in New York, New York.

The LG PuriCare AeroTower, an air purifier that can also be used as a side table and mood lamp, was honored with a Bronze Award at yesterday’s conference. Offering personalized performance and design options, as well as a compact form factor, LG’s air purifier can be tailored to match any home interior and is ideal for smaller spaces. With its latest win, the LG PuriCare AeroTower has now been recognized by all three of the world’s top industrial design award programs: IDEA, the Red Dot Award and iF Design Award.

Another IDEA 2023 honoree, the LG OLED Flex (model LX3) is an innovative TV featuring the world’s first bendable 42-inch OLED screen. The LX3, which made its international debut at IFA last year, offers a new level of screen customizability – its self-lit display able to go from completely flat to spectacularly curved with the push of a button.

“The achievement from this year’s IDEA is the result of the synergy between customer experience-centered technology and aesthetics,” said Hwang Sung-gyul, head of the Design Management Center at LG Electronics. “We will continue to improve the level of perfection by reflecting innovative customer experiences beyond the existing framework in product design by constantly communicating and empathizing with customers.”

Organized annually by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s leading design award programs, recognizing exceptional achievements in the area of industrial design while taking into consideration various factors relating to design strategy, digital interaction, the environment, and social impact, when selecting award recipients.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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The LG PuriCare AeroTower - Experience Nature's Pure Breeze Inside Your Home

For Filipinos, one of the most common fixtures you’ll see in every home is an electric fan. It’s not rare for every room to have at least one, even two in some cases. It’s not surprising, given the fact that we live in a tropical country that’s hot and humid. However, over the past few years, the need for access to clean air has sprung up. Not just because of COVID, but with air pollution, household dust and pet hair and dander as well.

LG seeks to solve this problem with the introduction of the AeroTower, which leverages the South Korean brand’s PuriCare technology and combines it with a cooling fan. In a recently concluded event at Living Innovations in BGC hosted by socialite and interior designer, Ms. Tessa Prieto, LG gave the first glimpse and a hands-on product demo of the AeroTower to select members of the media.

Sungjae Kim, LG PH’s managing director, was elated with the introduction of the new product to the local market. “This is a new favorite, as I feel that it captures the essence of the brand. It provides the perfect blend of form and function. It’s sleek, stylish, and can hold its own among any artwork in any room. At the same time, it provides pure, clean air and cools you off according to your specific needs. What’s not to love?”

LG Product Manager, Jave Enriquez highlighted the features and aesthetically pleasing design of the new AeroTower. Inspired by the Red Canyon, it is part appliance and part work of art, adding elegance to any space in your home or work. It gives three different airflows that fits to your liking. There are 10 speed settings and virtually quieter than a library for only 23 decibels. It also tells you the air quality so you can breathe cool and pure, clean air.

The AeroTower can also be operated in three different ways - through manual touch control on the unit, through a remote control and also using LG’s ThinQ app.

LG brought in influencers from all walks of life to share their thoughts on how the AeroTower is a direct upgrade to their home or work setup. Architect and beauty queen, Shamcey Supsup-Lee, gushed how the AeroTower perfectly blends form and function. “Even if the AeroTower was just a fan or just an air-purifier, it can hold its own with any designer furniture or artwork on display. The mere fact that it works as both is astounding.” LG brought in Dr. Jansen Calalan, a lifestyle medicine specialist, who talked about the importance of clean air. “Having access to clean air lowers the risk of respiratory issues and heart disease, improves cognitive health, and of course, makes you happier overall.” Actress and new mom Sofia Andres shared how LG’s multi filtration technology helps her feel safe as well. “The multi-filtration technology gives me assurance and peace of mind, that even with the comings and goings of my babies, both human and canine/feline, the whole family is safe.”

To close, Mr. Changsoo Jang, LG Air Solutions Product Director says, “This product is the culmination of years of research and development with the end goal of making life better for every customer. The AeroTower, as well as this event itself, is just the first step towards the future. Together, we take each step forward together.”

For more information regarding the LG AirCare Complete System, visit www.lg.com/ph. You can purchase LG AeroTower at authorized LG dealers nationwide and in LG’s official flagship stores in Lazada and Shopee.

The LG AeroTower is at P42,999 SRP and with a special pre-order deal at P34,399 until September 30 only!

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